Vitamin Group / Ru.branding project presentation (eng)
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Vitamin Group / Ru.branding project presentation (eng)

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Ru.branding project specializes in adopting traditional ethnic paintings in contemporary industrial design. We want to change the world and brighten up routines. Airplanes, factories, bus-stops and ...

Ru.branding project specializes in adopting traditional ethnic paintings in contemporary industrial design. We want to change the world and brighten up routines. Airplanes, factories, bus-stops and trains could all be decorated with original designs from Russian folk art. In addition to preserving century-old traditions, this makes the creation of a country’s image and nation-branding possible, giving its citizens more reasons to smile. Ru.branding is a logical continuation of art evolution, a second life for forgotten ethnic art.

Ru.branding projects were presented at the main stages in Russia:
International Festival of Design «Peasant Art in the Service of Russian National Economy», Moscow School of Management SKOLKOVO, December 2010
The official presentation of the Ru.branding project, RUSNANO central office, February-March 2011
«Folk Art of the Russian North» exhibition on the annual open festival Cherry Wood (Chershneviy les) in partnership with Bosco di Ciliegi, may 2011
«Olympic Vologda» exhibition connected with the style of «Sochi 2014» Olympic games, June 2011

The founders of the project are the Open Collection foundation and advertising group Vitamin.

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    Vitamin Group / Ru.branding project presentation (eng) Vitamin Group / Ru.branding project presentation (eng) Presentation Transcript

    • The greaT heriTage of our counTryFor centuries Russia has been famous for its tradition of folk art,original paintings, motives and characters depicted on objects ofpeasant’s everyday life. It is our history, pride, heritage. 2
    • gloomy realiTyWe entered the XXI century of high technology and moderniza-tion, while outside we have pale and depressed urban transport,miles of rusting industrial buildings. 3
    • eThnic moTives—worldwide TrendIn developed countries national painting has become a part ofmodern art and design. Today historically familiar patterns adornhaute couture dresses, furniture, interior. It contributes to theimage formation, brand of the country. Its residents smile moreoften every day! 4
    • uniTing beauTy and funcTionaliTyWe want to change the world around, make routine brighter.Airplanes, factories, bus-stops and trains can be originallydesigned with Russian folk paintings. 5
    • evoluTionThe idea of Ru.branding is a logical continuation of art evolution,second life of forgotten Russian paintings. 6
    • our vision Ships and fishes...
    • ...colored trucks... 8
    • ...bright cans and clothing for oil companies... 9
    • ...birds on the sofa. These ideas are real! 10
    • experience. compeTence. enThusiasm.Project leaders Alexey Germanovich — Andrew Khusid — the head The founder of “Open Collec- of advertising group Vitamin tion” foundation, folk art expertYoung designersfrom Perm, Kiev, Moscow 11
    • whaT would you like To colorize? and why? compeTiTive advanTages Part of your PR Your Identity (as a patriotic uniqueness (style) company) value added 12
    • processes Example: transformation of the standard railroad tank, “Perm road” public corporation1 2 We create a 3D-model of the tank Study history, preferences and opportunities (“oh, it’s obvinskaya painting!”) 3 Select style, apply the painting 13
    • 4 5 We offer Monitor the progress of implementation. design options Finish the project, protect copyrights. 14
    • evenTsOur first works were presented to public during the I InternationalFestival of Design “Peasant Art in the Service of Russian NationalEconomy” in Moscow School of Management SKOLKOVO inDecember 2010. 15
    • The official presentation of the project Ru.brandingand art exhibition took place in RUSNANO central officein February-March 2011. 16
    • In May the project got development and participated in the annual open festival Cherry Wood(Chershneviy les) within an exhibition “Folk Art of the Russian North”.The exhibition included several large-scale installations. New participants presented their designprojects.Photo bosco.ru 17
    • implemenTaTion Projects, embodied in life— design of Perm bus-stops, painted concrete fence within the public art festival “Long stories of Perm”. 18
    • confirmaTion of The TrendOne of the most important design events, confirming the trend, is identity of “Sochi 2014” Olympic games. The style is basedon traditional Russian paintings, united in one blanket. 6 patterns in the Olympic “quilt” are from “Open collection” foundation.Photo bosco.ru 19
    • conTacT usExhibitions, events,commercial use of design.Yuliya Soldatova About the projectTel: +7 902 80 757 46 RUBRANDING.COME-mail: welcome@rubranding.comWebsite: rubranding.com«Open collection» foundationEkaterina KlimenkovaTel: +7 916 612 9888E-mail: rus.art35@gmail.com