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Clipsense.com presentation

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ClipSense analyzes your videos, breaks them into segments and for each segment tells what are the topics shown or discussed in it. ...

ClipSense analyzes your videos, breaks them into segments and for each segment tells what are the topics shown or discussed in it.

A richness of context information is provided and can be used for multiple purposes, such as content categorization, ad placement, SEO and more.

More in: Technology , Business
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  • 1. ConfidentialPut your video into context
  • 2. What we doClipSense generates rich contextual data for online video.Your ad could be hearandhear
  • 3. What we doContextualIn-StreamadsWe substantially improve ad placement, content discovery and search,saving costs and increasing revenue for publishers, advertisers andcontent owners
  • 4. Clipsense technologyContext is attached to eachsemantic segment of the videoContext includes topic,keywords and sentimentBrands recognitionSimple IntegrationMulti-language supportCloud-based SAAS solution
  • 5. Clipsense technology (cont)ContextSpeechRecognitionSemanticAnalysisSentimentAnalysisVideoStreamAnalysisEntityrecognition
  • 6. Value PropositionClipSense brings order into the world of online video, radicallyimproving search, categorization and contextual advertisement.
  • 7. Value Proposition - Inventory SegmentationPriceViews SoldAutomotiveFinancialSportsTechnologyEntertainmentGeneric• Diversified CPM AdditionalRevenue• Uplift in click through rate(CTR) - user is more likely toclick on video ad whenexposed to contextual ads
  • 8. Value Proposition - Searchability and SEO• Better SEO - uplift to traffic rank• Intelligent tagging solves the SEOchallenge for video content• Video becomes searchable
  • 9. Value Proposition – Business Intelligence• Global video context database• SearchAnalytics,Audience & Clickstream data• Campaign validation effectiveness - target rating point (TRP)
  • 10. Integration OptionsClient-side integration• A JavaScript codesnippet is pastedinto video hostingpage• ClipSense providesnotifications to ad-serving code whenthe context changesServer-side integration• RESTful API• The customerrequests ClipSenseanalysis for eachvideo• ClipSense returnsthe context for eachvideo upon request
  • 11. VideoAd ServerData Flows – JavaScript IntegrationClipSense4. Get Context AdsContext for 30-second blocks00:00-00:30 – Automotive, Audi00:30-00:60 – Travel, Thailand00:60-00:90 – Automotive, Mercedes….2. Process Video3. Get Context1. Serve Video
  • 12. Supported Ad FormatsIn-Stream• Pre-roll• Mid-roll• Post-rollCompanionads• Banners in the video itself• Banners next to the video• ClipSense is format-agnostic, and can be used with any ofthe existing video ad formats:• Companion ads can be changed based on the context of thecurrent video segment
  • 13. Why Clipsense?Targetingbased oncontextTargeting basedon geographyanddemographicsMaintainsmultiplecontexts pervideoSelf-Optimizing,learningalgorithmMulti-LanguageSupport
  • 14. ConfidentialThank You!www.clipsense.cominfo@clipsense.com