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Design Driven Development (extended edition) - Kre8tif 2014 - Kuala Lumpur, Malaysia
 

Design Driven Development (extended edition) - Kre8tif 2014 - Kuala Lumpur, Malaysia

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    Design Driven Development (extended edition) - Kre8tif 2014 - Kuala Lumpur, Malaysia Design Driven Development (extended edition) - Kre8tif 2014 - Kuala Lumpur, Malaysia Presentation Transcript

    • VITALYM.GOLOMB|@VITALYGKUALALUMPUR|MAR16TH,2014 DESIGNDRIVEN DEVELOPMENT
    • “Artislikemasturbation.Itisselfishand introvertedanddoneforyouandyoualone... ...Designislikesex.Thereissomeoneelse involved,theirneedsarejustasimportant asyourown,andifeverythinggoesright, bothpartiesarehappyintheend.” ColinWright @colinismyname
    • DESIGN ≠ ART
    • K E E N P R I N T. C O M S TA RT U PA D D V E N T U R E . C OI N V E S TO R H A RV E S T. C O +Investor
    • DieterRamsINDUSTRIALDESIGNGURU
    • DieterRams TENPRINCIPLES OFGOODDESIGN
    • #1ISINNOVATIVE 
 TAKESADVANTAGEOF
 NEWTECHNOLOGY
    • #2MAKESAPRODUCT MOREUSEFUL 
 USEDICTATESFORM
    • #3ISAESTHETIC 
 ONLYWELL-EXECUTED OBJECTSCANBEBEAUTIFUL
    • #4 MAKESAPRODUCT UNDERSTANDABLE MAKESAPRODUCTTALK
    • #5ISUNOBTRUSIVE 
 NEUTRAL,OPENTO
 USERSELF-EXPRESSION
    • #6ISHONEST 
 DOESN’TMAKEPROMISES THATCANNOTBEMET
    • #7ISLONGLASTING 
 FASHIONABLEDESIGN
 DATESQUICKLY
    • #8ISTHOROUGH 
 LEAVESNOTHINGTOCHANGE, DOWNTOTHELASTDETAIL
    • #9 ISENVIRONMENTALLY-FRIENDLY USESONLYWHATISNEEDED
    • #10 ISASLITTLEDESIGNASPOSSIBLE SIMPLEANDPURE
    • AND NOW SOME BAD DESIGN...
    • CONSISTENT
    • PORSCHE911 50YEARS-7GENERATIONS
    • howimportant isperception?
    • trustuswithyour
 bankinglogins
    • 60-80%markupon dirt,oil,wax,andfragrance
    • sohowmuchis “design”worth?
    • +100-350%
    • +200-400%
    • +100-500%
    • +800-1000%
    • +200-5600%
    • “Designisnotjust whatitlookslike. Designishowitworks.” SteveJobs
    • INTERFACE LOGIC 99%OFTHEWORLDDOESNOTUNDERSTAND THEMAGICOFPROGRAMMING YOURAPPLICATION DATA INTERFACE HOWUSERSSEEIT MAGIC
    • “Asfarasthecustomeris concerned,theinterface istheproduct.” ! JefRaskin CreatorofAppleMacintosh
    • designdisciplines
    • GRAPHICDESIGN BRANDING ! ILLUSTRATION ! TYPOGRAPHY ! IMAGEMANIPULATION
    • userexperience GRAPHICDESIGN ! PSYCHOLOGY
 KNOWLEDGEOFMEDIUM ! SENSEINTENT
    • ui/visual SUBSETOFUX& GRAPHICDESIGN ! DESIGNPRINCIPALS FORGIVENOS ! SURFACEFUNCTIONALITY
    • front-enddeveloper DESIGNEYE ! EXECUTEUX/UI ! BRIDGETOENGINEERING
    • marketing COPYWRITING ! SALES ! VOICEOFTHECUSTOMER
    • UI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING
    • “Gooddesignisobvious. Greatdesignistransparent.” JoeSparano @joesparano
    • user-centricdesign
    • NOSUCCESSFULPRODUCTHAS EVERCOMEOUTOFAFOCUSGROUP
    • "IfIhadaskedpeoplewhat theywanted,theywould havesaid‘fasterhorses’." HenryFord
    • designsuccess formula...
    • Vision + Feedbackfromcustomers/users + Culture(consistency&expectations) + Techniques JaredSpool @jmspool
    • Unintentional
    • Unintentional self genius activity- focused
    • so what THE F*** is a startup?
    • A STARTUP IS... an experiment in search of a business model- steve blank
    • SCALABLE
 STARTUP transition company business model found product/market fit repeatable sales model managers hired break-even profitable rapid scale new senior management ~150 people “a startup is not a smaller version of a large company”- steve blank
    • A STARTUP IS A COMPANY THAT IS CONFUSED ABOUT: ! 1. WHAT ITS PRODUCT IS, ! 2. WHO ITS CUSTOMERS ARE, ! 3. HOW TO MAKE MONEY - DAVE MCCLURE
    • “A STARTUP’s default state is #failure. as a founder, you have to work to unfail it.”- VITALY M. GOLOMB
    • so what’s a goodstartup?
    • solves a painful problem for a specific customer
    • how can you be sure you’re solving a problem?
    • stop coding ! get out of the building ! talk to your customers ! face your fears ! validate assumptions
    • “as a startup ceo, i slept like a baby. i woke up every 2 hours and cried.” - ben horowitz
    • find a problem you can’t live without solving
    • don’t build technology looking for a problem to solve ! solve a painful problem
    • how is it currently being solved?
    • no competitors = no problem = no market
    • choose a BIGproblem
    • lifestyle businesses are those that don’t scale
    • what do you mean scale?
    • $1,000,000 $2,000,000 $3,000,000 $4,000,000 Craigslist Apple Google Facebook Amazon McDonalds revenue per employee$3.6M $2.15M $1.25M $1.1M $691K $64K
    • designdriven Development
    • designgoesfirst
    • PROBLEM DEFINITION WIREFRAMES +PROTOTYPES USER INTERFACE DESIGN ARCHITECTURE APPLICATION DEVELOPMENT FRONT-END DEVELOPMENT MARKETING CUSTOMER FEEDBACK RINSE&REPEAT
    • “Designisintelligencemadevisible.” DonNewgren Artist
    • definetheproblemandlet designersdotheirjobs
    • workingwith designers
    • whatdo designersneed?
    • hint: it’snotmoremoney
    • InterestingProblems
    • CreativeEnvironment
    • ASeatatTheTable
    • howwouldyoulikeyourdesign? picktwo
    • FAST CHEAP GREAT FREE UGLY,
 RUSHED,AND CARELESS NEVERONTIME DOESNOT
 EXIST YOUGET
 WHATYOU
 PAYFOR DOESNOT
 EXIST TRASH DOESNOT
 EXIST
    • main ingredient: team
    • BUSINESSwith domain expertise DESIGN ENGINEERING balanced startup team
    • designiscore
    • corporate people startup people ! experts in one area ! years climbing ladder ! stable lifestyle ! real responsibilities ! life balance ! generalists ! early start ! cheap lifestyle ! nothing to lose ! nothing else matters
    • hiring is hard
    • " much money " stability " support structure " a long-term plan ! stock ! flexibility ! chance to make a difference what you don’t have what you do have
    • get to customers asap
    • what is all this lean bullsh*t?
    • lean = quick iterations
    • more chances to solve the problem
    • more chances to #unfail
    • - mark zuckerberg
    • want the slides? follow @vitalyg