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Design Driven Development (for Happy Farm) - Kyiv, Ukraine May 29th, 2013
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Design Driven Development (for Happy Farm) - Kyiv, Ukraine May 29th, 2013

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Slides from my talk @chasopys via @happyfarmua, Kyiv, Ukraine May 29th, 2013

Slides from my talk @chasopys via @happyfarmua, Kyiv, Ukraine May 29th, 2013

Published in Business , Technology
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  • 1. DESIGNDRIVENDEVELOPMENTVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERMAY 2013
  • 2. DESIGN≠ARTwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 3. “Artislikemasturbation.Itisselfishandintrovertedanddoneforyouandyoualone...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 4. ...Designislikesex.Thereissomeoneelseinvolved,theirneedsarejustasimportantasyourown,andifeverythinggoesright,bothpartiesarehappyintheend.”ColinWright@colinismynamewww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 5. VitalyM.Golombentrepreneur/designermentor/advisorFounder/CEOKYIV, UKRAINEKYIV, UKRAINEDECEMBER 4-5, 2013DECEMBER 4-5, 2013E U R O P EVENTURE SUMMITE U R O P EVENTURE SUMMITpreviouslywww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 6. “Good”DesignDieterRamsINDUSTRIALDESIGNGURUwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 7. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 8. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 9. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 10. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 11. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 12. DieterRamsTenPrinciplesofGoodDesignwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 13. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER1.ISINNOVATIVETAKESADVANTAGEOFNEWTECHNOLOGYGooddesign...
  • 14. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER2.MAKESAPRODUCTMOREUSEFULUSEDICTATESFORMGooddesign...
  • 15. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER3.ISAESTHETICONLYWELL-EXECUTEDOBJECTSCANBEBEAUTIFULGooddesign...
  • 16. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER4.MAKESAPRODUCTUNDERSTANDABLEMAKESAPRODUCTTALKGooddesign...
  • 17. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER5.ISUNOBTRUSIVENEUTRAL,OPENTOUSERSELF-EXPRESSIONGooddesign...
  • 18. 6.ISHONESTDOESN’TMAKEPROMISESTHATCANNOTBEMETGooddesign...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 19. 7.ISLONG-LASTINGFASHIONABLEDESIGNDATESQUICKLYGooddesign...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 20. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER8.ISTHOROUGHLEAVESNOTHINGTOCHANCE,DOWNTOTHELASTDETAILGooddesign...
  • 21. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER9.ISENVIRONMENTALLY-FRIENDLYUSESONLYWHATISNEEDEDGooddesign...
  • 22. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER10.ISASLITTLEDESIGNISPOSSIBLESIMPLEANDPUREGooddesign...
  • 23. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 24. CONSISTENTwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 25. howimportantisperception?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 26. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERtrustuswithyourbankinglogins
  • 27. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER60-80%markupondirt,oil,wax,andfragrance
  • 28. sohowmuchis“design”worth?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 29. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+100-350%
  • 30. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+200-400%
  • 31. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+100-500%
  • 32. +800-1000%www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 33. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+200-5600%
  • 34. “Designisnotjustwhatitlookslike.Designishowitworks.”SteveJobswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 35. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 36. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 37. INTERFACELOGIC99%OFTHEWORLDDOESNOTUNDERSTANDTHEMAGICOFPROGRAMMINGYOURAPPLICATIONDATAINTERFACEHOWUSERSSEEITMAGICwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 38. “Asfarasthecustomerisconcerned,theinterfaceistheproduct.”JefRaskinCreatorofAppleMacintoshwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 39. designdisciplineswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 40. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERGRAPHICDESIGNBRANDINGILLUSTRATIONTYPOGRAPHYIMAGEMANIPULATION
  • 41. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERuserexperienceGRAPHICDESIGNPSYCHOLOGYKNOWLEDGEOFMEDIUMSENSEINTENT
  • 42. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERui/visualSUBSETOFUX&GRAPHICDESIGNDESIGNPRINCIPALSFORGIVENOSSURFACEFUNCTIONALITY
  • 43. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERfront-enddeveloperDESIGNEYEEXECUTEUX/UIBRIDGETOENGINEERING
  • 44. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERmarketingCOPYWRITINGSALESVOICEOFTHECUSTOMER
  • 45. Designdisciplineswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERUI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING
  • 46. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER“Gooddesignisobvious.Greatdesignistransparent.”JoeSparano@joesparano
  • 47. user-centricdesignwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 48. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 49. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 50. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERNOSUCCESSFULPRODUCTHASEVERCOMEOUTOFAFOCUSGROUP
  • 51. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER"IfIhadaskedpeoplewhattheywanted,theywouldhavesaidfasterhorses."HenryFord
  • 52. designsuccessformula...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 53. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERVision+Feedbackfromcustomers/users+Culture(consistency&expectations)+TechniquesJaredSpool/UIE@jmspool
  • 54. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERJaredSpool/UIE@jmspoolDesignParadigmsUnintentional
  • 55. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERJaredSpool/UIE@jmspoolDesignParadigmsUnintentional self geniusactivity-focused
  • 56. designdrivenDevelopmentwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 57. designgoesfirstwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 58. PROBLEMDEFINITIONWIREFRAMES+PROTOTYPESUSERINTERFACEDESIGNARCHITECTUREAPPLICATIONDEVELOPMENTFRONT-ENDDEVELOPMENTMARKETINGCUSTOMERFEEDBACKRINSE&REPEATwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 59. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER“Designisintelligencemadevisible.”DonNewgren
  • 60. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERdefinetheproblemandletdesignersdotheirjobs
  • 61. workingwithdesignerswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 62. whatdodesignersneed?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 63. hint:it’snotmoremoneywww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 64. InterestingProblems
  • 65. CreativeEnvironment
  • 66. ASeatatTheTable
  • 67. howwouldyoulikeyourdesign?picktwowww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 68. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERFAST CHEAPGREATFREEUGLY,RUSHED,ANDCARELESSNEVERONTIMEDOESNOTEXISTYOUGETWHATYOUPAYFORDOESNOTEXISTTRASHDOESNOTEXIST
  • 69. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERBUSINESSDESIGN ENGINEERINGYOURSTARTUP
  • 70. designiscorewww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 71. thanksforyourattentionwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  • 72. wanttheslides?follow@vitalygwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER