The Impact of Social Media on Organizations

  • 184 views
Uploaded on

The Impact of Social Media on Organizations: …

The Impact of Social Media on Organizations:
A Leader’s Guide

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
184
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Impact of Social Media on Organizations: A Leader’s Guide Jill Vitiello, Vitiello Communications Group November 19, 2009
  • 2. FDA Hearings on Social Media November 12 & 13, 2009 • 69 speakers • 12 panelists • 2 days“Whats happening is these new media areemerging at an increasingly rapid rate, and arebeing regulated by an agency that moves veryslowly. In essence, you have a regulatorycommunication crisis developing.” -- Mark Senak, Fleishman-Hillard
  • 3. Healthcare Leaders Need to Know“The fact that we’re here at a two-daypublic hearing is proof of the recognitionthat industry should be engaged.” -- Mark Gaydos, Sanofi-Aventis Let’s engage!
  • 4. Flashback 4
  • 5. Teens Prefer iPods 90% 79% 82% 84% 80% 70% 56% 60% 50% 40% 30% 20% 10% 0% Spring Fall 2006 Spring Fall 2008 2005 2007 5
  • 6. Technology Changes Rapidly 6
  • 7. Is It a Fad?
  • 8. Test Your Social Media IQ Personal and professional Most active users of use of social media social media: 100 CEO and Chief Marketing Officer 80 Update daily Respondents’ relationship Update weeklyPercent 60 with social media: Update rarely 40 Interested, engaged 20 and overwhelmed! 0 Respondents Organizations Nearly 80% would spend more time learning to apply Facebook LinkedIn Twitter social media in their organizations if they understood its value proposition 8
  • 9. Three Trends Social Media Generation YInformationTechnology 9
  • 10. Social Media“Social media is already redefining the waypeople live and do business.” -- Lori Safko and David K. Brake, authors, The Social Media Bible The World Wide Toolbox:Social networking Virtual WorldsPublish GamingPhoto sharing Productivity applicationsAudio AggregatorsVideo MicrobloggingLivecasting SearchVirtual worlds MobileInterpersonal Rich Site Summary/ Really Simple Syndication (RSS)
  • 11. Generation Y“Technology is like air.” -- Don Tapscott, author, Grown Up Digital 11
  • 12. Information Technology 12
  • 13. When Trends Converge 13
  • 14. The Teenage Brain 14
  • 15. The Conversation Prism 15
  • 16. Traditional Communications Model
  • 17. Traditional Media Is Declining 17
  • 18. Social Media Is Soaring 18
  • 19. Twitter Growth 2009 19
  • 20. Twitter Followers Become Consumers 20
  • 21. Twitter: Customized News Feed 21
  • 22. Twitter: Cub Reporter 22
  • 23. Twitter: Citizen Journalist 23
  • 24. Twitter: Global Reporter 24
  • 25. Twitter Use by Age Group 25
  • 26. Evolution of Social Media 26
  • 27. Some Leaders Are Saying Social media is just another tool. You don’t develop a strategy for a tool. 27
  • 28. Others Are Getting Started 28
  • 29. Johnson & Johnson
  • 30. Mayo Clinic
  • 31. Mayo Clinic Uses Social Media10,183 fans on 8,845 followers on 500 videos on
  • 32. PharmaVOICE: Pharma Tweets
  • 33. HBA’s LinkedIn Group
  • 34. Cisco
  • 35. Comcast
  • 36. Viral Marketing
  • 37. Social Media ROI 37
  • 38. Ambassador of Change
  • 39. 7 Basic Steps1. Learn about the trends influencing communications2. Join the conversation3. Identify potential champions within your company4. Form a team of key influencers5. Build a case6. Pilot test ~ don’t try it all at once7. Assess and recalibrate your strategy
  • 40. Do teenagers rule the world? Yes, and here’s what you can do about it: • Embrace social media • Engage Gen Y • Enable partnership with IT
  • 41. Getting Started: The Big Three
  • 42. The Big Three: Twitter
  • 43. The Big Three: LinkedIn
  • 44. The Big Three: Facebook
  • 45. Your Questions
  • 46. Thank You! Vitiello Communications Group, LLC 7 Carlton Court East Brunswick, NJ 08816 Office: 732-238-6622 Admin: 732-238-6624 Mobile: 908-420-3506 Fax: 732-238-4078 Email: jill@vtlo.com Web: www.vtlo.com Jill Vitiello, President 46