3. Table of Contents
INTRODUCTION
CHAPTER 1
Reduce Form Fields
CHAPTER 2
Use A Contrasting CTA Button
CHAPTER 3
Get Rid of Automatic Image Slider
CHAPTER 4
Don’t Use Cheesy Stock Photos
CHAPTER 5
Test CTA Button Text
CHAPTER 6
Place CTA Above The Fold
CHAPTER 7
Add a Video
CHAPTER 8
Craft a Clear Headline
CHAPTER 9
Create Urgency
CHAPTER 10
Display Phone Number
4. Table of Contents
CHAPTER 11
Change CTA Link to Button
CHAPTER 12
Use the Magical Word ‘Free’
CHAPTER 13
Add Value to Your Offer
CHAPTER 14
Flaunt Testimonials
CHAPTER 15
Identify and Communicate Your USP
CHAPTER 16
Show Off Award Badges
CHAPTER 17
Add Trust Badges
CHAPTER 18
Use Recognizable Security Seals
CHAPTER 19
Add Live Chat Widget
CHAPTER 20
Give a Price Match Guarantee
CHAPTER 21
Use Better Images on Product Pages
CONCLUSION
7. 1. Reduce Form Fields
According to a research, forms with only 3 fields receive 25% higher conversions.
8. 1. Reduce Form Fields
FlyingScott,anairportcarparkingcompany,conductedatestontheirwebsitewheretheyremovedallunnecessaryformfieldsfromtheirdetailspageoftheirbookingprocess.Asaresult,theysawa35%increaseinformsubmissions.
9. 2. Use A Contrasting CTA Button
Thereisnoone-color-fits-allrulehere.ThebasicideaistohaveyourCTAattractattention. Usingcolorsandimagesthatareincontrastwiththepagebackgroundusuallyhelpsthepurpose.
Flipkart.com,onlineretailstore,usescontrastingCTAsonitsproductpagestodirectvisitorstotakethedesiredaction.
39. About the Author
Smriti Chopra is a Marketer at VWO and also helps with VWO’s demand generation initiatives. She's responsible for handling social media and creating content offers, including eBooks and guest posts.
She’s passionate about experimenting with new techniques in the marketing arena.
LinkedIn| Twitter| Google+
40. Built-in Heatmaps
Gain insights about your visitors. Find out what they like/don’t like.
WYSIWYG Editor
Forget spending hours on coding. DIY without any help from your developer.
Super Smooth Usability
Creating tests is a breeze
Quick Integrations
One-click integration available with GA, KISSmetrics, Clicktale
Exploit our Idea Factory
Find A/B testing ideas to improve conversion rate of your website
Intuitive
A/B Testing for Busy Marketers
41. Try out these best practices for yourself
Startwitha30dayfreetrialofVWOtoquicklyimplementthesechangesonyoureCommercestoreandtestwhethertheyworkornot.
SettinguptestswithVWOisincrediblysimpleandtakesminutes. 3700otherdata-drivenbrandsuseVWOtooptimizetheirwebsitesandsignificantlyincreasesalesandrevenue.
GetstartedwithyourFREEtrialnow!
GET STARTED WITH VWO