What shall I do with my website?

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On-line marketing simply

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What shall I do with my website?

  1. 1. What shall I do with my website? On-line marketing simply* Imre Vitényi [email_address] * Tell the truth, it is not simple, but you got an overall description about it. You will find additional informational in the footnotes ;-)
  2. 2. Preface What is the aim?  With what?  How?  What to do? <ul><li>Bad news </li></ul><ul><li>There is not only one miraculous tool </li></ul><ul><li>Good news </li></ul><ul><li>If you are thinking in a strategy and processes and you make plans , you should be successful </li></ul>
  3. 3. Preface What is the aim?  With what?  How?  What to do? <ul><li>What is the planning and strategy? </li></ul>Ok, lets advertise and spread the site. But we should measure the effects somehow! From where the visitors come, how many are there… With these informations we can decide for what worthy spend money. Focus our appearance at the target market and the target audience. Recognition It is planning! It is strategy!
  4. 4. <ul><li>The aim is to increase the orders and incomes! </li></ul><ul><li>Let our website contribute to the selling. </li></ul>Preface What is the aim?  With what?  How?  What to do? This is the essence always if you do a business activity! You have to recognize this, you will not take advantage of your resources otherwise optimally. If you don't know your destination there is a small chance to go into good direction.
  5. 5. <ul><li>Taking advantage of the opportunities of the </li></ul><ul><li>on-line marketing </li></ul>Preface What is the aim?  With what?  How?  What to do? Of course, we can not separate the on-line, off-line marketing or PR. The &quot;integrated marketing&quot; thinking is very important.
  6. 6. <ul><li>On a manner that we reach our target market </li></ul><ul><li>and arouse our target audience interest </li></ul><ul><li>for our unique, qualitative and reliable service. </li></ul>Perface What is the aim?  With what?  How?  What to do ?
  7. 7. Preface What is the aim?  With what?  How?  What to do? <ul><li>1. Make a strategy </li></ul><ul><li>2. Recruit new visitors </li></ul><ul><li>3. Rising of interest and maintenance </li></ul><ul><li>4. Watching the conversion goals </li></ul>
  8. 8. <ul><li>1. Make a strategy </li></ul><ul><li> Exploration of the present situation </li></ul><ul><ul><ul><li>Define your market and what you provide </li></ul></ul></ul><ul><ul><ul><li>Define your target audience </li></ul></ul></ul><ul><ul><ul><li>Competition environment, STEP analysis </li></ul></ul></ul><ul><ul><ul><li>The technical and content audit of your current website </li></ul></ul></ul><ul><li>  Fix your goals, define the strategy </li></ul><ul><li>  Creative concept </li></ul><ul><li>  Operative plans </li></ul>Preface What is the aim?  With what?  How?  What to do? The depth of the plans depends on you. With the thorough information collection, the detailed plans, you can reduce the surprises not waited for. If it is rather detailed, we call it a Business Plan.
  9. 9. <ul><li>2. Recruit new visitors </li></ul><ul><li>  Off-line advertising </li></ul><ul><li>  On-line advertising </li></ul><ul><li>  Link building </li></ul><ul><li>  Search Engine Optimization </li></ul>Preface What is the aim?  With what?  How?  What to do? Some words about the SEO. We are use se a rch engines in the everyday life. At a general site, the 50-60% of traffic comes from search engines. So, if your site is search engine friendly and the indexed content is relevant with your products, services, with your business goals, you can reach new visitors from your target audience.
  10. 10. <ul><li>3. Rising of interest and maintenance </li></ul>Preface What is the aim?  With what?  How?  What to do? CONTENT, CONTENT, CONTENT <ul><li>Avoid the meaningless texts </li></ul><ul><li>Do not talk about yourself, but for what the visitors are looking </li></ul><ul><li>Announce accurate and fresh informations, generate new content regularly </li></ul><ul><li>Make useful contents and studies </li></ul><ul><li>Use the meta data (like keywords, descriptions) </li></ul><ul><li>Give functions to posts, comments and rates, because others good opinion will generate customers </li></ul><ul><li>Clear navigation; use highlighting, search and comparison techniques </li></ul><ul><li>Uniform, beautiful typography, design </li></ul><ul><li>Avoid the unnecessary Flash elements </li></ul><ul><li>… </li></ul>
  11. 11. <ul><li>4. Watching the conversion goals </li></ul>Preface What is the aim?  With what?  How?  What to do? I say two examples: I am waiting for 500-500 new visitors during the first two months. I expect at least 300 unique visitors to open our „new magic hammer” product site. <ul><li>Use metrics: </li></ul><ul><li>Web traffic </li></ul><ul><li>Posts, comments, rates </li></ul><ul><li>Registrations </li></ul><ul><li>RSS subscribers </li></ul><ul><li>anything, which you can measure </li></ul>
  12. 12. <ul><li>If the results are not good as you waited, </li></ul><ul><li>return to your plans. </li></ul><ul><li>Do not forget , this is an eternal circulation! </li></ul>Preface What is the aim?  With what?  How?  What to do?
  13. 13. Thanks for the attention! Good luck! Imre Vitényi [email_address]

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