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All About Julio Viskovich

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Here is a look at my background, history, and expertise.

Here is a look at my background, history, and expertise.

Published in: Sales, Business, Education

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  • 1. Julio Viskovich Social Selling Coach # Author & Keynote Speaker # Helping You Drive Sales With Social Media & Video julio@nexlevelsales.com Summary One of the world's premier digital strategy, online video and social selling consultants. I help develop campaigns and strategies to empower human to human customer engagement, improve customer experience, and exponentially grow the lifetime value of each of your customers by turning them into lifelong advocates. I have worked with a number of Fortune 500 brands to develop, implement, and build local, national, and global social selling programs, and social communications strategies. Author of Sellarketing - a tweetable book about social selling. Catch me blogging on Marketo, HootSuite, Social Media Today, Nimble, and B2B Community. Let's work together and partner for success. Contact me today to learn how social selling can empower your sales team to crush their quotas. I can help you find the right approach, tools, and training to help you win in 2014. Welcome to sales 2.0 - let me be your guide. I can help you win through: #Social selling planning, integration and training #Building lifelong customer relationships #Improve your buyer's experience #Create thought leader and trusted advisers with micro-marketing #Injecting social selling into your sales process Recognition: #Forbes - Top 30 Social Selling Influencers in the World #Sales Lead Management Association - 50 Most Influential of 2013 #AA-ISP Top 25 Most Influential Inside Sales Professionals of 2013 #InsideView and Social Selling University - Top 15 Selling Professionals of 2012 # 604-209-3001 @JulioVisko #You can now access my tweetable book Sellarketing here: http://bit.do/SellarketingBook #Currently available for consulting, training, keynote speaking, and as a tech adviser or board member. Experience Enterprise Ambassador at Hootsuite Media Inc. June 2014 - Present (1 month) Page1
  • 2. Advocating and evangelizing HootSuite Enterprise. Adjunct Professor (part-time) at Sauder School of Business at UBC April 2014 - Present (3 months) Happy to work with the brightest minds at Sauder School of Business teaching eMarketing to full-time and part-time MBA students. Happy to inherit such a great class formerly taught by one of my faves, Paul Cubbon. Business Development Manager at SoMedia Networks April 2014 - Present (3 months) As business development manager, I am tasked with developing strategic alliances and long term success for our partnerships. Partnering with companies all over North America to drive ROI and business results through video. Founder & President at NexLevel Sales January 2014 - Present (6 months) NexLevel Sales is the leader in social selling readiness, implementation, and training. As a leading B2B research, advisory, we deliver actionable insights, expert recommendations, and comprehensive training options to accelerate your b2b sales team. 1 recommendation available upon request Published Author, Writer, and Blogger at Amazon January 2013 - Present (1 year 6 months) I have authored and published Sellarketing - A Social Selling Guide for B2B Sales Leaders and Practitioners. You can see this book here: http://bit.do/SellarketingBook I have also edited and contributed to The Infinite Pipeline. This was published in both paperback and digital. You can find this book here: http://bit.do/InfinitePipeline My author profile can be found at amazon.com/author/julioviskovich Adjunct Professor (part-time) at Simon Fraser University November 2012 - Present (1 year 8 months) Part-time digital communications instructor for SFU's Digital Communications Certificate. My classes include social media outreach and advanced social and web analytics. Global Social Media & Social Selling Trainer at HootSuite December 2013 - January 2014 (2 months) Providing people with the mind set, skill set, and tool set to be successful in social communications and digital strategy. Responsible for the design, development, and implementation of social selling and enterprise social media initiatives, digital strategy, and online sales development. This includes social media strategy education, onboarding of our global Go-To-Market team, and social selling education internally and externally to our customers. Page2
  • 3. 9 recommendations available upon request Social Sales Training & Enablement Leader at HootSuite Media Inc. November 2011 - January 2014 (2 years 3 months) Oversee and develop the entire ongoing social media, sales training, onboarding and professional development programs globally. Pioneered and integrated all social selling education initiatives and measurements for the enterprise sales force. Key sales methodologies include Customer Centric selling and Solution Selling. Social media education for internal and external stakeholders through in-person sessions, webinars, and via HootSuite University. Senior Sales & Marketing Trainer (via Mosaic) at Microsoft February 2010 - November 2011 (1 year 10 months) Worked to create 360 degree hardware and software solution offerings and trainings based on customer needs. Led a team of sales training and education specialists to create brand awareness and advocacy by designing and consistent messaging across the entire country, as well as, delivering sales process training to Microsoft Reps nationwide. This included Other tasks included public speaking at events from 5-1000 people. Methodologies used included solution selling and Spin Selling. 1 recommendation available upon request Principal Consultant & Digital Strategist at JulioViskovich.com March 2007 - January 2010 (2 years 11 months) Helping small and medium businesses develop and implement a social media and interactive strategy, build online brand, develop cross-channel campaigns, leverage the right marketing solutions and create professional message content. Key services include assessing each clients' business needs using and then prescribe the perfect – most profitable digital / interactive / mobile / internet business strategy that is custom tailored to generate profits for your business. Marketing and Sales Specialist at Mosaic Sales Solutions 2009 - 2010 (1 year) Responsible for increasing brand awareness, advocacy and ultimately product sales at retail through training of retail sales associates, department managers and store managers on the features and benefits of our client's products and services. This includes delivering formal classroom training, as well as, informal training visits at retail locations. Sales Account Executive at Casa Cubana August 2007 - August 2008 (1 year 1 month) Responsible for: Selling to key strategic accounts in Western Canada. Exceeded quota and cleared targets consecutively during my tenure. Forecasting, prospecting, and achieving assigned quantitative and qualitative sales goals and brand building measures. Using solution and value-based selling methodologies to create added value for buyer/seller. Consistently demonstrating the application of company values in all business interactions. Business Communications Instructor at Thompson Rivers University Page3
  • 4. May 2007 - July 2007 (3 months) Instructor at Thompson Rivers University in Kamloops, BC. Business Communications Professor at Northern College of Applied Arts & Technology September 2005 - January 2007 (1 year 5 months) Faculty responsibilities included teaching 12 credit hour per quarter. In addition, contributed to curriculum development. Teaching methodologies included classroom, distance, and online instruction. Courses included Report Writing Guidelines, Business Communications and Grant Proposal Writing (RFP), Elementary Management & Supervision and Comm. Fundamentals. Skills & Expertise Social Selling Social Business Strategy SaaS Digital Marketing Hootsuite Training Sales Process Social Media Social Media Marketing Digital Strategy Strategic Partnerships Solution Selling Marketing Online Marketing CRM Facebook LinkedIn Social Networking Education Sales Management SEO Google Analytics Inside Sales Mobile Marketing Brand Development Brand Management Lead Generation Digital Media Management Advertising Leadership Web Analytics Integrated Marketing Email Marketing Page4
  • 5. Educational Technology Higher Education B2B Blogging Entrepreneurship Community Management Social Media Strategist SEM Storytelling E-commerce Community Building Campaign Management Business Development Organizations Vancouver Board of Trade Member June 2014 to Present For 127 years, The Vancouver Board of Trade has helped businesses of all sizes to grow and prosper. Membership in The Board of Trade offers an extensive number of resources and services and puts you in touch with thousands of businesses, representing hundreds of thousands of employees across B.C. and the world. Honors and Awards Forbes Top 25 Most Influential Social Sellers of 2014 Forbes April 2014 Top 25 Most Influential Inside Sales Professionals of 2013 AA-ISP | Social Selling April 2013 The Top 25 Most Influential Inside Sales Professionals were announced at the 2013 American Association of Inside Sales Professionals Leadership Summit on April 10 in Chicago. 50 Most Influential Sales Professionals 2013 Sales Lead Management Association | Social Selling November 2013 "These are people who have given their time and expertise in the field of lead management and are now recognized by their peers for outstanding work. They are champions of wealth generation and we thank them for their unselfish efforts." - James W. Obermayer, CEO of the Sales Lead Management Association Page5
  • 6. Projects LinkedIn Influencer Campaign: Career Curveballs April 2014 to Present Members:Julio Viskovich, Jill Konrath, Alex Hisaka, Trish Bertuzzi, Matt Heinz, Jill Rowley, Craig Rosenberg, Neal Schaffer The "Career Curveballs" campaign featured surprising career twists from LinkedIn sales experts and what they learned from their experience. Social Media Strategies Summit Chicago - Speaker and Host April 2014 to Present Members:Julio Viskovich, Sara Snyder, Susan Emerick, Cassandra Clark, Elly Deutch, Carlos Gil, Ramon De Leon, Jeff Gibbard, Corey Padveen Speaker and networking dinner host. Everyone and Anyone interested in learning, from the best, how to harness the power of social media to further your brands reach and impact. Speaker: IBM Inside Sales Digital Week | Topic: Social Selling June 2013 to Present Members:Julio Viskovich, Terence Donohoe, Hugh Leonard IBM is a global leader in social selling and social business enablement. It was a true pleasure to work closely with IBM Software Group by presenting social selling best practices and implementation strategies to IBM Software Group's entire european salesforce during IBM Inside Sales Digital Week #ISDigitalWeek Social Media Strategies Summit Las Vegas - Speaker February 2014 to Present Members:Julio Viskovich, Elly Deutch, Mia Dand, Corey Padveen, Cassandra Clark, Breanna Jacobs, Ramon De Leon, Terry City, Pam Didner, Jeff Gibbard Over 4,000 marketers have attended the Social Media Strategies Summit, and 85% of attendees are manager level or higher. Speakers are handpicked to provide relevant, real-life insights and best practices into building and maintaining powerful social media plan that aligns with your business strategy. Crush Your Quota | Webinar WIth LinkedIn, HootSuite, OneSource March 2013 to Present Members:Julio Viskovich, Craig Elias, Jamie Shanks, Ralf VonSosen, Gerhard Gschwandtner, Colleen Honan Join us as LinkedIn (Ralf VonSosen), HootSuite (Julio Viskovich), OneSource (Colleen Honan), Selling Power (Gerhard Gschwandtner), Trigger Event Selling (Craig Elias) and Sales For Life (Jamie Shanks) join forces to demonstrate how you can leverage LinkedIn, News, and Social Selling to CRUSH YOUR QUOTA. HootSuite University Social Media Strategy Courseware September 2013 to Present Members:Julio Viskovich, Gerard Recio, Bradley Damsgaard Worked with industry leading social media and social business education platform HootSuite University to plan, develop and execute digital strategy courseware. Page6
  • 7. The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success November 2012 to Present Members:Julio Viskovich, Mike Ellsworth, robbie johnson, ken morris The book describes the Infinite Pipeline™ Sales Development Process, which enables B2B sales people to use social media to create online relationships for sales success. Authored by Mike Ellsworth, Robbie Johnson, Ken Morris JD. My contributions to the book came in the form of consulting, editing, and reviewing. Education Newhouse School of Communication @ Syracuse University Advanced Social Media Strategy Certificate, Social Media & Digital Strategy, 2013 - 2013 Grand Canyon University M.B.A, Marketing, 2008 - 2010 Activities and Societies: Delta Mu Delta Nipissing University B.A. (hons), Communications, 2000 - 2005 Certifications HootSuite Professional Social Media Certification HootSuite Media Inc License Social Selling | Digital Strategy | Community Manager December 2011 Advanced Social Media Strategy Certificate Newhouse School of Communication License Digital Strategy | Community Manager 2013 Advanced Google Analytics Google February 2014 Page7
  • 8. Publications Sellarketing - A Tweet-able Book on Social Selling Published by ThinkAHA March 30, 2014 Authors: Julio Viskovich Sellarketing highlights the necessary convergence of sales and marketing skills every modern salesperson needs to be successful. This book provides insights on how you can market yourself and your product using the techniques of social selling through content marketing. It teaches how you can embark on successful social selling by striking a balance between sales and marketing. It will help you hone your skills in executing effective micromarketing campaigns. Since buyers trust people and not brands, it is increasingly important for B2B salespeople to build thought leadership and drive customer acquisition through trusted advice and timely content. Get Sellarketing today! Copyright (c) 2014 Julio Viskovich, All rights reserved. Published by THiNKaha(r), 20660 Stevens Creek Blvd., Suite 210, Cupertino, CA 95014 Practitioner's Guide To Social Selling Social Media Today | Social Selling January 5, 2013 Authors: Julio Viskovich Complex sales involve a number of different people. You will find multiple decision makers, buyers, each having a completely different role and need than the next one. As a sales professional, it is up to you to work within the ranges of expertise and knowledge to present your solution in a compelling manner. Using HootSuite for Social Selling HootSuite | Social Selling March 5, 2013 Authors: Julio Viskovich, Matt Foulger A tactical guide for implementing social media in to your sales process using HootSuite. The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond Marketo | Marketing Strategy May 16, 2013 Authors: Julio Viskovich Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time. Ideas must be developed in minutes rather than days or weeks. And messaging centers around real-time feedback from customers or around current events that happen. The benefit of this type of marketing, is that you can capitalize on trending topics that your followers can relate to. How Twitter Can Help Your Sales Team Social Media Today | Social Selling December 15, 2012 Authors: Julio Viskovich A 2012 study by the Aberdeen Group found that 79% of sales reps that incorporated social media into their sales process achieved their quota over the last year compared to 43% of the industry average. How could this be? It’s because the traditional sales process is a few touch points with long periods of darkness. Social Page8
  • 9. media, and particularly Twitter, help transform the sales process into something more engaging and interactive. How LinkedIn Can Help Your Sales Team Social Media Today | Social Selling December 17, 2012 Authors: Julio Viskovich There are a number of things we could focus on when using LinkedIn for sales like using advanced search functions, but today I want to focus on using LinkedIn to deepen your network and establish important connections that will pay-off for your sales team today and down the line. What Is Social Selling and How Does It Increase Sales? Social Media Today | Social Selling December 12, 2012 Authors: Julio Viskovich Social selling is a new way to approach a sales process that allows you to stay relevant with your prospect when you would normally go dark during off periods of non-communication. Social selling allows you to stay connected with your prospects and build a relationship with them that goes beyond a vendor toward a trusted advisor. Courses Independent Coursework BASHO Solution Selling Advanced Social Media & Digital Strategy Languages English (Native or bilingual proficiency) French (Professional working proficiency) Volunteer Experience Mentor at Big Brothers Big Sisters of Canada September 2001 - March 2003 (1 year 7 months) Rewarding to help children lacking role models and play a part on their development. Page9
  • 10. Honors and Awards Delta Mu Delta Kappa Delta Pi Dean's List Interests social selling, digital marketing, community management, digital strategy, social media, finding ROI, training, new technology, real time marketing, social media, entrepreneurship, micromarketing Page10
  • 11. Julio Viskovich Social Selling Coach # Author & Keynote Speaker # Helping You Drive Sales With Social Media & Video julio@nexlevelsales.com 11 people have recommended Julio "I have had the pleasure of including Julio as a speaker at GSMI's Social Media Strategies Summit. Julio is great to work with - he is responsive, organized, extremely flexible, and a true thought leader in his industry. He always puts together excellent presentations and consistently receives great reviews on his talks from summit attendees. Looking forward to having Julio speak at many more summits." — Breanna Jacobs, Director, Conference Production, Global Strategic Management Institute, was with another company when working with Julio at NexLevel Sales "Julio is one of a very small handful of social selling experts that I've come to depend on for insight, wisdom - and new tricks. Just read anything Julio has written about how to leverage social media to build customer relationships, and you'll immediately recognize someone who clearly practices what he preaches. He's a really nice guy, to boot." — Vernon Niven, CEO and Founder, NeedTagger, Inc., was with another company when working with Julio at HootSuite "After completing Julio's "Ctrain" demonstraion program I felt immediately rewarded. From the onset of our 3 week training journey Julio expressed his passion and need for us to step up our game and deliver truly Customer-Centric demonstrations of our product. I learned so much about my presentation style's strengths and opportunities and why we need to be executing what really matters. I consider this a huge win so early in my sales career and look forward to taking what I have learned forward and blowing away my/our competition. If I had to sum Julio up in one word, it's Passionate!" — Jamie Kerr, Corporate Account Executive, HootSuite, worked directly with Julio at HootSuite "Julio is the king of social selling --- utilizing social media to drive sales. Besides being an expert and a thought leader in this space, Julio has an amazing capacity to train and coach sales professionals. The end result? A finely tuned sales force utilizing social selling to crush their numbers. Having been trained by Julio as well as working with him on social selling engagements, I would recommend him to any organization looking to take their sales team to the next level." — Oren Friedman, Manager, Enterprise Partnerships (Strategic Accounts), HootSuite, worked directly with Julio at HootSuite Page11
  • 12. "Julio is an excellent trainer who made it easy to get started with HootSuite and jump into the world of social media. He is very knowledgeable on the state of social media and has great vision and insight into the future of social for business.He brings a very positive energy and is awesome to work with!" — Jake O'Brien, Enterprise Sales Intern, HootSuite, reported to Julio at HootSuite "I worked with Julio on the #QuotaCrusher webinar - one of the world's largest Social Selling webinars. Julio's insight & contribution to the sales community has been amazing. He's a true influencer to socially savvy sales leaders." — Jamie Shanks, Managing Partner, Sales for Life, was with another company when working with Julio at HootSuite "Julio did a webinar for my clients on how to leverage Hootsuite for social selling. He delivered a crisp, outcome-oriented demonstration of how HS helps sellers Find & Connect with Prospects, Discover Content, and Measure Results. He knows his stuff and really lives up to his title "Social Selling Sensei"" — Kurt Shaver, Founder, The Sales Foundry, was with another company when working with Julio at HootSuite "Julio is the backbone to why HootSuite carries such high standards in training and development. As an intern at HootSuite, he became a resource, a support system and a role model. I value his teachings and I respect him as an educator. His positive attitude and work ethic is admirable, and I am lucky to have worked beside him." — Antoine Guntalilib, Sales Intern, HootSuite, worked indirectly for Julio at HootSuite "Julio is an incredibly passionate, intelligent, resourceful and most patient sales trainer I have ever had the pleasure of working with. He has an amazing ability to present data in the most dynamic way, allowing you to learn, grow, and understand any topic. Simply Brilliant!" — Ramen Puni, Enterprise Account Executive, HootSuite, worked indirectly for Julio at HootSuite "Julio represents the next wave of social media evangelists and trainers. He has solid theory and conceptual points. Add to that great soft skills plus a hands on approach to teaching and you will get a trainer that is among the best. Commitment with results and continuous learning are inherent to his personality. I highly recommend Julio for any organization aiming to create, organize and share knowledge related to the Social Web!" — Luciano Monteiro de Miranda, Enterprise Account Executive, HootSuite, worked with Julio at HootSuite Media Inc "As far as social media marketing goes, Julio’s your man! He has the keen ability to develop a vision as well as a viable strategy to achieve this vision. Through the use of social media strategies, Julio helped define my brand and business online. His strategies reduced my advertising costs and drastically increased online Page12
  • 13. revenue." — Brandon Gorman, was Julio's client Contact Julio on LinkedIn Page13