There Is No Easy Button


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You likely have a lot of great learning content in your library. How do you get it to mobile devices without attempting (and likely failing) the dreaded conversion process? It can be difficult to think through the ideation process to bring new life into your content for the small screen and the on-the-go mobile learner.

Session participants will examine a number of high-profile success stories and gain insight into the instructional design process used to marry mobile user-experience design and existing content. You’ll see examples, case studies, and process documents, and you will explore real-world examples on how to successfully refocus your efforts to create great mobile learning.

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There Is No Easy Button

  1. 1. There is No EasyButtonRepurposing Your eLearning Solutions forMobile without the Easy Button
  2. 2. Float guides industry-leading companies tounderstand and leverage the power of mobile learning.We help companies meet their business strategies by making useful information accessible, anytime, anywhere.
  3. 3. Learning Everywhere – Published June 2012
  4. 4. You’re facing a huge challenge.
  5. 5. You came looking for this, didn’t you?
  6. 6. This doesn’t exist
  7. 7. It’s closer to this.
  8. 8. It’s process, not tools.
  9. 9. It’s quiteelementary, really.
  10. 10. Some“Easy Button-ish” Examples Examples Examples
  11. 11. Safety
  12. 12. Bad
  13. 13. Ok, but still not great.
  14. 14. Hard Skills
  15. 15. Bad
  16. 16. Ok, but still not great. Skills
  17. 17. Onboarding
  18. 18. Bad
  19. 19. Ok, but still not great.
  20. 20. Onboarding
  21. 21. Bad
  22. 22. Ok, but still not great.
  23. 23. Learning
  24. 24. Ok, but still not great.
  25. 25. Let’s Do The Right Thing Right Thing
  26. 26. It’s not about this.
  27. 27. It’s time to ditch this.
  28. 28. It’s time to start thinking this.
  29. 29. This is what we are serving now.
  30. 30. You need one of these.
  31. 31. What’s in the box?• People• Process• Tools
  32. 32. Key Team MembersPrimary Team1.Instructional Designer2.SME3.UI/UX Designer4.Developer(s)Secondary Team1.IT/IS Professional for Deployment2.Analytics SpecialistStakeholders1. Legal2. Compliance3. Marketing4. Sr. MGMT
  33. 33. Key Process Steps1. Identify Primary Use Cases2. Create Business/Functional Requirements3. Revise/Repurpose content as needed4. Draw up your UI design as a sketch5. Get other people to interact with your design and iterate6. Design as wireframe7. Build a quick proof of concept or prototypes8. Revise wireframes9. Create mockups as needed10.Design your analytics metrics for each view of your UI with specific goals11.Build your application12.Rinse and Repeat
  34. 34. A few of my favorite tools1. A sketching toolset (Notebook, stencils)2. Outlining and writing tools (Google Docs, Word, OmniOutliner)3. Wireframing and Diagramming (Visio, Omnigraffle)4. Prototyping (InvisionApp)5. Collaborate (Assembla, Basecamp)6. Development (XCode, Eclipse, Code, Git, Espresso, Dreamweaver)7. Deployment and Testing (TestFlight, Hockeyapp)8. Measurement and Analytics (Scorm Cloud, Flurry, Google Analytics)
  35. 35. This is anopportunity
  36. 36. Don’t fight it.
  37. 37. Questions? / / @visualrinse