Why Go Online?Internet as One of Lifes FundamentalResourcesOnline Media is a Powerful tool for Building your Brand Connecting to Consumers Acquiring New Customers 24/7/365 Update Information Quickly Improve Communication
What Consumers Do OnlineInternet users report performing a wide variety of activities when theyare online. In some cases, these online activities replace the tasks theyused to do offline. This is what your potential customers are doing online. Are you reaching them?
Consumers Socialize OnlineSocial networking is one of the most popular activities online. For some consumers, postingupdates to their social media profiles has become part of their daily routines. People are engaging on social media.
What is Social Media?“ Social media is the utilization of online tools to help people share ideas, interesting content, thoughts, opinions, photos, videos, reviews, purchases, experiences ”
Traditional v. Social Media MarketingTraditional Marketing New MarketingExpensive (Money) Relatively Cheap (Free in most cases)Not easily Tracked MeasureableShort Lived Campaigns Relationships are builtCasting a Wide Net More focused on your target marketMore lag time between Better Conversionsconversions 1. Significant expansion of traditional media channels with greatly reduced reach. 2. Increased $$ to reach same % of market with same # of impressions. 3. Decreased # of potential audiences(youth, women, executives) accessible via traditional media. So you need a Digital Marketing Strategy
Social Media Categories Social media is never referred or limited to Facebook only. We can classify social media in to at least six different categories:• 1. Collaborative Projects. (Wikipedia)• 2. Blogs And Micro blogs. (Twitter)• 3. Content Communities. (Youtube,Vimeo,Metacafe)• 4. Social Networking Sites. (Facebook, Twitter, Linkedin)• 5. Virtual Game Worlds. (World Of Warcraft)• 6. Virtual Social Worlds. (Second Life)
Social Media Impacts Your Business• Social networks are the #1 activity on the internet.• 93% of social media users believe a brand should have a presence on networks.• 85% of social media users believe a brand should not just post information, but should interact with customers.• 76% of consumers use a combination of search and Social Media as their first step (research) before making a purchase.• 70% of consumers consult reviews or ratings before purchasing.• 50% of blog readers say they find blogs useful for purchase information.• 58% consider “a person like me” the most trusted source about a company.• 49% made a purchase decision based on a recommendation from a Social Media site. Social aggregation is becoming the preferred method of learning about products and companies. 8
How Can Social Media Help You?• Expand and extend marketing campaigns• Improve customer service• Protect your brand and image• Solicit feedback from network & public• Build relationships with employees, influencers, clients & prospects• Grow your network and sphere of influence• Establish yourself as an expert• Generate more sales! 9
Internet Advertising is increasing in India?? The country currently has about 100 million Internet users, and the number will increase to 300 million by 2014. The online advertising market in India is only worth $200 million of the $80 billion global market. Google Search is used by 65 million , YouTube by 23 million, Google+ by 3 million Indian internet users.