Personal Branding In 5 Minutes Or Less

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Everybody wants to build a personal brand online, but few people really know how to do it, or what it is.

In short, we all have something interesting to give to the world, the key is finding your passion, and then being willing to put in the time connecting with people who share your passion.

There is no shortcut.

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  • How to define and communicate your personal Brand.
  • These are the steps to defining and communicating your personal brand.
  • We all have something that sets us apart. Something that makes us different. What is it that makes you different.
  • Find something that you could do all day everyday and not consider work.
  • These are just tools. They change all the time. You must stay on top of what the trends are. Don’t just jump from one boat to the next, or you will never establish any momentum.
  • Write with authenticity and passion. Reread your posts before you post them. Ask the question – who cares? Cut out the fluff.
  • This is not a one direction “conversation.” This is a dialogue.
  • Community is what creates evangelists. You want people who will tell their friends about you. You want people that are engaged.
  • You must be persistent to build any brand. Go, Go, Go!!!!
  • Personal Branding In 5 Minutes Or Less

    1. 1. In 5 minutes or less Personal Branding Copyright © 2009 Vi Wickam.
    2. 2. Outline <ul><li>Who are you? </li></ul><ul><li>Find your Passion… </li></ul><ul><li>Find the Tools </li></ul><ul><li>Start Writing </li></ul><ul><li>Connect with your Audience </li></ul><ul><li>Rinse and Repeat </li></ul>Copyright © 2009 Vi Wickam.
    3. 3. Who are you? What makes you unique? Copyright © 2009 Vi Wickam.
    4. 4. Find Your Passion <ul><li>What makes you tick? </li></ul><ul><li>What would you enjoy writing about? </li></ul><ul><li>Be yourself – be authentic. </li></ul>Copyright © 2009 Vi Wickam.
    5. 5. Find the Tools <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Posterous </li></ul><ul><li>Wordpress Blog </li></ul><ul><li>Tumblr </li></ul><ul><li>Etc, etc, etc. </li></ul>Copyright © 2009 Vi Wickam.
    6. 6. Start Writing <ul><li>Be Real </li></ul><ul><li>Ask “Does anyone care????” </li></ul><ul><li>Cut the BS. </li></ul><ul><li>Use the 90/10 (others/me) </li></ul>Copyright © 2009 Vi Wickam.
    7. 7. Connect with your “Audience” <ul><li>This is a dialogue </li></ul><ul><li>NOT a Broadcast </li></ul>Copyright © 2009 Vi Wickam.
    8. 8. Community!!! <ul><li>Engage! </li></ul><ul><li>Build a Community </li></ul><ul><li>NOT just an Audience </li></ul>Copyright © 2009 Vi Wickam.
    9. 9. Rinse and Repeat <ul><li>Go to Slide 6 … </li></ul>Copyright © 2009 Vi Wickam.

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