7 Lessons: Building Brand Love on Social
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7 Lessons: Building Brand Love on Social

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Erika Brookes, VP Marketing, Vitrue. Presentation slides from Digital Summit, Atlanta, GA. May 10, 2012

Erika Brookes, VP Marketing, Vitrue. Presentation slides from Digital Summit, Atlanta, GA. May 10, 2012

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  • last year we saw a brand dedicate 2 people to managing communities and it has more than doubled to 5 this year. people, technology and policies. \n
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  • Logitech rolled out an Instagram module on their Facebook page for SXSW in March 2012.\nAllowed for conference attendees to post Instagram photos of event news and happenings. \nRelevant and timely content = engaged audience via social media platform.\nMoms & Olympics Viral Tab- P&G\n\n-- besides connecting w/ friends they want to know new things about products, brand, come in contact w/ companies, find other users of brands and product, become an opinion leader or famous\n
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  • American Idol & Twitter Participation, \n
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  • Food trucks\n
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7 Lessons: Building Brand Love on Social 7 Lessons: Building Brand Love on Social Presentation Transcript