Originally presented at ASTD 2014:
Learning development costs continue to increase, as do the number of modalities available for learning delivery. Only through careful planning and separation of content from presentation can you lessen the workload. Wasted efforts are rampant in the learning industry due to this oversight. The bottom line is that we need to stop building things from scratch and employ content strategy to reduce costs and maximize productivity.
Content strategy has long been employed in the web-design world, but has largely escaped our industry. Through a series of concrete examples, you will hear the case for content strategy in the learning and development industry. You will gain insight into content strategy and how it can be used to reduce efforts and increase reuse of learning deliverables.
Explore what content strategy is and how it benefits your organization.
Discover how to create a framework for content strategy in your learning organization.
Apply principles of content strategy to learning design.
Employ content strategy for a multiscreen world.