The Impact of Social Media on Organizations

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The Impact of Social Media on Organizations:
A Leader’s Guide

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The Impact of Social Media on Organizations

  1. 1. The Impact of Social Media on Organizations: A Leader’s Guide Jill Vitiello, Vitiello Communications Group November 19, 2009
  2. 2. FDA Hearings on Social Media November 12 & 13, 2009 • 69 speakers • 12 panelists • 2 days“Whats happening is these new media areemerging at an increasingly rapid rate, and arebeing regulated by an agency that moves veryslowly. In essence, you have a regulatorycommunication crisis developing.” -- Mark Senak, Fleishman-Hillard
  3. 3. Healthcare Leaders Need to Know“The fact that we’re here at a two-daypublic hearing is proof of the recognitionthat industry should be engaged.” -- Mark Gaydos, Sanofi-Aventis Let’s engage!
  4. 4. Flashback 4
  5. 5. Teens Prefer iPods 90% 79% 82% 84% 80% 70% 56% 60% 50% 40% 30% 20% 10% 0% Spring Fall 2006 Spring Fall 2008 2005 2007 5
  6. 6. Technology Changes Rapidly 6
  7. 7. Is It a Fad?
  8. 8. Test Your Social Media IQ Personal and professional Most active users of use of social media social media: 100 CEO and Chief Marketing Officer 80 Update daily Respondents’ relationship Update weeklyPercent 60 with social media: Update rarely 40 Interested, engaged 20 and overwhelmed! 0 Respondents Organizations Nearly 80% would spend more time learning to apply Facebook LinkedIn Twitter social media in their organizations if they understood its value proposition 8
  9. 9. Three Trends Social Media Generation YInformationTechnology 9
  10. 10. Social Media“Social media is already redefining the waypeople live and do business.” -- Lori Safko and David K. Brake, authors, The Social Media Bible The World Wide Toolbox:Social networking Virtual WorldsPublish GamingPhoto sharing Productivity applicationsAudio AggregatorsVideo MicrobloggingLivecasting SearchVirtual worlds MobileInterpersonal Rich Site Summary/ Really Simple Syndication (RSS)
  11. 11. Generation Y“Technology is like air.” -- Don Tapscott, author, Grown Up Digital 11
  12. 12. Information Technology 12
  13. 13. When Trends Converge 13
  14. 14. The Teenage Brain 14
  15. 15. The Conversation Prism 15
  16. 16. Traditional Communications Model
  17. 17. Traditional Media Is Declining 17
  18. 18. Social Media Is Soaring 18
  19. 19. Twitter Growth 2009 19
  20. 20. Twitter Followers Become Consumers 20
  21. 21. Twitter: Customized News Feed 21
  22. 22. Twitter: Cub Reporter 22
  23. 23. Twitter: Citizen Journalist 23
  24. 24. Twitter: Global Reporter 24
  25. 25. Twitter Use by Age Group 25
  26. 26. Evolution of Social Media 26
  27. 27. Some Leaders Are Saying Social media is just another tool. You don’t develop a strategy for a tool. 27
  28. 28. Others Are Getting Started 28
  29. 29. Johnson & Johnson
  30. 30. Mayo Clinic
  31. 31. Mayo Clinic Uses Social Media10,183 fans on 8,845 followers on 500 videos on
  32. 32. PharmaVOICE: Pharma Tweets
  33. 33. HBA’s LinkedIn Group
  34. 34. Cisco
  35. 35. Comcast
  36. 36. Viral Marketing
  37. 37. Social Media ROI 37
  38. 38. Ambassador of Change
  39. 39. 7 Basic Steps1. Learn about the trends influencing communications2. Join the conversation3. Identify potential champions within your company4. Form a team of key influencers5. Build a case6. Pilot test ~ don’t try it all at once7. Assess and recalibrate your strategy
  40. 40. Do teenagers rule the world? Yes, and here’s what you can do about it: • Embrace social media • Engage Gen Y • Enable partnership with IT
  41. 41. Getting Started: The Big Three
  42. 42. The Big Three: Twitter
  43. 43. The Big Three: LinkedIn
  44. 44. The Big Three: Facebook
  45. 45. Your Questions
  46. 46. Thank You! Vitiello Communications Group, LLC 7 Carlton Court East Brunswick, NJ 08816 Office: 732-238-6622 Admin: 732-238-6624 Mobile: 908-420-3506 Fax: 732-238-4078 Email: jill@vtlo.com Web: www.vtlo.com Jill Vitiello, President 46

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