Design Driven Development from How To Web 2013 in Romania

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  • 1. DESIGN DRIVEN DEVELOPMENT 2013 VITALY M. GOLOMB | @VITALYG
  • 2. “Art is like masturbation. It is selfish and introverted and done for you and you alone... ...Design is like sex. There is someone else involved, their needs are just as important as your own, and if everything goes right, both parties are happy in the end.” Colin Wright @colinismyname
  • 3. RT ≠A GN SI DE
  • 4. INTE RT ARD AW SEP. 10-14TH, 2011 TECHNOLO H™ GY EC FO AWARD WINNER 2012 RI NN WINNER LL OVATI VE EXCE EN CE VITALY M. GOLOMB | @VITALYG
  • 5. VITALY M. GOLOMB | @VITALYG
  • 6. DieterDESIGN GURU Rams INDUSTRIAL
  • 7. Dieter Rams TEN PRINCIPLES OF GOOD DESIGN
  • 8. #1 IS INNOVATIVE 
 TAKES ADVANTAGE OF
 NEW TECHNOLOGY
  • 9. #2 MAKES A PRODUCT MORE USEFUL 
 USE DICTATES FORM
  • 10. #3 IS AESTHETIC 
 ONLY WELL-EXECUTED OBJECTS CAN BE BEAUTIFUL
  • 11. #4 MAKES A PRODUCT UNDERSTANDABLE MAKES A PRODUCT TALK
  • 12. #5 IS UNOBTRUSIVE 
 NEUTRAL, OPEN TO
 USER SELF-EXPRESSION
  • 13. #6 IS HONEST 
 DOESN’T MAKE PROMISES THAT CANNOT BE MET
  • 14. #7 IS LONG LASTING 
 FASHIONABLE DESIGN
 DATES QUICKLY
  • 15. #8 IS THOROUGH 
 LEAVES NOTHING TO CHANGE, DOWN TO THE LAST DETAIL
  • 16. #9 IS ENVIRONMENTALLY-FRIENDLY USES ONLY WHAT IS NEEDED
  • 17. #10 IS AS LITTLE DESIGN AS POSSIBLE SIMPLE AND PURE
  • 18. AND NOW SOME BAD DESIGN...
  • 19. CONSISTENT
  • 20. PORSCHE 911 50 YEARS - 7 GENERATIONS
  • 21. how important is perception?
  • 22. trust us with your
 banking logins
  • 23. 60-80% markup on dirt, oil, wax, and fragrance
  • 24. so how much is “design” worth?
  • 25. +100-350%
  • 26. +200-400%
  • 27. +100-500%
  • 28. +800-1000%
  • 29. +200-5600%
  • 30. “Design is not just what it looks like. Design is how it works.” Steve Jobs
  • 31. YOUR APPLICATION HOW USERS SEE IT INTERFACE LOGIC DATA INTERFACE MAGIC 99% OF THE WORLD DOES NOT UNDERSTAND THE MAGIC OF PROGRAMMING
  • 32. “As far as the customer is concerned, the interface is the product.” ! Jef Raskin Creator of Apple Macintosh
  • 33. design disciplines
  • 34. BRANDING ! ILLUSTRATION ! GRAPHIC DESIGN TYPOGRAPHY ! IMAGE MANIPULATION
  • 35. GRAPHIC DESIGN ! PSYCHOLOGY
 user experience KNOWLEDGE OF MEDIUM ! SENSE INTENT
  • 36. SUBSET OF UX & GRAPHIC DESIGN ! ui/visual DESIGN PRINCIPALS FOR GIVEN OS ! SURFACE FUNCTIONALITY
  • 37. DESIGN EYE ! EXECUTE UX/UI front-end developer ! BRIDGE TO ENGINEERING
  • 38. COPY WRITING ! SALES marketing ! VOICE OF THE CUSTOMER
  • 39. GRAPHIC DESIGN USER EXPERIENCE UI/VISUAL FRONT-END DEV. MARKETING
  • 40. “Good design is obvious. Great design is transparent.” Joe Sparano @joesparano
  • 41. user-centric design
  • 42. NO SUCCESSFUL PRODUCT HAS EVER COME OUT OF A FOCUS GROUP
  • 43. "If I had asked people what they wanted, they would have said ‘faster horses’." Henry Ford
  • 44. design success formula...
  • 45. Vision + Feedback from customers/users + Culture (consistency & expectations) + Techniques Jared Spool @jmspool
  • 46. Unintentional
  • 47. Unintentional self genius activityfocused
  • 48. design driven Development
  • 49. design goes first
  • 50. PROBLEM DEFINITION WIREFRAMES + PROTOTYPES ARCHITECTURE FRONT-END DEVELOPMENT CUSTOMER FEEDBACK USER INTERFACE DESIGN APPLICATION DEVELOPMENT MARKETING RINSE & REPEAT
  • 51. “Design is intelligence made visible.” Don Newgren Artist
  • 52. define the problem and let designers do their jobs
  • 53. working with designers
  • 54. what do designers need?
  • 55. hint: it’s not more money
  • 56. Interesting Problems
  • 57. Creative Environment
  • 58. A Seat at The Table
  • 59. how would you like your design? pick two
  • 60. UGLY,
 RUSHED, AND CARELESS FAST CHEAP DOES NOT
 EXIST TRASH FREE DOES NOT
 EXIST YOU GET
 WHAT YOU
 PAY FOR NEVER ON TIME DOES NOT
 EXIST GREAT
  • 61. BUSINESS YOUR STARTUP DESIGN ENGINEERING
  • 62. design is core
  • 63. thanks for your attention
  • 64. want the slides? follow @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER www.golomb.net | @vitalyg