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Design for Startupers  #TechPeaks
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Design for Startupers #TechPeaks

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  • 1. VITALYM.GOLOMB|@VITALYG DESIGNFORSTARTUPERS JULY11TH,2014
  • 2. +Investor C E E D . V C K E E N P R I N T. C O M
  • 3. “Artislikemasturbation.Itisselfishand introvertedanddoneforyouandyoualone... ...Designislikesex.Thereissomeoneelse involved,theirneedsarejustasimportant asyourown,andifeverythinggoesright, bothpartiesarehappyintheend.” ColinWright @colinismyname
  • 4. DESIGN ≠ ART
  • 5. DieterRamsINDUSTRIALDESIGNGURU
  • 6. DieterRams TENPRINCIPLES OFGOODDESIGN
  • 7. #1ISINNOVATIVE 
 TAKESADVANTAGEOF
 NEWTECHNOLOGY
  • 8. #2MAKESAPRODUCT MOREUSEFUL 
 USEDICTATESFORM
  • 9. #3ISAESTHETIC 
 ONLYWELL-EXECUTED OBJECTSCANBEBEAUTIFUL
  • 10. #4 MAKESAPRODUCT UNDERSTANDABLE MAKESAPRODUCTTALK
  • 11. #5ISUNOBTRUSIVE 
 NEUTRAL,OPENTO
 USERSELF-EXPRESSION
  • 12. #6ISHONEST 
 DOESN’TMAKEPROMISES THATCANNOTBEMET
  • 13. #7ISLONGLASTING 
 FASHIONABLEDESIGN
 DATESQUICKLY
  • 14. #8ISTHOROUGH 
 LEAVESNOTHINGTOCHANGE, DOWNTOTHELASTDETAIL
  • 15. #9 ISENVIRONMENTALLY-FRIENDLY USESONLYWHATISNEEDED
  • 16. #10 ISASLITTLEDESIGNASPOSSIBLE SIMPLEANDPURE
  • 17. AND NOW SOME BAD DESIGN...
  • 18. CONSISTENT
  • 19. PORSCHE911 50YEARS-7GENERATIONS
  • 20. howimportant isperception?
  • 21. trustuswithyour
 bankinglogins
  • 22. 60-80%markupon dirt,oil,wax,andfragrance
  • 23. sohowmuchis “design”worth?
  • 24. +100-350%
  • 25. +200-400%
  • 26. +100-500%
  • 27. +800-1000%
  • 28. +200-5600%
  • 29. “Designisnotjust whatitlookslike. Designishowitworks.” SteveJobs
  • 30. INTERFACE LOGIC 99%OFTHEWORLDDOESNOTUNDERSTAND THEMAGICOFPROGRAMMING YOURAPPLICATION DATA INTERFACE HOWUSERSSEEIT MAGIC
  • 31. “Asfarasthecustomeris concerned,theinterface istheproduct.” JefRaskin CreatorofAppleMacintosh
  • 32. designdisciplines
  • 33. GRAPHICDESIGN BRANDING ILLUSTRATION TYPOGRAPHY IMAGEMANIPULATION
  • 34. userexperience GRAPHICDESIGN PSYCHOLOGY
 KNOWLEDGEOFMEDIUM SENSEINTENT
  • 35. VISUALBY:ENVISPRECISELY BASEDON:THEDISCIPLINESOFUSEREXPERIENCEBYDANSAFFER
  • 36. ui/visual SUBSETOFUX& GRAPHICDESIGN DESIGNPRINCIPALS FORGIVENOS SURFACEFUNCTIONALITY
  • 37. front-enddeveloper DESIGNEYE EXECUTEUX/UI BRIDGETOENGINEERING
  • 38. marketing COPYWRITING SALES VOICEOFTHECUSTOMER
  • 39. UI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING
  • 40. “Gooddesignisobvious. Greatdesignistransparent.” JoeSparano @joesparano
  • 41. user-centricdesign
  • 42. NOSUCCESSFULPRODUCTHAS EVERCOMEOUTOFAFOCUSGROUP
  • 43. "IfIhadaskedpeoplewhat theywanted,theywould havesaid‘fasterhorses’." HenryFord
  • 44. designsuccess formula...
  • 45. Vision + Feedbackfromcustomers/users + Culture(consistency&expectations) + Techniques JaredSpool @jmspool
  • 46. Unintentional
  • 47. Unintentional self genius activity- focused
  • 48. designdriven Development
  • 49. designgoesfirst
  • 50. PROBLEM DEFINITION WIREFRAMES +PROTOTYPES USER INTERFACE DESIGN ARCHITECTURE APPLICATION DEVELOPMENT FRONT-END DEVELOPMENT MARKETING CUSTOMER FEEDBACK RINSE&REPEAT
  • 51. “Designisintelligencemadevisible.” DonNewgren Artist
  • 52. definetheproblemandlet designersdotheirjobs
  • 53. workingwith designers
  • 54. whatdo designersneed?
  • 55. hint: it’snotmoremoney
  • 56. InterestingProblems
  • 57. CreativeEnvironment
  • 58. ASeatatTheTable
  • 59. main ingredient: team
  • 60. BUSINESSwith domain expertise DESIGN ENGINEERING balanced startup team
  • 61. designiscore
  • 62. DESIGN//BUILD//FUND www.startupaddventure.co @EUVenturesummit
  • 63. want the slides? follow @vitalyg