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Isn't It Time to Put Your Ad Agency Out To Pasture?

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Traditional, dyed-in-the-wool advertising agencies are all but pushing up the daises. They have had their heyday, been a little mad and bullish, but now technology and new skills are causing agencies …

Traditional, dyed-in-the-wool advertising agencies are all but pushing up the daises. They have had their heyday, been a little mad and bullish, but now technology and new skills are causing agencies to topple from their high-ground. More often than not, companies will bypass ad agencies and directly and digitally recruit the skilled teams they need. How are you telling your brand's story?

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  • 1. ISN'T IT me To PUT vounnnmznc < visual. ly
  • 2. rad itional, dyed-in-the-wool advertising agencies are all but pushing up the daisies. They have had their heyday, been a little mad and bullish, but now technology and new skills are causing agencies to topple from their high-ground. More often than not, companies will bypass ad agencies and directly and digitally recruit the skilled teams they need, ( visua| .ly
  • 3. Pllllll TEOHNOLOOY HAS MADE ADVERTISING AS WE KNOW IT EXTINOT In today's globally connected, social-media It's no longer about the biggest budgets driven world. people rarely pay attention scoring the biggest wins. Now it's a case of to or believe traditional advertising whoever is creating the best content and messages. But they actively seek out generating the most stimulating meaningful content. Content marketing conversations is winning. ’ keeps the engagement with consumers fresh and relevant. ‘ < visua| .ly
  • 4. GONTENT MARKETING TRADITIONAL ADVERTISING Pitches products « u Consumers are skeptical Builds digital communities and opens the lines of communication A one-way communication and understanding Content marketing has reached a perfect storm. All channeIs—including print, Publishes informative, problem-solving. useful content Consumers trust editorial content more than ads digital and sociaI—are growing. Every major brand has embraced content media leading to higher quality, higher impact and higher ROI. - Lori Rosen, Executive Director at Custom Content Council < visual. ly
  • 5. BRANDED CONTENT SPEND HAS REACHED A NEW HIGH J In 2013, 3 7% of Corporate America's marketing budget was invested in branded content. 3 | n2014,some willbespenton content marketing. video marketing and social media. “ < visual. ly
  • 6. Plllill TECHNOLOGY HAS GIVEN POWER TO THE PEOPLE Irrelevance awaits the ad industry unless we move at the speed of culture. - Crispin Porter + Bogusky, advertising agency, at the 2013 Cannes Awards < visua| .|y
  • 7. GIVE PEOPLE WHAT THEY WANT, STARTING WITH CONTENT PEOPLE WILL TAKE THE TIME TO READ Q 3- _ 15 Brands need to be innovative. Brands need to be On the Just having a product is not They need to connect customers CUSt0mer'S Side They first need enough. Brands need content to in an instant and help them do *0 Pf0Vlde Somethlng Useful» captivate their audience. things they couldn’t do before. < visual. ly
  • 8. In the past, the whole point was to sell a product to customers and end the conversation. Now the sale is just the beginning of the relationship. iv “/1 of B2B marketers are using content marketing. I. . lnfographics has seen the largest increase in usage. % of B2B marketers plan to increase their content marketing budget over the next 12 months. ' visual. ly
  • 9. P/ lllll WE ARE ENTERING NEW TERRITORY NOW We need to swim in several lanes to survive. Try new things. Be flexible. Mu| ti—skil| ed. No more Mad Men. Great creative Savvy clients look at several viewpoints, doesn’tjust come from agencies, it comes not just the agency's, and go for the one from anyone who has a good idea. that works best for them. < visual. ly
  • 10. GOOx O People don't distinguish between an Picture—based posts have an engagement online or offline world. They simply engage rate that's 600 times higher than with good content, whatever its source. text-based messages on social platforms. < visual. ly
  • 11. c><. ><: .><: .>s><: .> . i 25% l Content creation is taking an increasing 60% of consumers feel more positive share of marketing budgets. Nearly half of about a brand after consuming content marketers devote at least 10% of their from it. 5 total budgets to content development. One in five spend 25% or more. “ 'vBuaHy
  • 12. Pllllll IT'S NO LONGER “BUSINESS AS USUAL. ” The future of advertising will still be all about engagement. But there will be less and less of a barrier between the creator and the viewer. 7 For the few left standing, it's an online world. " (visual. ly
  • 13. WHAT IF YOU ADVERTISED DIFFERENTLY, SIMPLY BY STARTING A CONVERSATION? Imagine how far and how fast your brand’s story would spread. { visual. ly
  • 14. What is your brand’s story? 1,‘ I I3 INFOGRAPHICS VIDEOS WEB EXPERIENCES PRESENTATIONS F E III CAMPAIGNS MICRO-CONTENT ANALYTICS REPORTS We are changing the way that brands create visual content. We put together a dream team of some of the best designers, journalists, animators and brand developers from around the world, handpicked for your project. Our unique process ensures quality content is delivered fast and at minimal cost. {visual. ly https: //marlzetplace. visuaI. b/campaigns What if you start telling your story differently today?