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Design Driven Development (for Happy Farm) - Kyiv, Ukraine May 29th, 2013
 

Design Driven Development (for Happy Farm) - Kyiv, Ukraine May 29th, 2013

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Slides from my talk @chasopys via @happyfarmua, Kyiv, Ukraine May 29th, 2013

Slides from my talk @chasopys via @happyfarmua, Kyiv, Ukraine May 29th, 2013

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    Design Driven Development (for Happy Farm) - Kyiv, Ukraine May 29th, 2013 Design Driven Development (for Happy Farm) - Kyiv, Ukraine May 29th, 2013 Presentation Transcript

    • DESIGNDRIVENDEVELOPMENTVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERMAY 2013
    • DESIGN≠ARTwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • “Artislikemasturbation.Itisselfishandintrovertedanddoneforyouandyoualone...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • ...Designislikesex.Thereissomeoneelseinvolved,theirneedsarejustasimportantasyourown,andifeverythinggoesright,bothpartiesarehappyintheend.”ColinWright@colinismynamewww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • VitalyM.Golombentrepreneur/designermentor/advisorFounder/CEOKYIV, UKRAINEKYIV, UKRAINEDECEMBER 4-5, 2013DECEMBER 4-5, 2013E U R O P EVENTURE SUMMITE U R O P EVENTURE SUMMITpreviouslywww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • “Good”DesignDieterRamsINDUSTRIALDESIGNGURUwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • DieterRamsTenPrinciplesofGoodDesignwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER1.ISINNOVATIVETAKESADVANTAGEOFNEWTECHNOLOGYGooddesign...
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER2.MAKESAPRODUCTMOREUSEFULUSEDICTATESFORMGooddesign...
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER3.ISAESTHETICONLYWELL-EXECUTEDOBJECTSCANBEBEAUTIFULGooddesign...
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER4.MAKESAPRODUCTUNDERSTANDABLEMAKESAPRODUCTTALKGooddesign...
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER5.ISUNOBTRUSIVENEUTRAL,OPENTOUSERSELF-EXPRESSIONGooddesign...
    • 6.ISHONESTDOESN’TMAKEPROMISESTHATCANNOTBEMETGooddesign...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • 7.ISLONG-LASTINGFASHIONABLEDESIGNDATESQUICKLYGooddesign...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER8.ISTHOROUGHLEAVESNOTHINGTOCHANCE,DOWNTOTHELASTDETAILGooddesign...
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER9.ISENVIRONMENTALLY-FRIENDLYUSESONLYWHATISNEEDEDGooddesign...
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER10.ISASLITTLEDESIGNISPOSSIBLESIMPLEANDPUREGooddesign...
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • CONSISTENTwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • howimportantisperception?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERtrustuswithyourbankinglogins
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER60-80%markupondirt,oil,wax,andfragrance
    • sohowmuchis“design”worth?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+100-350%
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+200-400%
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+100-500%
    • +800-1000%www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+200-5600%
    • “Designisnotjustwhatitlookslike.Designishowitworks.”SteveJobswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • INTERFACELOGIC99%OFTHEWORLDDOESNOTUNDERSTANDTHEMAGICOFPROGRAMMINGYOURAPPLICATIONDATAINTERFACEHOWUSERSSEEITMAGICwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • “Asfarasthecustomerisconcerned,theinterfaceistheproduct.”JefRaskinCreatorofAppleMacintoshwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • designdisciplineswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERGRAPHICDESIGNBRANDINGILLUSTRATIONTYPOGRAPHYIMAGEMANIPULATION
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERuserexperienceGRAPHICDESIGNPSYCHOLOGYKNOWLEDGEOFMEDIUMSENSEINTENT
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERui/visualSUBSETOFUX&GRAPHICDESIGNDESIGNPRINCIPALSFORGIVENOSSURFACEFUNCTIONALITY
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERfront-enddeveloperDESIGNEYEEXECUTEUX/UIBRIDGETOENGINEERING
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERmarketingCOPYWRITINGSALESVOICEOFTHECUSTOMER
    • Designdisciplineswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERUI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER“Gooddesignisobvious.Greatdesignistransparent.”JoeSparano@joesparano
    • user-centricdesignwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERNOSUCCESSFULPRODUCTHASEVERCOMEOUTOFAFOCUSGROUP
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER"IfIhadaskedpeoplewhattheywanted,theywouldhavesaidfasterhorses."HenryFord
    • designsuccessformula...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERVision+Feedbackfromcustomers/users+Culture(consistency&expectations)+TechniquesJaredSpool/UIE@jmspool
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERJaredSpool/UIE@jmspoolDesignParadigmsUnintentional
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERJaredSpool/UIE@jmspoolDesignParadigmsUnintentional self geniusactivity-focused
    • designdrivenDevelopmentwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • designgoesfirstwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • PROBLEMDEFINITIONWIREFRAMES+PROTOTYPESUSERINTERFACEDESIGNARCHITECTUREAPPLICATIONDEVELOPMENTFRONT-ENDDEVELOPMENTMARKETINGCUSTOMERFEEDBACKRINSE&REPEATwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER“Designisintelligencemadevisible.”DonNewgren
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERdefinetheproblemandletdesignersdotheirjobs
    • workingwithdesignerswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • whatdodesignersneed?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • hint:it’snotmoremoneywww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • InterestingProblems
    • CreativeEnvironment
    • ASeatatTheTable
    • howwouldyoulikeyourdesign?picktwowww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERFAST CHEAPGREATFREEUGLY,RUSHED,ANDCARELESSNEVERONTIMEDOESNOTEXISTYOUGETWHATYOUPAYFORDOESNOTEXISTTRASHDOESNOTEXIST
    • www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERBUSINESSDESIGN ENGINEERINGYOURSTARTUP
    • designiscorewww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • thanksforyourattentionwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
    • wanttheslides?follow@vitalygwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER