WE BELIEVE THAT AN INFOGRAPHIC IS“graphic visual representation of information, data or knowledge”1 THAT“presents complex information quickly and clearly”1 AND IT “should not merely communicate clearly, but stimulate viewer engagement and attention”2 1 Source: http://en.wikipedia.org/wiki/Information_graphics 2 Source: http://en.wikipedia.org/wiki/Data_visualization
WHY AREINFOGRAPHICS A BIG DEAL?
THREE REASONS: DEMAND, IMPACT, GROWTH“There is a need for ongoing innovation in tech andtechniques that will help individuals and organizations tointegrate, analyze, visualize, and consume the growing torrentof big data.”*High quality visualizations are 30x more likely to be engagedand shared by viewers over comparable text articles.Advertisements in the form of visualizations are 6x moreeffective than other online ads.Publishers who use visualizations have grown an average of12% compared to 1% for those who have not.*Source: http://www.mckinsey.com/mgi/publications/big_data/index.asp
WHAT MAKES A GOOD INFOGRAPHIC?
TELL A STORYWITH THE DATAA good story trumps great design.Channel your inner journalist.
DISTRIBUTION CASE STUDIES
CASE STUDY 1 Techcrunch: Twitter story Content creation: News breaking rights: Additional distribution: Visual.ly Techcrunch Visual.ly networkTechcrunch requested that we create an infographic forTwitter’s 5th anniversary.The piece was branded by Visual.lyTechcrunch was given the exclusive right to break thestory.Result: The piece got 5x more Tweets, 6x more Shareson LinkedIn and Facebook than an averageTechcrunch post.The graphic eventually got additional 9k views onVisual.ly and became the top ranked graphic in socialmedia.
CASE STUDY 2 startup genome project Data source: Content creation: News breaking rights: Additional distribution:Startup Genome Visual.ly Techcrunch Visual.ly network We collaborated with Startup Genome to create an infographic with their data. The piece was co-branded by both Startup Genome and Visual.ly Techcrunch was given the exclusive right to break the story. Result: The piece got 4x more Tweets, 6x more Shares on LinkedIn, and 12x more shares on Facebook than an average Techcrunch post. The graphic eventually got additional 16k views on Visual.ly and became the top ranked graphic in the business category.
HOW CAN YOU USE INFOGRAPHICS?
INSIDE YOUR COMPANYHelp achieve your goals by creatingeffective, persuasive, and appealingvisualizations.
ENHANCE YOUR PUBLICATION/ BLOGDeliver great visualizations on deadlineand in sync with the news cycle.
IMPRESS YOUR CLIENTSInfographics help agencies anddesigners by bringing their data to lifeand showcasing their accomplishments.
EDUCATEHelp educators tell compelling storiesand reach their students in new ways.
InfographicEthicsAs an organization that both practices and recognizes quality data-journalism, Visual.lysubscribes to the code of ethics of the Society of Professional Journalists and agreesto abide by all of its principles.We also agree to the following principles to support data analysis and visualization:1) Data will be accurate and veriﬁable - Visual.ly will not "lie with statistics."2) Proper Sourcing & Attribution - Visual.ly will always give credit where due and will doits own reporting.3) Best Practices in Visual Representation - Visual.ly will not exploit idiosyncrasies ofthe human visual system to exaggerate or misrepresent data.Most succinctly stated, Visual.lys policy is one that encompasses accuracy, honesty,and transparency.
is aVISUALIZATION ECOSYSTEM
WHAT DO WE MEAN BY THAT?IT’S A COHESIVE SYSTEM OF PRODUCT, PLATFORM, AND SERVICE WHERE EACH ASPECT SUPPORTS THE OTHERS. SITE TOOLS CREATIVE
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