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MetodologiaLean StartupVítor Andrade@vitoragar
“Uma startup é uma          organização formada para a             busca de um modelo deSTARTUP         negócios repetível...
“Uma startup é uma instituição           humana criada para entregar           um novo produto ou serviçoSTARTUP      sob ...
Most startups?
STARTUP    =EXPERIMENT
To perform aEXPERIMENT  you need  METHOD
STOPWASTINGPEOPLE´S  TIME
The minimum set ofM inimum     features needed to                 learn fromV           earlyevangelists (early  iable    ...
MVP      Market/      Problem
Startup Metrics for Pirates:AARRR!!!• Acquisition: users come to the site from various channels• Activation: users enjoy 1...
Change directions             but stay grounded in             what We´ve learnedPode levarPIVOT
BUSINESS MODELUm modelo de negócio descreve a lógica de como uma                 @AlexOsterwalder     organização cria, pr...
E numa startup?? Hipóteses.        ?               ?         ??               ?        ?               ?    ?             ...
@ericries     @sgblank         @ashmaurya            @AlexOsterwalder
“No Plan Survives FirstContact With Customers”        Steve Blank (@sgblank)
Aula Metodologia Lean Startup
Aula Metodologia Lean Startup
Aula Metodologia Lean Startup
Aula Metodologia Lean Startup
Aula Metodologia Lean Startup
Aula Metodologia Lean Startup
Aula Metodologia Lean Startup
Aula Metodologia Lean Startup
Aula Metodologia Lean Startup
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Aula Metodologia Lean Startup

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Slides apresentados na disciplina in0953.2012 - Engenharia de Software

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Transcript of "Aula Metodologia Lean Startup "

  1. 1. MetodologiaLean StartupVítor Andrade@vitoragar
  2. 2. “Uma startup é uma organização formada para a busca de um modelo deSTARTUP negócios repetível e escalável.” Steve Blank (@sgblank)
  3. 3. “Uma startup é uma instituição humana criada para entregar um novo produto ou serviçoSTARTUP sob condições de extrema incerteza.” Eric Ries (@ericries)
  4. 4. Most startups?
  5. 5. STARTUP =EXPERIMENT
  6. 6. To perform aEXPERIMENT you need METHOD
  7. 7. STOPWASTINGPEOPLE´S TIME
  8. 8. The minimum set ofM inimum features needed to learn fromV earlyevangelists (early iable adopters)P roduct
  9. 9. MVP Market/ Problem
  10. 10. Startup Metrics for Pirates:AARRR!!!• Acquisition: users come to the site from various channels• Activation: users enjoy 1st visit: "happy" user experience• Retention: users come back, visit site multiple times• Referral: users like product enough to refer others• Revenue: users conduct some monetization behavior AARRR! Dave McClure @davemcclure
  11. 11. Change directions but stay grounded in what We´ve learnedPode levarPIVOT
  12. 12. BUSINESS MODELUm modelo de negócio descreve a lógica de como uma @AlexOsterwalder organização cria, produz, e captura valor.
  13. 13. E numa startup?? Hipóteses. ? ? ?? ? ? ? ? ?
  14. 14. @ericries @sgblank @ashmaurya @AlexOsterwalder
  15. 15. “No Plan Survives FirstContact With Customers” Steve Blank (@sgblank)
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