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ClipSense analyzes your videos, breaks them into segments and for each segment tells what are the topics shown or discussed in it. …

ClipSense analyzes your videos, breaks them into segments and for each segment tells what are the topics shown or discussed in it.

A richness of context information is provided and can be used for multiple purposes, such as content categorization, ad placement, SEO and more.

Published in Technology , Business
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  • 1. ConfidentialPut your video into context
  • 2. What we doClipSense generates rich contextual data for online video.Your ad could be hearandhear
  • 3. What we doContextualIn-StreamadsWe substantially improve ad placement, content discovery and search,saving costs and increasing revenue for publishers, advertisers andcontent owners
  • 4. Clipsense technologyContext is attached to eachsemantic segment of the videoContext includes topic,keywords and sentimentBrands recognitionSimple IntegrationMulti-language supportCloud-based SAAS solution
  • 5. Clipsense technology (cont)ContextSpeechRecognitionSemanticAnalysisSentimentAnalysisVideoStreamAnalysisEntityrecognition
  • 6. Value PropositionClipSense brings order into the world of online video, radicallyimproving search, categorization and contextual advertisement.
  • 7. Value Proposition - Inventory SegmentationPriceViews SoldAutomotiveFinancialSportsTechnologyEntertainmentGeneric• Diversified CPM AdditionalRevenue• Uplift in click through rate(CTR) - user is more likely toclick on video ad whenexposed to contextual ads
  • 8. Value Proposition - Searchability and SEO• Better SEO - uplift to traffic rank• Intelligent tagging solves the SEOchallenge for video content• Video becomes searchable
  • 9. Value Proposition – Business Intelligence• Global video context database• SearchAnalytics,Audience & Clickstream data• Campaign validation effectiveness - target rating point (TRP)
  • 10. Integration OptionsClient-side integration• A JavaScript codesnippet is pastedinto video hostingpage• ClipSense providesnotifications to ad-serving code whenthe context changesServer-side integration• RESTful API• The customerrequests ClipSenseanalysis for eachvideo• ClipSense returnsthe context for eachvideo upon request
  • 11. VideoAd ServerData Flows – JavaScript IntegrationClipSense4. Get Context AdsContext for 30-second blocks00:00-00:30 – Automotive, Audi00:30-00:60 – Travel, Thailand00:60-00:90 – Automotive, Mercedes….2. Process Video3. Get Context1. Serve Video
  • 12. Supported Ad FormatsIn-Stream• Pre-roll• Mid-roll• Post-rollCompanionads• Banners in the video itself• Banners next to the video• ClipSense is format-agnostic, and can be used with any ofthe existing video ad formats:• Companion ads can be changed based on the context of thecurrent video segment
  • 13. Why Clipsense?Targetingbased oncontextTargeting basedon geographyanddemographicsMaintainsmultiplecontexts pervideoSelf-Optimizing,learningalgorithmMulti-LanguageSupport
  • 14. ConfidentialThank You!