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Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
Content Strategy for Multiscreen Delivery
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Content Strategy for Multiscreen Delivery

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Originally presented at ASTD 2014: …

Originally presented at ASTD 2014:
http://astd14.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18AFCB

Learning development costs continue to increase, as do the number of modalities available for learning delivery. Only through careful planning and separation of content from presentation can you lessen the workload. Wasted efforts are rampant in the learning industry due to this oversight. The bottom line is that we need to stop building things from scratch and employ content strategy to reduce costs and maximize productivity.

Content strategy has long been employed in the web-design world, but has largely escaped our industry. Through a series of concrete examples, you will hear the case for content strategy in the learning and development industry. You will gain insight into content strategy and how it can be used to reduce efforts and increase reuse of learning deliverables.

Explore what content strategy is and how it benefits your organization.
Discover how to create a framework for content strategy in your learning organization.
Apply principles of content strategy to learning design.
Employ content strategy for a multiscreen world.

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  • 1. Content Strategy for Conversion and Multiscreen Delivery ASTD International Conference and Expo 2014
  • 2. Float guides industry-leading companies to understand and leverage the power of mobile learning. We help companies meet their business strategies by making useful information accessible, anytime, anywhere. Booth #1837
  • 3. Learning Everywhere – Published June 2012
  • 4. Coming Soon - Oct 2014
  • 5. Challenges of Working in a Multi-screen World
  • 6. Content Strategy Can Help You Battle These Challenges - and Emerge Victorious
  • 7. Content Strategy is Quite Simply “A Plan for Content”
  • 8. A Content Strategy Must Account for the Following: • key themes and messages, • recommended topics, • content purpose (i.e., how content will bridge the space between audience needs and business requirements), • content gap analysis, • metadata frameworks and related content attributes, • search engine optimization (SEO), and • implications of strategic recommendations on content creation, publication, and governance.
  • 9. Building a Content Strategy Requires You to: • Perform audience research • Perform competitive research • Perform content inventory and analysis • Choose delivery platforms appropriately • Don’t fork your content, yet edit to meet delivery needs - Karen McGrane
  • 10. Key Examples of Content Strategy in Place in the Real World
  • 11. CNN.com
  • 12. NYTimes.com
  • 13. Yelp.com
  • 14. http://www.tomsofmaine.com/
  • 15. Newman’s Own http://www.newmansown.com/
  • 16. How this Plays Out in the Real World of Learning
  • 17. Adaptive Content
  • 18. Responsive Design
  • 19. Recommendation Engines
  • 20. Getting Started
  • 21. Content Strategy Process Components from Brain Traffichttp://blog.braintraffic.com/
  • 22. A more detailed view http://www.uxbooth.com/articles/complete-beginners-guide-to-content-strategy/
  • 23. A Vital First Step http://uxmastery.com/how-to-conduct-a-content-audit/ http://maadmob.com.au/resources/content_inventory
  • 24. For More Info • http://alistapart.com/article/thedisciplineofcontentstrategy • http://www.timeforcake.com/blog/post/what-can-online-content-strategy-do-for-your-business/ • http://www.antemeridiemdesign.com/articles/10-benefits-of-having-a-content-strategy-for-your-website.php • http://www.slideshare.net/slideshow/embed_code/12717504# • http://www.contentharmony.com/blog/best-content-strategy-presentations-of-2012/ • http://www.sunilshibad.com/wp-content/uploads/2012/08/content_strategy_app_20381.png • http://www.sunilshibad.com/2012/08/31/content-strategy-optimizing-your-efforts-for- success/#.Ujm7b2RARYY
  • 25. Questions? floatlearning.com / @floatlearning chadu@floatlearning.com / @visualrinse

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