You might think the arrow does nothing here. But it
says that amazon.com has everything from a to z
and it also represents the smile brought to
the customer's face. Wow, that is quite deep
The 'arrow' that you can see between the E and the
x in this logo. The arrow was introduced to
underscore speed and precision, which are part of
the positioning of the company.
The old logo of Baskin Robbins had the number 31 with an arc
above it. The new logo took this idea to the next level. The pink
parts of the BR still form the number 31, a reference to the 31
Carrefour is one of the biggest European retailers, and its also
French for crossroads. The logo symbolizes this word via two
opposite arrows. They also added the first letter of the name,
because if you look closely you ll see the letter
C in the negative space between the two arrows.
At first, this logo might not make much sense.
But if you look closely, youll see the number 1
in the negative space between the F and the
The NBC (National Broadcasting Company) is one of the
biggest American television networks. The peacock has 6
different tail feathers, referring to the six divisions at the time
that this logo was created. The peacocks head is flipped to the
right to suggest it was looking forward, not back.
Sony Vaio is a well known brand of laptops. But did you
know that the name Vaio logo also had a hidden meaning?
Well, the first two letters represent the basic
analogue signal. The last two letters look like a
1 and 0, representing the digital signal.
Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes
called The City Of Bears. They have incorporated this idea in the Toblerone logo,
because if you look closely, you ll see the silhouette of a bear.
They produce a huge amount of different products and they wanted to
reflect this in their logo. Each part of the logo has a meaning. For
example: the heart represents love, care and health - feeling good, a
bird is a symbol of freedom. Relief from daily chores “ getting more out
The SUN Microsystems logo is a wonderful example of symmetry
and order. It was a brilliant observation that the letters u and n
while arranged adjacent to each other look a lot like
the letter S in a perpendicular direction. Spectacular.
The above are two magazines from the Readers
Digest stable. Again, the attempt to communicate
what it is about quite figuratively through the logo
This was a logo created for a puzzle game called Cluenatic. This game
involves unravelling four clues. The logo has the letters C, L, U and E
arranged as a maze. and from a distance, the logo looks like a key
People first guess that 20% of the squares are darkened, but that
turns out to be false after counting them. The trick is to
view the dark squares as 1's and the light squares as 0's. Then the top
line reads 1010000 and the bottom line reads 0010100,
which represent 80 and 20 in binary.