Visit Wales – Social Media<br />Craig Goodwin<br />Bill Bone<br />
Owned Media			Earned Media			Bought Media<br />.co.uk<br />.com (USA / Canada)<br />.fr.de .nl .es<br />Mountain Bike<br /...
Amy <br />Cromwell<br />Craig Goodwin<br />Bryn Halliwell<br />Ceri<br />Thomas<br />Amir Ramzan<br />Visit Wales – Digita...
Social Media Content Plan:<br />Timely, Relevant Information direct to the viewer<br />
60,000<br />Facebook fans in May<br />A coordinated and planned approach to content <br />120,000<br />Facebook fans in Se...
Facebook<br /><ul><li>Currently 137,028 Page ‘Likes’
Target Market Coverage
KPI promotion
News and Update
Links to internal and external resources </li></ul>http://www.facebook.com/visitwales<br />
Facebook cont.<br />
Blog<br /><ul><li>News and Events
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Social media 2011

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Social media 2011

  1. 1. Visit Wales – Social Media<br />Craig Goodwin<br />Bill Bone<br />
  2. 2. Owned Media Earned Media Bought Media<br />.co.uk<br />.com (USA / Canada)<br />.fr.de .nl .es<br />Mountain Bike<br />Walking<br />Golf<br />Fishing<br />
  3. 3. Amy <br />Cromwell<br />Craig Goodwin<br />Bryn Halliwell<br />Ceri<br />Thomas<br />Amir Ramzan<br />Visit Wales – Digital Marketing Team<br />Chris Au<br />Content Integration Team<br /> - Content development<br /> - Maintenance and Support<br /> - Campaign Integration<br /> - Social Media<br /> - Blogging<br /> - E-mails<br />Search Engine <br />Marketing Team<br /> - Paid Search<br /> - Search Engine Opt<br /> - Social Outreach<br /> - Online PR<br />Craig Goodwin<br />Dale Cooper<br />Jon & Beth<br />Bill Bone<br />Web Analyst<br />Web System & Database Manager<br /> - Content management system<br /> - Hosting Platform, <br /> - NTOP Database<br /> - Web Analytics & Reporting<br />
  4. 4. Social Media Content Plan:<br />Timely, Relevant Information direct to the viewer<br />
  5. 5. 60,000<br />Facebook fans in May<br />A coordinated and planned approach to content <br />120,000<br />Facebook fans in Sept<br />Energise 2.0 Hamill and Stevenson (2010)<br />
  6. 6. Facebook<br /><ul><li>Currently 137,028 Page ‘Likes’
  7. 7. Target Market Coverage
  8. 8. KPI promotion
  9. 9. News and Update
  10. 10. Links to internal and external resources </li></ul>http://www.facebook.com/visitwales<br />
  11. 11. Facebook cont.<br />
  12. 12. Blog<br /><ul><li>News and Events
  13. 13. Search Engine Opt
  14. 14. Industry engagement (Guest Bloggers)
  15. 15. Social Outreach
  16. 16. Online PR</li></ul>St Dwynwen’s Day<br /><ul><li>2,415 downloads (internationally)</li></ul>Ruth Jones “That was great - she was even from Anglesey, the part of Wales my ancestors were from!”<br />Larry Cunningham “I've downloaded and printed it, and sent it off to my favorite person who claims Welsh ancestry. :-)”<br />http://blog.visitwales.co.uk<br />
  17. 17. Twitter @visitwales<br /><ul><li>5,941 Followers
  18. 18. Short communications
  19. 19. Cross channel promotion
  20. 20. Real time conversation</li></ul>http://www.twitter.com/visitwales<br />
  21. 21. Flickr<br /><ul><li>1,166 photos
  22. 22. 4,238 views
  23. 23. Resource for Tourism providers(Creative Commons) </li></ul>http://www.flickr.com/visitwales<br />YouTube<br /><ul><li>Total video views: 55,239
  24. 24. Search Engine Opt
  25. 25. Social Outreach
  26. 26. Online PR</li></ul>http://www.youtube.com/visitwales<br />
  27. 27. St David’s Day<br />Blog<br />Facebook<br /><ul><li>Pan Wales content
  28. 28. WAG wide updates
  29. 29. Multi channel communications
  30. 30. All produced internally (£0 budget)</li></ul>Website<br />Twitter<br />
  31. 31. Visit Wales – Social Media<br />Craig Goodwin<br />Bill Bone<br />

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