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Social media 2011

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Transcript

  • 1. Visit Wales – Social Media
    Craig Goodwin
    Bill Bone
  • 2. Owned Media Earned Media Bought Media
    .co.uk
    .com (USA / Canada)
    .fr.de .nl .es
    Mountain Bike
    Walking
    Golf
    Fishing
  • 3. Amy
    Cromwell
    Craig Goodwin
    Bryn Halliwell
    Ceri
    Thomas
    Amir Ramzan
    Visit Wales – Digital Marketing Team
    Chris Au
    Content Integration Team
    - Content development
    - Maintenance and Support
    - Campaign Integration
    - Social Media
    - Blogging
    - E-mails
    Search Engine
    Marketing Team
    - Paid Search
    - Search Engine Opt
    - Social Outreach
    - Online PR
    Craig Goodwin
    Dale Cooper
    Jon & Beth
    Bill Bone
    Web Analyst
    Web System & Database Manager
    - Content management system
    - Hosting Platform,
    - NTOP Database
    - Web Analytics & Reporting
  • 4. Social Media Content Plan:
    Timely, Relevant Information direct to the viewer
  • 5. 60,000
    Facebook fans in May
    A coordinated and planned approach to content
    120,000
    Facebook fans in Sept
    Energise 2.0 Hamill and Stevenson (2010)
  • 6. Facebook
    • Currently 137,028 Page ‘Likes’
    • 7. Target Market Coverage
    • 8. KPI promotion
    • 9. News and Update
    • 10. Links to internal and external resources
    http://www.facebook.com/visitwales
  • 11. Facebook cont.
  • 12. Blog
    • News and Events
    • 13. Search Engine Opt
    • 14. Industry engagement (Guest Bloggers)
    • 15. Social Outreach
    • 16. Online PR
    St Dwynwen’s Day
    • 2,415 downloads (internationally)
    Ruth Jones “That was great - she was even from Anglesey, the part of Wales my ancestors were from!”
    Larry Cunningham “I've downloaded and printed it, and sent it off to my favorite person who claims Welsh ancestry. :-)”
    http://blog.visitwales.co.uk
  • 17. Twitter @visitwales
    • 5,941 Followers
    • 18. Short communications
    • 19. Cross channel promotion
    • 20. Real time conversation
    http://www.twitter.com/visitwales
  • 21. Flickr
    • 1,166 photos
    • 22. 4,238 views
    • 23. Resource for Tourism providers(Creative Commons)
    http://www.flickr.com/visitwales
    YouTube
    • Total video views: 55,239
    • 24. Search Engine Opt
    • 25. Social Outreach
    • 26. Online PR
    http://www.youtube.com/visitwales
  • 27. St David’s Day
    Blog
    Facebook
    • Pan Wales content
    • 28. WAG wide updates
    • 29. Multi channel communications
    • 30. All produced internally (£0 budget)
    Website
    Twitter
  • 31. Visit Wales – Social Media
    Craig Goodwin
    Bill Bone