Aula Metodologia Lean Startup

1,336 views
1,227 views

Published on

Slides apresentados na disciplina in0953.2012 - Engenharia de Software

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,336
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
33
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Aula Metodologia Lean Startup

  1. 1. MetodologiaLean StartupVítor Andrade@vitoragar
  2. 2. “Uma startup é uma organização formada para a busca de um modelo deSTARTUP negócios repetível e escalável.” Steve Blank (@sgblank)
  3. 3. “Uma startup é uma instituição humana criada para entregar um novo produto ou serviçoSTARTUP sob condições de extrema incerteza.” Eric Ries (@ericries)
  4. 4. Most startups?
  5. 5. STARTUP =EXPERIMENT
  6. 6. To perform aEXPERIMENT you need METHOD
  7. 7. STOPWASTINGPEOPLE´S TIME
  8. 8. The minimum set ofM inimum features needed to learn fromV earlyevangelists (early iable adopters)P roduct
  9. 9. MVP Market/ Problem
  10. 10. Startup Metrics for Pirates:AARRR!!!• Acquisition: users come to the site from various channels• Activation: users enjoy 1st visit: "happy" user experience• Retention: users come back, visit site multiple times• Referral: users like product enough to refer others• Revenue: users conduct some monetization behavior AARRR! Dave McClure @davemcclure
  11. 11. Change directions but stay grounded in what We´ve learnedPode levarPIVOT
  12. 12. BUSINESS MODELUm modelo de negócio descreve a lógica de como uma @AlexOsterwalder organização cria, produz, e captura valor.
  13. 13. E numa startup?? Hipóteses. ? ? ?? ? ? ? ? ?
  14. 14. @ericries @sgblank @ashmaurya @AlexOsterwalder
  15. 15. “No Plan Survives FirstContact With Customers” Steve Blank (@sgblank)

×