Social Media 101:
Making it work for your business - Chad Udell (visualrinse.com,
ionagroup.com)
Progression of ease of Publishing   Things have gotten simpler!
Progression of ease of Publishing   Things have gotten simpler!
Progression of ease of Publishing   Things have gotten simpler!
Progression of Engagement   More people can use it!
Progression of Engagement   More people can use it!
Progression of Engagement   More people can use it!
Some examples
Some examples   http://www.openinnovators.net/list-open-innovation-
                crowdsourcing-examples/
Some examples   http://www.openinnovators.net/list-open-innovation-
                crowdsourcing-examples/
Some examples   http://www.openinnovators.net/list-open-innovation-
                crowdsourcing-examples/
Let this sink in.
Let this sink in.

• Facebook, MySpace, Twitter, (+ other social networking sites) actually
  more popular than porn! Beli...
Let this sink in.

• Facebook, MySpace, Twitter, (+ other social networking sites) actually
  more popular than porn! Beli...
Let this sink in.

• Facebook, MySpace, Twitter, (+ other social networking sites) actually
  more popular than porn! Beli...
Let this sink in.

• Facebook, MySpace, Twitter, (+ other social networking sites) actually
  more popular than porn! Beli...
Let this sink in.

• Facebook, MySpace, Twitter, (+ other social networking sites) actually
  more popular than porn! Beli...
Let this sink in.

• Facebook, MySpace, Twitter, (+ other social networking sites) actually
  more popular than porn! Beli...
Social Media Basics
Social Media Basics

• Communities with active and interested people in your products and services are a
  great way to ex...
Social Media Basics

• Communities with active and interested people in your products and services are a
  great way to ex...
Social Media Basics

• Communities with active and interested people in your products and services are a
  great way to ex...
Social Media Basics

• Communities with active and interested people in your products and services are a
  great way to ex...
Social Media Basics

• Communities with active and interested people in your products and services are a
  great way to ex...
Meatball Sundae
Meatball Sundae   http://www.squidoo.com/meatballsundae
Using it the right way (is there such a thing?)
Using it the right way (is there such a thing?)

• Remain authentic or risk the “Meatball Sundae” effect.
Using it the right way (is there such a thing?)

• Remain authentic or risk the “Meatball Sundae” effect.

• Wait a bit to...
Using it the right way (is there such a thing?)

• Remain authentic or risk the “Meatball Sundae” effect.

• Wait a bit to...
Using it the right way (is there such a thing?)

• Remain authentic or risk the “Meatball Sundae” effect.

• Wait a bit to...
Using it the right way (is there such a thing?)

• Remain authentic or risk the “Meatball Sundae” effect.

• Wait a bit to...
Using it the right way (is there such a thing?)

• Remain authentic or risk the “Meatball Sundae” effect.

• Wait a bit to...
Using it the right way (is there such a thing?)

• Remain authentic or risk the “Meatball Sundae” effect.

• Wait a bit to...
How do I know if it’s working?
How do I know if it’s working?

• The Internet is the most measurable media man has ever produced. – http://
  publication...
How do I know if it’s working?

• The Internet is the most measurable media man has ever produced. – http://
  publication...
How do I know if it’s working?

• The Internet is the most measurable media man has ever produced. – http://
  publication...
How do I know if it’s working?

• The Internet is the most measurable media man has ever produced. – http://
  publication...
How do I know if it’s working?

• The Internet is the most measurable media man has ever produced. – http://
  publication...
How do I know if it’s working?

• The Internet is the most measurable media man has ever produced. – http://
  publication...
How do I know if it’s working?

• The Internet is the most measurable media man has ever produced. – http://
  publication...
Final thoughts
That is where we are; social media is “the talkies” of the
                 Internet. - David Gillespie

Final thoughts
That is where we are; social media is “the talkies” of the
                 Internet. - David Gillespie

Final thoughts   ...
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Social Media 101

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A simple, quick a visually rich presentation on basic Social Media tools and techniques.

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  • Transcript of "Social Media 101"

    1. 1. Social Media 101: Making it work for your business - Chad Udell (visualrinse.com, ionagroup.com)
    2. 2. Progression of ease of Publishing Things have gotten simpler!
    3. 3. Progression of ease of Publishing Things have gotten simpler!
    4. 4. Progression of ease of Publishing Things have gotten simpler!
    5. 5. Progression of Engagement More people can use it!
    6. 6. Progression of Engagement More people can use it!
    7. 7. Progression of Engagement More people can use it!
    8. 8. Some examples
    9. 9. Some examples http://www.openinnovators.net/list-open-innovation- crowdsourcing-examples/
    10. 10. Some examples http://www.openinnovators.net/list-open-innovation- crowdsourcing-examples/
    11. 11. Some examples http://www.openinnovators.net/list-open-innovation- crowdsourcing-examples/
    12. 12. Let this sink in.
    13. 13. Let this sink in. • Facebook, MySpace, Twitter, (+ other social networking sites) actually more popular than porn! Believe it or not.
    14. 14. Let this sink in. • Facebook, MySpace, Twitter, (+ other social networking sites) actually more popular than porn! Believe it or not. • http://www.time.com/time/business/article/0,8599,1678586,00.html
    15. 15. Let this sink in. • Facebook, MySpace, Twitter, (+ other social networking sites) actually more popular than porn! Believe it or not. • http://www.time.com/time/business/article/0,8599,1678586,00.html • Over 27 million users on Twitter. (including Oprah)
    16. 16. Let this sink in. • Facebook, MySpace, Twitter, (+ other social networking sites) actually more popular than porn! Believe it or not. • http://www.time.com/time/business/article/0,8599,1678586,00.html • Over 27 million users on Twitter. (including Oprah) • http://www.quantcast.com/twitter.com#demographics
    17. 17. Let this sink in. • Facebook, MySpace, Twitter, (+ other social networking sites) actually more popular than porn! Believe it or not. • http://www.time.com/time/business/article/0,8599,1678586,00.html • Over 27 million users on Twitter. (including Oprah) • http://www.quantcast.com/twitter.com#demographics • Social Media and Web 2.0 has hit mainstream
    18. 18. Let this sink in. • Facebook, MySpace, Twitter, (+ other social networking sites) actually more popular than porn! Believe it or not. • http://www.time.com/time/business/article/0,8599,1678586,00.html • Over 27 million users on Twitter. (including Oprah) • http://www.quantcast.com/twitter.com#demographics • Social Media and Web 2.0 has hit mainstream
    19. 19. Social Media Basics
    20. 20. Social Media Basics • Communities with active and interested people in your products and services are a great way to expand your reach and brand
    21. 21. Social Media Basics • Communities with active and interested people in your products and services are a great way to expand your reach and brand • MySpace, Facebook, Digg, Del.icio.us, Reddit, etc. can make your content a winner
    22. 22. Social Media Basics • Communities with active and interested people in your products and services are a great way to expand your reach and brand • MySpace, Facebook, Digg, Del.icio.us, Reddit, etc. can make your content a winner • Rip, Mix, Burn – Enabling content sharing from your site or media can expand your reach
    23. 23. Social Media Basics • Communities with active and interested people in your products and services are a great way to expand your reach and brand • MySpace, Facebook, Digg, Del.icio.us, Reddit, etc. can make your content a winner • Rip, Mix, Burn – Enabling content sharing from your site or media can expand your reach • Consumers are becoming content producers – Yelp, Blogging, Flickr, etc. Use these to allow your customers to become your biggest advocates!
    24. 24. Social Media Basics • Communities with active and interested people in your products and services are a great way to expand your reach and brand • MySpace, Facebook, Digg, Del.icio.us, Reddit, etc. can make your content a winner • Rip, Mix, Burn – Enabling content sharing from your site or media can expand your reach • Consumers are becoming content producers – Yelp, Blogging, Flickr, etc. Use these to allow your customers to become your biggest advocates! • Twitter and Microblogging - Cutting through noise, offering support and challenging your customers via authentic conversations.
    25. 25. Meatball Sundae
    26. 26. Meatball Sundae http://www.squidoo.com/meatballsundae
    27. 27. Using it the right way (is there such a thing?)
    28. 28. Using it the right way (is there such a thing?) • Remain authentic or risk the “Meatball Sundae” effect.
    29. 29. Using it the right way (is there such a thing?) • Remain authentic or risk the “Meatball Sundae” effect. • Wait a bit to pull the Social Media trigger on new content. (Let your advocates do the Tweeting)
    30. 30. Using it the right way (is there such a thing?) • Remain authentic or risk the “Meatball Sundae” effect. • Wait a bit to pull the Social Media trigger on new content. (Let your advocates do the Tweeting) • Add value to the networks you belong to! (Don’t be a wallflower)
    31. 31. Using it the right way (is there such a thing?) • Remain authentic or risk the “Meatball Sundae” effect. • Wait a bit to pull the Social Media trigger on new content. (Let your advocates do the Tweeting) • Add value to the networks you belong to! (Don’t be a wallflower) • Befriend your followers, extoll their virtues!
    32. 32. Using it the right way (is there such a thing?) • Remain authentic or risk the “Meatball Sundae” effect. • Wait a bit to pull the Social Media trigger on new content. (Let your advocates do the Tweeting) • Add value to the networks you belong to! (Don’t be a wallflower) • Befriend your followers, extoll their virtues! • Avoid the echo chamber, and BTW no one likes an overpromoter!
    33. 33. Using it the right way (is there such a thing?) • Remain authentic or risk the “Meatball Sundae” effect. • Wait a bit to pull the Social Media trigger on new content. (Let your advocates do the Tweeting) • Add value to the networks you belong to! (Don’t be a wallflower) • Befriend your followers, extoll their virtues! • Avoid the echo chamber, and BTW no one likes an overpromoter! • Baby steps... why not put support users on Twitter? How about CSR’s or ACs?
    34. 34. Using it the right way (is there such a thing?) • Remain authentic or risk the “Meatball Sundae” effect. • Wait a bit to pull the Social Media trigger on new content. (Let your advocates do the Tweeting) • Add value to the networks you belong to! (Don’t be a wallflower) • Befriend your followers, extoll their virtues! • Avoid the echo chamber, and BTW no one likes an overpromoter! • Baby steps... why not put support users on Twitter? How about CSR’s or ACs? • Use vanity URLs and landing pages to track Social Media impact.
    35. 35. How do I know if it’s working?
    36. 36. How do I know if it’s working? • The Internet is the most measurable media man has ever produced. – http:// publications.mediapost.com/index.cfm? fuseaction=Articles.showArticleHomePage&art_aid=67007
    37. 37. How do I know if it’s working? • The Internet is the most measurable media man has ever produced. – http:// publications.mediapost.com/index.cfm? fuseaction=Articles.showArticleHomePage&art_aid=67007 • Server side, client side, commercial or free? surveying, user tests, heat maps, etc.
    38. 38. How do I know if it’s working? • The Internet is the most measurable media man has ever produced. – http:// publications.mediapost.com/index.cfm? fuseaction=Articles.showArticleHomePage&art_aid=67007 • Server side, client side, commercial or free? surveying, user tests, heat maps, etc. • What to measure, what to focus on? Page views, uniques, YouTube views?
    39. 39. How do I know if it’s working? • The Internet is the most measurable media man has ever produced. – http:// publications.mediapost.com/index.cfm? fuseaction=Articles.showArticleHomePage&art_aid=67007 • Server side, client side, commercial or free? surveying, user tests, heat maps, etc. • What to measure, what to focus on? Page views, uniques, YouTube views? • Pick your metrics before the project starts, share those metrics with your team and stick with them.
    40. 40. How do I know if it’s working? • The Internet is the most measurable media man has ever produced. – http:// publications.mediapost.com/index.cfm? fuseaction=Articles.showArticleHomePage&art_aid=67007 • Server side, client side, commercial or free? surveying, user tests, heat maps, etc. • What to measure, what to focus on? Page views, uniques, YouTube views? • Pick your metrics before the project starts, share those metrics with your team and stick with them. • Standardization on definitions of terms is helpful: What is a “page view” - http:// www.webanalyticsassociation.org/attachments/committees/5/WAA-Standards- Analytics-Definitions-Volume-I-20070816.pdf
    41. 41. How do I know if it’s working? • The Internet is the most measurable media man has ever produced. – http:// publications.mediapost.com/index.cfm? fuseaction=Articles.showArticleHomePage&art_aid=67007 • Server side, client side, commercial or free? surveying, user tests, heat maps, etc. • What to measure, what to focus on? Page views, uniques, YouTube views? • Pick your metrics before the project starts, share those metrics with your team and stick with them. • Standardization on definitions of terms is helpful: What is a “page view” - http:// www.webanalyticsassociation.org/attachments/committees/5/WAA-Standards- Analytics-Definitions-Volume-I-20070816.pdf
    42. 42. How do I know if it’s working? • The Internet is the most measurable media man has ever produced. – http:// publications.mediapost.com/index.cfm? fuseaction=Articles.showArticleHomePage&art_aid=67007 • Server side, client side, commercial or free? surveying, user tests, heat maps, etc. • What to measure, what to focus on? Page views, uniques, YouTube views? • Pick your metrics before the project starts, share those metrics with your team and stick with them. • Standardization on definitions of terms is helpful: What is a “page view” - http:// www.webanalyticsassociation.org/attachments/committees/5/WAA-Standards- Analytics-Definitions-Volume-I-20070816.pdf •
    43. 43. Final thoughts
    44. 44. That is where we are; social media is “the talkies” of the Internet. - David Gillespie Final thoughts
    45. 45. That is where we are; social media is “the talkies” of the Internet. - David Gillespie Final thoughts People are talking about you and they are on the internet - Chad Udell
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