2. Ursula, You have to learn, be
curious, perform at your best, I
worry about the things you have
can control. You have to to
give! more than you take give!
away from the world.
Yes
mum
Giving more than We take from the World : A Lesson in
Leadership from Xerox Since 1906.
3. Objectives
Company Overview
Evolution of Xerox
Organizational Structure
Management Style
Leadership Style
4. Company Overview
Xerox was founded in 1906 in
Rochester, New York.
Employees: 140,000 in 160 countries
Head Quarters: Norwalk, CT
A Joint Stock Company
CEO: Ursula Burns since 2009
5. Evolution
1906 The Haloid Photographic Company Manufactured photographic paper and
equipments.
1959: Introduced the first automatic plain paper
1958 - 1960 Haloid Xerox
photocopier.
1963:its first desktop plain paper copier.
1969: Laser printer.
1961- 1973 Xerox Corporation 1970: It launched PARC, a research centre for innovation.
1973: Production of Colour printer, mouse, Ethernet and first
portable computer.
1983: Xerox went into financial services and production of
computers but was unsuccessful.
1990s: A revamp in Xerox product line: this included high end
1980s – 2000s Xerox laser printers coupled with scanners that could be connected
to computer networks.
2000: Xerox acquired Textronix, Inc, this made Xerox number
two player in the US for colour laser printers. During this
period the company faced financial problems and laid off
more than 5,200 employees.
6. How do we Give more than we take
from the world?
Lets take a look at Ursula’s time at Xerox
7. The birth of a New Dawn
Creating
Vision
Analysis of External
Opportunities and
Threats
Analysis of Internal
Capabilities and
Areas for
Improvements
9. Ursula Burns
One of the many things I admire about Ursula is her clarity of vision. If you want people to
follow, you need to give them a sense of where you are leading them. Ursula knows where
she wants to lead and she articulates it exceptionally well. That's one of the things that
makes her an “inspirational leader”.
--Kenneth I. Chenault, Chairman and CEO of
American Expres Company, 2010.
