Behavior and Attitude

Belief
Belief is a feeling of certainty
that something exists or
is good.

Values
The values of a person or a group
are the moral principles and beliefs
that they think are important in life
and that they tend to live their
lives accordingly.

ATTITUDE
3.Your attitude to something
is the way that you think and feel about it.
6.Your attitude towards someone is the way
you behave when you are dealing with them,
especially when this shows how you feel
about them.

Behavior
A person’s behavior
is the way they act in general,
especially
in relation to the situation they are in
or the people they are with.

• HUMAN BEHAVIOR
– Aims to understand others
– To determine how and why people behave
the way they do.
– Is a complicated phenomenon influenced by
many factors.
– A collection of activities influenced by culture,
attitude, emotions, values, ethics,
authority, persuasion and coercion.

DESCRIPTION OF
HUMAN BEHAVIOR
1. Human behavior is motivated
motivation – driving force behind all action
3. Human behavior has multiple causes.
- Influenced by culture
5. Human behavior can be adaptive and maladaptive
• Human are social beings
• Any person depend upon each other for survival
• People need interaction
6. People play an integral part in creating their
experience
7. Human lives are continuous process of change.
8. Every person is different yet the same.
9. Individual is a unique person.

Individual Behavior
is influenced by
Personal Factors
Psychological Factors
Environmental Factors

Personal Factors
• Age
• Gender
• Education
• Abilities
• Marital Status
• Dependents
• Creativity

Psychological Factors
• Personality
• Perception
• Attitudes
• Values
• Learning

Environmental Factors
• Economic
• Social norms
• Cultural values
• Political

What words
can you see?

What words
can you see?

What words
can you see?

What words
can you see?

What is required ?
An ATTITUDINAL CHANGE
for the BETTER

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