The data visualisation   pre-marathon     team talk
http://v2.centralstory.com/about/squiggle/
Purpose and     Formulate    Familiarise    Develop    Construct      Evaluate andparameters      questions   with the dat...
Purpose and   Formulate     Familiarise     Develop      Construct      Evaluate andparameters    questions    with the da...
Purpose and   Formulate    Familiarise    Develop    Construct      Evaluate and parameters    questions   with the data  ...
Purpose and     Formulate    Familiarise    Develop    Construct      Evaluate andparameters      questions   with the dat...
Purpose and   Formulate          Familiarise              Develop              Construct      Evaluate andparameters    qu...
Purpose and   Formulate    Familiarise    Develop    Construct      Evaluate and parameters    questions   with the data  ...
Purpose and   Formulate    Familiarise    Develop    Construct      Evaluate andparameters    questions   with the data   ...
Purpose and   Formulate         Familiarise              Develop                 Construct      Evaluate andparameters    ...
Purpose and   Formulate    Familiarise    Develop        Construct      Evaluate and parameters    questions   with the da...
Purpose and       Formulate             Familiarise              Develop               Construct            Evaluate andpa...
Purpose and   Formulate    Familiarise    Develop    Construct      Evaluate and parameters    questions   with the data  ...
Purpose and   Formulate          Familiarise              Develop              Construct      Evaluate andparameters    qu...
Purpose and   Formulate    Familiarise    Develop    Construct      Evaluate and parameters    questions   with the data  ...
Purpose and   Formulate          Familiarise             Develop             Construct      Evaluate andparameters    ques...
Purpose and   Formulate      Familiarise             Develop             Construct      Evaluate andparameters    question...
Purpose and     Formulate    Familiarise       Develop       Construct        Evaluate andparameters      questions   with...
Purpose and            Formulate               Familiarise                Develop               Construct              Eva...
Purpose and   Formulate    Familiarise    Develop    Construct      Evaluate and parameters    questions   with the data  ...
Purpose and   Formulate    Familiarise    Develop    Construct      Evaluate and parameters    questions   with the data  ...
Purpose and   Formulate           Familiarise              Develop              Construct          Evaluate andparameters ...
Purpose and   Formulate    Familiarise    Develop    Construct      Evaluate andparameters    questions   with the data   ...
Purpose and   Formulate    Familiarise    Develop    Construct      Evaluate andparameters    questions   with the data   ...
Purpose and   Formulate    Familiarise    Develop    Construct      Evaluate and parameters    questions   with the data  ...
Purpose and   Formulate    Familiarise    Develop    Construct      Evaluate and parameters    questions   with the data  ...
Purpose and   Formulate    Familiarise    Develop    Construct      Evaluate and parameters    questions   with the data  ...
Purpose and   Formulate      Familiarise             Develop             Construct      Evaluate andparameters    question...
Purpose and   Formulate             Familiarise              Develop               Construct        Evaluate andparameters...
Purpose and   Formulate     Familiarise              Develop            Construct      Evaluate andparameters    questions...
Purpose and   Formulate    Familiarise    Develop     Construct      Evaluate andparameters    questions   with the data  ...
www.visualisingdata.comandy@visualisingdata.com    @visualisingdata
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Andy Kirk Viz Marathon London 2011

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  • Happy Blister is a global community for runners and racers, offering detailed information on races, training advice, an up-to-date race calendar and a vibrant online community hub of runners.

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  • Note that this version seems to lose some formatting - the version found here actually seems to work better >> http://www.visualisingdata.com/index.php/2011/11/24-hour-data-visualisation-marathon/
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Transcript of "Andy Kirk Viz Marathon London 2011"

  1. 1. The data visualisation pre-marathon team talk
  2. 2. http://v2.centralstory.com/about/squiggle/
  3. 3. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine The holy trinity of the reader, data and designer Noah Illiinsky and Julie Steele in ‘Designing Data Visualizations’
  4. 4. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refineEXPLORE: facilitate reasoning of data EXPLAIN: convey information to others Analysis Answer questions/Inform Familiarise with data Learn/Increase knowledge Support graphical calculation Contextualise data Find patterns/Find no patterns Present arguments Discover questions Assist with decisions Interact Shape opinion Persuade Emphasize issues Tell a story Inspire Shock/Make an impact Enlighten Change behaviour Entertain Art/Aesthetic pleasure
  5. 5. Purpose and Formulate Familiarise Develop Construct Evaluate and parameters questions with the data designs visualisation refineAudience size? One, group, wwwAudience type? Domain experts, generalParameters? Timescales, live/one-offDetail? Headlines, detail, exploreCapabilities? Design, technical, technologyFormat? Static, presentation, poster, interactiveRules? Structure, layout, style, colour
  6. 6. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine What questions are you hoping to answer through this visualisation? What questions should users/readers be able to answer through this visualisation?
  7. 7. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine http://datavisualization.ch/wp-content/uploads/2011/07/Image_2.png
  8. 8. Purpose and Formulate Familiarise Develop Construct Evaluate and parameters questions with the data designs visualisation refinePrepare your data - Examine and clean - Transform and consolidateExplore and become familiar with the data’scharacteristics - Patterns - Range and distributions - Outliers - Identify data types
  9. 9. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine Categorical or = Apples, oranges, bananas ≠ Nominal = ≠ Ordinal Grades A+, A, A-, B+,B, B- > < Dates, geo-coordinates =Quantitative Interval ≠ (relative - zero arbitrary) > < The value is £2000 + Quantitative Ratio (absolute - zero fixed) -
  10. 10. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine http://www.visualisingdata.com/index.php/resources/
  11. 11. Purpose and Formulate Familiarise Develop Construct Evaluate and parameters questions with the data designs visualisation refine The anatomy of a data visualisationThe data layerLayout, placement and apparatusColour and backgroundAnimation and interactionThe annotation layer
  12. 12. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine http://www.informationisbeautifulawards.com/2011/10/napkin-shortlist-for-the-1st-challenge/
  13. 13. Purpose and Formulate Familiarise Develop Construct Evaluate and parameters questions with the data designs visualisation refineThe data layer - Design is about choices - Create accessibility - Deliberate design - Strive for form and functionLayout, placement and apparatusColour and backgroundAnimation and interactionThe annotation layer
  14. 14. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine http://www.itsbeenreal.co.uk/index.php?/wwwords/literary-organism/
  15. 15. Purpose and Formulate Familiarise Develop Construct Evaluate and parameters questions with the data designs visualisation refineThe data layer - Consider encoding options - Construct graphics to answer your question(s) - Refine and evolve and identify new questionsLayout, placement and apparatusColour and backgroundAnimation and interactionThe annotation layer
  16. 16. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine http://www.ericson.net/content/2011/10/when-maps-shouldnt-be-maps/
  17. 17. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine We’re so busy thinking about if we can do things we forget to consider whether we should Amanda Cox, Graphics Editor, New York Times http://eyeofestival.com/speaker/amanda-cox/
  18. 18. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine Length Volume Size Area Texture Colour Label Direction Brightness/Darkness Slope Position Angle Height Radius/Diameter Value Speed Shape Curvature/Arc Orientation Text Transparency Luminance Glyph Blur/Focus Motion
  19. 19. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine Original – J. D. MacKinlay, “Automating the design of graphical presentations of relational information”, 1986 | Redesign - Joe Parry
  20. 20. Purpose and Formulate Familiarise Develop Construct Evaluate and parameters questions with the data designs visualisation refineThe data layerLayout, placement and apparatus - Reduce cognitive overhead - Consistency/intuitive layout - Meaning behind placement and arrangement - Minimise impact of chart apparatusColour and backgroundAnimation and interactionThe annotation layer
  21. 21. Purpose and Formulate Familiarise Develop Construct Evaluate and parameters questions with the data designs visualisation refineThe data layerLayout, placement and apparatusColour and background - “Above all, do no harm” – Edward Tufte - Use colour to enhance and clarify a design - Don’t obscure, shout or confuse with colourAnimation and interactionThe annotation layer
  22. 22. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine The eye is only able to distinguish about 8 different colours http://www.flickr.com/photos/walkingsf/6276642489/sizes/l/in/photostream/
  23. 23. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine Background colour should help enhance the foreground data layer
  24. 24. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine Blue on black is not very easy for some people to discriminate ...and neither is yellow on white for most ...and don’t forget red/green colour blindness (10%)
  25. 25. Purpose and Formulate Familiarise Develop Construct Evaluate and parameters questions with the data designs visualisation refineThe data layerLayout, placement and apparatusColour and backgroundAnimation and interaction - Remember the purpose/parameters - Technical constraints and capabilities - Complexity of data/problem frameworkThe annotation layer
  26. 26. Purpose and Formulate Familiarise Develop Construct Evaluate and parameters questions with the data designs visualisation refineThe data layerLayout, placement and apparatusColour and backgroundAnimation and interaction - Variable adjustment - View adjustment - Animation - Import/export dataThe annotation layer
  27. 27. Purpose and Formulate Familiarise Develop Construct Evaluate and parameters questions with the data designs visualisation refineThe data layerLayout, placement and apparatusColour and backgroundAnimation and interactionThe annotation layer - Titles, labels and units - User guide, background, context - Legend/key - Headlines, captions and narrative - Sources
  28. 28. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine The annotation layer is the most important thing we do... otherwise it’s a case of ‘here it is, you go figure it out’ Amanda Cox, Graphics Editor, New York Times http://eyeofestival.com/speaker/amanda-cox/
  29. 29. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine http://www.stanford.edu/group/ruralwest/cgi-bin/drupal/visualizations/us_newspapers
  30. 30. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refine ...you’ve started playing with thevisualization instead of debugging ... you hit some level ofengagement and it becomes really interesting Martin Wattenberg, "Big Picture" data visualization group, Google http://queue.acm.org/detail.cfm?id=1744741
  31. 31. Purpose and Formulate Familiarise Develop Construct Evaluate andparameters questions with the data designs visualisation refineYou know you’ve achieved perfectionin design, not when you have nothing more to add, but when you have nothing more to take away Antoine de Saint-Exupery
  32. 32. www.visualisingdata.comandy@visualisingdata.com @visualisingdata

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