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Aula Metodologia Lean Startup

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Slides apresentados na disciplina in0953.2012 - Engenharia de Software

Slides apresentados na disciplina in0953.2012 - Engenharia de Software

Published in: Business, Technology

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  • 1. MetodologiaLean StartupVítor Andrade@vitoragar
  • 2. “Uma startup é uma organização formada para a busca de um modelo deSTARTUP negócios repetível e escalável.” Steve Blank (@sgblank)
  • 3. “Uma startup é uma instituição humana criada para entregar um novo produto ou serviçoSTARTUP sob condições de extrema incerteza.” Eric Ries (@ericries)
  • 4. Most startups?
  • 5. STARTUP =EXPERIMENT
  • 6. To perform aEXPERIMENT you need METHOD
  • 7. STOPWASTINGPEOPLE´S TIME
  • 8. The minimum set ofM inimum features needed to learn fromV earlyevangelists (early iable adopters)P roduct
  • 9. MVP Market/ Problem
  • 10. Startup Metrics for Pirates:AARRR!!!• Acquisition: users come to the site from various channels• Activation: users enjoy 1st visit: "happy" user experience• Retention: users come back, visit site multiple times• Referral: users like product enough to refer others• Revenue: users conduct some monetization behavior AARRR! Dave McClure @davemcclure
  • 11. Change directions but stay grounded in what We´ve learnedPode levarPIVOT
  • 12. BUSINESS MODELUm modelo de negócio descreve a lógica de como uma @AlexOsterwalder organização cria, produz, e captura valor.
  • 13. E numa startup?? Hipóteses. ? ? ?? ? ? ? ? ?
  • 14. @ericries @sgblank @ashmaurya @AlexOsterwalder
  • 15. “No Plan Survives FirstContact With Customers” Steve Blank (@sgblank)