Design Driven Development (TechPeaks - Trento, Italy - June 21st, 2013)

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My slides from Design Driven Development talk at TechPeaks on startup pitching fundamentals. cc @techpeaks

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Design Driven Development (TechPeaks - Trento, Italy - June 21st, 2013)

  1. 1. DESIGNDRIVENDEVELOPMENTVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERJune 2013
  2. 2. “Artislikemasturbation.Itisselfishandintrovertedanddoneforyouandyoualone...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  3. 3. ...Designislikesex.Thereissomeoneelseinvolved,theirneedsarejustasimportantasyourown,andifeverythinggoesright,bothpartiesarehappyintheend.”ColinWright@colinismynamewww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  4. 4. DESIGN≠ARTwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  5. 5. VitalyM.Golombentrepreneur/designermentor/advisorFounder/CEOKYIV, UKRAINEKYIV, UKRAINEDECEMBER 4-5, 2013DECEMBER 4-5, 2013E U R O P EVENTURE SUMMITE U R O P EVENTURE SUMMITpreviouslywww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  6. 6. “Good”DesignDieterRamsINDUSTRIALDESIGNGURUwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  7. 7. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  8. 8. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  9. 9. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  10. 10. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  11. 11. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  12. 12. DieterRamsTenPrinciplesofGoodDesignwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  13. 13. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER1.ISINNOVATIVETAKESADVANTAGEOFNEWTECHNOLOGYGooddesign...
  14. 14. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER2.MAKESAPRODUCTMOREUSEFULUSEDICTATESFORMGooddesign...
  15. 15. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER3.ISAESTHETICONLYWELL-EXECUTEDOBJECTSCANBEBEAUTIFULGooddesign...
  16. 16. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER4.MAKESAPRODUCTUNDERSTANDABLEMAKESAPRODUCTTALKGooddesign...
  17. 17. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER5.ISUNOBTRUSIVENEUTRAL,OPENTOUSERSELF-EXPRESSIONGooddesign...
  18. 18. 6.ISHONESTDOESN’TMAKEPROMISESTHATCANNOTBEMETGooddesign...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  19. 19. 7.ISLONG-LASTINGFASHIONABLEDESIGNDATESQUICKLYGooddesign...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  20. 20. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER8.ISTHOROUGHLEAVESNOTHINGTOCHANCE,DOWNTOTHELASTDETAILGooddesign...
  21. 21. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER9.ISENVIRONMENTALLY-FRIENDLYUSESONLYWHATISNEEDEDGooddesign...
  22. 22. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER10.ISASLITTLEDESIGNISPOSSIBLESIMPLEANDPUREGooddesign...
  23. 23. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  24. 24. CONSISTENTwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  25. 25. howimportantisperception?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  26. 26. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERtrustuswithyourbankinglogins
  27. 27. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER60-80%markupondirt,oil,wax,andfragrance
  28. 28. sohowmuchis“design”worth?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  29. 29. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+100-350%
  30. 30. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+200-400%
  31. 31. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+100-500%
  32. 32. +800-1000%www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  33. 33. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+200-5600%
  34. 34. “Designisnotjustwhatitlookslike.Designishowitworks.”SteveJobswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  35. 35. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  36. 36. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  37. 37. INTERFACELOGIC99%OFTHEWORLDDOESNOTUNDERSTANDTHEMAGICOFPROGRAMMINGYOURAPPLICATIONDATAINTERFACEHOWUSERSSEEITMAGICwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  38. 38. “Asfarasthecustomerisconcerned,theinterfaceistheproduct.”JefRaskinCreatorofAppleMacintoshwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  39. 39. designdisciplineswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  40. 40. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERGRAPHICDESIGNBRANDINGILLUSTRATIONTYPOGRAPHYIMAGEMANIPULATION
  41. 41. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERuserexperienceGRAPHICDESIGNPSYCHOLOGYKNOWLEDGEOFMEDIUMSENSEINTENT
  42. 42. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERui/visualSUBSETOFUX&GRAPHICDESIGNDESIGNPRINCIPALSFORGIVENOSSURFACEFUNCTIONALITY
  43. 43. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERfront-enddeveloperDESIGNEYEEXECUTEUX/UIBRIDGETOENGINEERING
  44. 44. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERmarketingCOPYWRITINGSALESVOICEOFTHECUSTOMER
  45. 45. Designdisciplineswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERUI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING
  46. 46. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER“Gooddesignisobvious.Greatdesignistransparent.”JoeSparano@joesparano
  47. 47. user-centricdesignwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  48. 48. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  49. 49. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  50. 50. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERNOSUCCESSFULPRODUCTHASEVERCOMEOUTOFAFOCUSGROUP
  51. 51. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER"IfIhadaskedpeoplewhattheywanted,theywouldhavesaidfasterhorses."HenryFord
  52. 52. designsuccessformula...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  53. 53. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERVision+Feedbackfromcustomers/users+Culture(consistency&expectations)+TechniquesJaredSpool/UIE@jmspool
  54. 54. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERJaredSpool/UIE@jmspoolDesignParadigmsUnintentional
  55. 55. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERJaredSpool/UIE@jmspoolDesignParadigmsUnintentional self geniusactivity-focused
  56. 56. designdrivenDevelopmentwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  57. 57. designgoesfirstwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  58. 58. PROBLEMDEFINITIONWIREFRAMES+PROTOTYPESUSERINTERFACEDESIGNARCHITECTUREAPPLICATIONDEVELOPMENTFRONT-ENDDEVELOPMENTMARKETINGCUSTOMERFEEDBACKRINSE&REPEATwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  59. 59. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER“Designisintelligencemadevisible.”DonNewgren
  60. 60. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERdefinetheproblemandletdesignersdotheirjobs
  61. 61. workingwithdesignerswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  62. 62. whatdodesignersneed?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  63. 63. hint:it’snotmoremoneywww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  64. 64. InterestingProblems
  65. 65. CreativeEnvironment
  66. 66. ASeatatTheTable
  67. 67. howwouldyoulikeyourdesign?picktwowww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  68. 68. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERFAST CHEAPGREATFREEUGLY,RUSHED,ANDCARELESSNEVERONTIMEDOESNOTEXISTYOUGETWHATYOUPAYFORDOESNOTEXISTTRASHDOESNOTEXIST
  69. 69. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERBUSINESSDESIGN ENGINEERINGYOURSTARTUP
  70. 70. designiscorewww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  71. 71. thanksforyourattentionwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  72. 72. wanttheslides?follow@vitalygwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

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