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Course Syllabus 1. Program of Study: Bachelor of Arts Program(Communication Design) Faculty/Institute/College: Mahidol University International College 2. Course Code: ICCD 110 Course Title: Visual Dynamics I 3.Number of Credits: 4 (0-8-4) (Lecture-Lab-Self study) 4.Prerequisite(s): None 5.Type of Course: Core Course 6.Trimester/Academic Year: Trimester I / Year 1 7.Conditions: Enrollment cap : 18 students 8.Course Description: A problem solving course that explores the fundamental elements and principles of two- dimensional design, and that broadens the beginner student understanding of composition in terms of concept, methods and materials. Development and improvement of technical and media skills. 9.Course Objectives: After successful completion of this course, students will be able to: 9.1 Invent within the perimeters of the problem assigned. 9.2 Compose with an understanding of the elements and principles of design, their properties, inherent possibilities, and how they communicate content. 9.3 Research a variety of contemporary and historical influences and incorporate them into their own work. 9.4 Use design terminology effectively while communicating visual ideas in discussion, critical analysis, and critiques. 9.5 Competently handle media and techniques important to upper level courses and design careers. 9.6 Present two-dimensional work professionally.10.Course OutlineWeek Topics Studio Instructor
Hours 1 Introduction to the course. Presentation and demonstration 8 Konstanz focusing on line quality. Student practice leading into a studio project. Presentation of visual movement and balance. 2 Continuation of student work on linequality assignment. 8 Konstanz Critique of line quality assignment. Presentation of figure- ground relationships. Newassignment focusing on figure- ground. 3 Mid-process critique of figure-ground assignment. 8 Konstanz Continuation of student work on figure-ground assignment. 4 Critique of figure-ground assignment. Introduction of visual 8 Konstanz tension in relation to value.Student practice (sketches of visual tension and value scale). 5 Value scale due. Continuation of student work on value and 8 Konstanz visual tension assignment. Process critique at the end of the class. 6 Critique of value and visual tension assignment. Presentation 8 Konstanz and discussion of dynamic vs. static composition. Student practice. 7 Mid-process critique of dynamic vs. static assignment. 8 Konstanz Continuation of student work on assignment. 8 Introduction of pattern and anomaly. Student practice 8 Konstanz (research on cultural and cross-cultural influences). 9 Student presentations of research. Student practice mid- 8 Konstanz process critique. 10 Continuation of student work on pattern and anomaly 8 Konstanz assignment. 11 Final Critique of Pattern and anomaly assignment. 8 Konstanz 88 Total11.Teaching Methods 11.1 Lecture 11.2 Demonstration 11.3 In-class Exercises 11.4 Self-Study 11.5 Critiques12.Teaching Media 12.1 Presentation of Images 12.2 Handouts13.Measurement and Evaluation of Student AchievementStudents will demonstrate their ability to:
13.1 Invent within the perimeters of the problem assigned. 13.2 Compose with an understanding of the elements and principles of design, theirproperties, inherent possibilities, and how they communicate content. 13.3 Research a variety of contemporary and historical influences and incorporatethem into their own work. 13.4 Use design terminology effectively while communicating visual ideas in discussion,critical analysis, and critiques. 13.5 Competently handle media and techniques important to upper level courses anddesign careers. 13.6 Present two-dimensional work professionally.Student achievement will be evaluated by means of: In-Class Assignments 90% Participation (including use of class time and critique) 10% Total 100% Student achievement will be graded according to College and University standard usingthe symbols A, B+, B, C+, C, D+, D and F.14.Course Evaluation 14.1 Students’ achievement as indicated in number 13 above. 14.2 Students’ satisfaction towards teaching and learning of the course usingquestionnaires.15.ReferencesArnheim, R. (2004). Visual Thinking. Berkeley, California: University of California Press.Martinez, B. and Block, J. (1994). Visual Forces: An Introduction to Design. Upper Saddle River, New Jersey: Prentice-Hall. Wong, W. (1972). Principles of Two-Dimensional Design. Indianapolis, Indiana: Wiley.16.Instructor Lect. Dale KonstanzMahidol University International College17.Course Coordinator Lect. Dale KonstanzMahidol University International College Email: email@example.com. Course Policies
AttendanceIt is imperative that you attend every class session. Roll will be taken each session. You arerequired to stay for the entire class. If you leave class early, you will be marked absent. If youhave a valid reason for missing a class, such as an illness or death in the family, you can submita formal written letter in English, to be excused. The instructor has the right to accept or denyexcuses. Even if you have a formal written excuse, missing class with indirectly negatively affectyour grade. If you miss 4 classes, you will fail the course.PunctualityArrive to class on time, as arriving late is disruptive to your classmates and to the instructor,and it slows down the pace of the class. If you arrive after the instructor takes roll call, you will bemarked late. If you are late 3 times, it will be considered one absence. If you arrive 15 minuteslate or more after roll call, you will be marked absent for the day.BreaksYou will be given one 15 minute break each class. The break will be announced by theinstructor. You are expected to return to class ON TIME after the break. The instructor may takeattendance after break, and if you are late, it will count as one late arrival (see above). If youreturn to class later than 15 minutes after the end of break, you will be marked absent for the day.Work timeYou are expected to use class time wisely. Unless there is a class discussion, critique, orconversation with the instructor, there is to be minimal talking during the class. Turn off yourmobile phone or turn it to silent mode.CritiquesIt is necessary to learn how to be critical of your own and other’s work, and you will needto be able to accept criticism well. Regular critiques will be held, both formal and informal, inclass. We will critique during mid-process and at the end of each project. You are expected tobe involved throughout the process. If you don’t submit your work for critique, you will be markedabsent. Being involved in the discussions during critique will positively affect your participationgrade.MaterialsMost materials will be provided, however you may be asked to supply some of your ownmaterials. It is your responsibility to clean up your materials and work area at the end ofeach class.