DSS 'Conferencing' - Kostas

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Dr. Konstantinos Bozos, Accounting and Finance at Leeds University Business School, discussed how to improve the overal presentation aspects - visual parts, appearance, talking, answering questions and many more.

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DSS 'Conferencing' - Kostas

  1. 1. Effective PresentationsDr Konstantinos Bozoskb@lubs.leeds.ac.uk
  2. 2. 2 of 30Contents• Effective presentations• Preparation• Visual media• Delivery
  3. 3. Why present effectively?
  4. 4. 4 of 30Attending Conferences• Academic Conferences are essential...– Access to latest advances in the field– Feedback from experts– Networking with peers, editors, employers• Academic Conferences are costly...– Time– Fees– Travel– Inconvenience– Opportunity costs
  5. 5. 5 of 30Academic Presentations• Weak presenters• Poor communication skills• Weak presentationsOutcome is often...• Boring and disengaging• Little or no value to audience and presenter
  6. 6. 6 of 30Opportunity...• Become a strong presenter• Deliver engaging presentations• Attract people’s interest in your work• Receive valuable feedback• Publish!
  7. 7. Preparing your presentation
  8. 8. 8 of 30Know your topic• Literature & theory• Dataset & institutional framework• Methodology & econometrics• Results• Limitations
  9. 9. 9 of 30Know your aims...• You need the audience to:1. Show interest in your work2. Understand it3. Challenge it4. Make suggestions
  10. 10. 10 of 30Know your audience• Fellow academics• Professionals• Editors• StudentsEach group seeks something different...
  11. 11. 11 of 30Target the audienceIntro 1st Topic 2nd Topic ConclusionNontechnicalGeneraltechnicalSpecialisttimedepth Adapted form Alley (2003)
  12. 12. Preparing Visual Aids
  13. 13. 13 of 30Preparing visual aids• Use slides in moderation• Number slides• Make slides illustrative• One key point per slide• Follow the 5x5 rule...
  14. 14. 14 of 30Preparing visual aids (cont)• Careful use of colour• Let the title do the job• Use animation/build sparingly• Graph data, when possible• Legible Text & Figures (24p)
  15. 15. 15 of 30A bad example...TABLE 5COEFFICIENTS ESTIMATED FROM LEAST SQUARES REGRESSIONS OF ABNORMAL RETURNSFULL MODEL MKT EXPER. FULL MODEL 2 MKT EXPER.2 PARSIMONIOUS STEPWISEINTERCEPT 0.293 ** 0.223 - - -0.029 ***(2.267) (1.081) (-3.388)RUNUP -0.046 *** -0.041 ** -0.037 * -0.037 * -0.057 *** -0.062 ***(-2.869) (-2.046) (-1.886) (-1.839) (-4.175) (-4.812)EXSRUNUP 0.076 * 0.073 * 0.070 * 0.070 * - 0.093 **(1.914) (1.796) (1.743) (1.68) (2.38)MVAR 110.395 ** 141.889 188.012 ** 179.263 ** - -(2.193) (1.621) (2.489) (2.257)VAR -24.029 ** -25.479 ** -27.368 *** -27.725 ** - -16.843 ***(-2.388) (-2.399) (-2.771) (-2.599) (-3.791)GRBOND -0.015 -0.011 0.002 - -(-1.043) (-0.692) (0.118)EUROUSD -0.244 ** -0.225 * -0.124 ** -0.123 - -(-2.064) (-1.79) (-2.262) (-1.434)TIME - 0.000 0.001 ** 0.001 * - -(0.441) (2.041) (1.775)LASTSEO - - - 0.027 - -(0.298)R2 0.245 0.246 0.362 0.359 0.130 0.33R2 Adj. 0.205 0.199 0.329 0.313 0.122 0.312F 6.106 5.224 10.793 7.786 17.432 19.18Notes:The table presents the estimated coefficients from an Ordinary Least Squares regression:Car05= α + β1.RUNUP + β2.EXSRUNUP + β3.MVAR + β4.VAR + β5.GRBOND + β6.EUROUSD + β7.TIME + β8.LASTSEO + εi*,**,*** : Significant at 90.0%, 95.0%, 99.0% respectively
  16. 16. 16 of 30Instead use the following...Selected regressions of abnormal returnsFull Model Parsimonious StepwiseINTERCEPT 0.293** -0.029*** -RUNUP -0.046*** -0.057*** -0.062***EXSRUNUP 0.076* - 0.093**MVAR 110.395** - -VAR -24.029** - -16.843***GRBOND -0.015 - -EUROUSD -0.244** - -CVS Yes No NoR2 Adj. 0.205 0.122 0.312F 6.106 17.432 19.18
  17. 17. Delivering your presentation
  18. 18. 18 of 30Glossophobia...FACT 1:95% of all public speakers experience anxiety…FACT 2:95% of the audience cannot tell when this happens…
  19. 19. 19 of 30Glossophobia...• Prepare• Rehearse• Breathe• Move• Eye Contact
  20. 20. 20 of 30Murphy’s Law...“If anything can go wrong, it will…”• Rehearse• Arrive early• Keep backups of presentation• Be prepared...• When something unexpected happens , keep going...It goes wrong only when you call attention to the issueor you let it ruin the rest of your presentation
  21. 21. 21 of 30Your appearanceLadiesLength – FitColoursJewelleryMakeupHairGentlemenSuitSmart casualBright shirtTieMatching socks (if possible)
  22. 22. 22 of 30Your positionAdapted from Mandel (2000)• Or to the audience?• Presenting to the visual?“Do not speak until you haveeye contact with youraudience!”
  23. 23. 23 of 30Energy• Movement > Normal & Controlled• Gestures > Natural Gestures• Voice > Confidence & Variety• Expressions > Important (but avoid theatrics)
  24. 24. 24 of 30Composure• Posture > Straight• Eye contact > 3-5 seconds• Pace > Controlled• Pauses > Breathe, drink some waterAvoid umm, err, ahh, etc
  25. 25. 25 of 30Your introduction• Anecdotal Evidence• Shocking statement• Rhetorical question• QuotationIf you feel confident enough:• Question• Humour
  26. 26. 26 of 30Communicate your topic...• Tell the audience what you are going to tell them...• Tell them...• Then tell them what you told them...• Tell the audience how you are going to bore them ...• Bore them ...• Then tell them how you bored them ...
  27. 27. 27 of 30Encouraging QuestionsStand away, hand in your pockets and ask:“Any questions?”Approach audience, raise hand and ask:“What questions do you have?”
  28. 28. 28 of 30Answering Questions• Listen carefully• Observe body language• Remain calm and confident• Clarify• Amplify• Don’t ignore the audience (25%-75%)
  29. 29. 29 of 30Hostile Questions• Position- Action- Benefit• Acknowledge fact• Respond with informationAnswer structures :- Past, present, future- Argument 1, 2, 3- Pros vs. Cons• Maintain position (if appropriate)
  30. 30. 30 of 30Keep paying attention to...• The room• The audience• Yourself• The TIME!

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