VisualDNA Products

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VisualDNA Products

  1. 1. Highly personalized dynamic creative Each image, messaging & content element is personalized to the user For demo click here http://go. visualdna . com/sky/pbe/youtube_example/
  2. 2. Users can be directed through to personalized branded environments on publisher sites
  3. 3. My.VisualDNA.com: The place where users can manage their data http://my.visualdna.com
  4. 4. Audience Targeting Interface http://audiences.visualdna.com/visualdna
  5. 5. <ul><li>Discover which audiences respond best to your ads cost efficiently </li></ul><ul><li>Audience discovery can be done in just 200 clicks </li></ul><ul><li>Ads can then be targeted more effectively </li></ul>Campaign Reporting Interface
  6. 6. Ad Targeting…
  7. 7. Ad Targeting: easy implementation via Google DFP 1 We create lists for each VDNA segment in DFP Boomerang 2 We profile users and send the appropriate Boomerang list tags 3 Publisher sells CPM ad campaigns for specific lists on their site (we charge $CPM fee) 4 We sell CPM ad campaigns for specific lists across entire DoubleClick partner network and Google Content Network (we keep $CPM profit) 25-34 Movie Goer Anonymous 25-34 Movie Goer 25-34 Female Movie Goer Credit Seeker …
  8. 8. VisualDNA Ad Network DFP Site Site Site Profiles DFP DFP DFP Lists Ad Sales Targeted Ads Ad Sales Ad Sales Ad Sales Ads Targeted Ads VisualDNA Ad Network Publisher 1 Publisher 2 Publisher 3 Tracking Code VDNA Quiz Tracking Code VDNA Quiz Tracking Code VDNA Quiz Audience Analytics Audience Analytics Audience Analytics VDNA Partner Publishers Publishers on the DoubleClick Ad Exchange
  9. 9. Revenue from two streams <ul><li>An example of revenue share breakdown for a £10 CPM VDNA ad campaign </li></ul>DoubleClick DoubleClick VDNA Partner Publishers VDNA Ad Network Publisher VDNA VDNA Publisher £0.10 - £2.00 £8.00 - £9.90 £0.25 - £0.75 £1.00 - £2.00 £7.25 - £8.75 We keep the difference in $CPM between price we sell at and price we buy at Price paid for impression is that of next highest bid - average price paid is £0.65 BFP fees not paid when delivering targeted ads on the Ad Exchange We charge publisher a $CPM Fee BFP publisher $CPM Fee
  10. 10. Audience Analytics…
  11. 11. Self-serve VisualDNA profiling 1 Publisher picks a quiz 2 Publisher chooses ads to promote quiz 3 Publisher gets insight into different audience segments visiting sections of their site for free. They pay to access them on a CPM basis
  12. 12. Audience Analytics http://analytics.visualdna.com/
  13. 13. Sign up and choose your quiz
  14. 14. Select your ad to drive traffic to your quiz
  15. 15. Preview your Ads
  16. 16. Discover your audience
  17. 17. Understand their overall preferences
  18. 18. Filter and discover your user preferences
  19. 19. Inference…
  20. 20. We scale our profiles to 100% of a site’s with inference <ul><li>Collect profiles on 1% of users </li></ul>Predict profiles for 100% of users
  21. 21. Our inference engine predicts full profiles and gives content a ‘personality’ Gender: Female: 70% Gender: Male: 30% Age: 18-24 : 25% Age: 25-34 : 40% … Lifestage: Student : 30% Lifestage: Young family: 30% … Group: Auto buyer: 75% Group: European vacationer: 25% … Interests: Environment: 80% … Brand preference: Citroen : 35% Brand Preference: Mercedes : 20% Gender: Female: 60% Gender: Male: 50% Age: 18-24 : 55% Age: 25-34 : 35% … Lifestage: Student : 45% Lifestage: Young family: 5% … Group: Auto buyer: 5% Group: European vacationer: 95% … Interests: Environment: 50% … Brand preference: Citroen : 15% Brand Preference: Mercedes : 50% <ul><li>Profile data is: </li></ul><ul><ul><li>Statistically accurate </li></ul></ul><ul><ul><li>Complete </li></ul></ul><ul><ul><li>Can be targeted at scale </li></ul></ul>Predicted Profile Gender: Female: 90% Gender: Male: 10% Age: 18-24 : 25% Age: 25-34 : 40% … Lifestage: Student : 85% Lifestage: Young family: 10% … Group: Auto buyer: 50% Group: European vacationer: 85% … Interests: Environment: 80% … Brand preference: Citroen : 40% Brand Preference: Mercedes : 50% Visitor Analysis Visitor Analysis 100 tags per page with associated confidence Page 1 Page 2 “ Citroen Launches New Economy Hatchback” “ Visit Berlin this summer”
  22. 22. We tag 100% of users with actionable data and deliver targeted audiences
  23. 23. Audience Brochure…
  24. 24. http://audiences.visualdna.com/visualdna Audience Targeting Interface
  25. 25. 130+ Audience Groups visualized for easy selection
  26. 26. Users can be targeted according to their brand affinity
  27. 27. Dating: ProfileWiz http://www.profilewiz.com
  28. 28. High engagement visual apps that accurately capture brand affinity, purchase intent and psychographic preferences 88% completion rate VisualDNA Apps
  29. 29. iPhone App: YourTube VisualDNA video recommendations
  30. 30. Personality Feedback Entertaining and viral, brings new users to your site Targeted Ads Relevant to the user Increases CTR by up to 320% and interaction rates by over 700% Relevant Content Useful to the user Increases page views by over 240% http://www. latimes . com/news/newsmatch/ Content recommendation: Newsmatch for the LA Times
  31. 31. Personalized content widgets Widgets can be built to any dimension
  32. 32. ‘ Deal of the Day’ recommendation for Groupon Live links broken
  33. 33. Real-time ‘Deal of the Day’ reporting Click here to view demo Linking to Groupon report - is this ok?
  34. 34. Product recommendation: Style quiz for House of Fraser Creating a sense of being understood & an affinity with the Brand
  35. 35. <ul><ul><li>Content recommendation for Sky Movies, TV & Showbiz </li></ul></ul>http://sky. visualdna .com/movies
  36. 36. Acer - a fun trivia quiz for the Winter Olympics http: //acer . visualdna .com/web/
  37. 37. Acer - ‘What phone are you?’ http://mobile. acer .com/en/what-phone-are-you/start/
  38. 38. <ul><ul><li>Mirror News & Mirror Football </li></ul></ul>http://mirrorfootball.visualdna.com/ http://mirror.visualdna.com/
  39. 39. <ul><ul><li>Profiling Ask Jeeves users </li></ul></ul>
  40. 40. Explorra - holiday ideas & inspiration http://www.explorra.com/travel-quiz
  41. 41. Advanced personality test on Oprah.com

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