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Social media 2011
Social media 2011
Social media 2011
Social media 2011
Social media 2011
Social media 2011
Social media 2011
Social media 2011
Social media 2011
Social media 2011
Social media 2011
Social media 2011
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Social media 2011

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Transcript

  • 1. Visit Wales – Social Media<br />Craig Goodwin<br />Bill Bone<br />
  • 2. Owned Media Earned Media Bought Media<br />.co.uk<br />.com (USA / Canada)<br />.fr.de .nl .es<br />Mountain Bike<br />Walking<br />Golf<br />Fishing<br />
  • 3. Amy <br />Cromwell<br />Craig Goodwin<br />Bryn Halliwell<br />Ceri<br />Thomas<br />Amir Ramzan<br />Visit Wales – Digital Marketing Team<br />Chris Au<br />Content Integration Team<br /> - Content development<br /> - Maintenance and Support<br /> - Campaign Integration<br /> - Social Media<br /> - Blogging<br /> - E-mails<br />Search Engine <br />Marketing Team<br /> - Paid Search<br /> - Search Engine Opt<br /> - Social Outreach<br /> - Online PR<br />Craig Goodwin<br />Dale Cooper<br />Jon & Beth<br />Bill Bone<br />Web Analyst<br />Web System & Database Manager<br /> - Content management system<br /> - Hosting Platform, <br /> - NTOP Database<br /> - Web Analytics & Reporting<br />
  • 4. Social Media Content Plan:<br />Timely, Relevant Information direct to the viewer<br />
  • 5. 60,000<br />Facebook fans in May<br />A coordinated and planned approach to content <br />120,000<br />Facebook fans in Sept<br />Energise 2.0 Hamill and Stevenson (2010)<br />
  • 6. Facebook<br /><ul><li>Currently 137,028 Page ‘Likes’
  • 7. Target Market Coverage
  • 8. KPI promotion
  • 9. News and Update
  • 10. Links to internal and external resources </li></ul>http://www.facebook.com/visitwales<br />
  • 11. Facebook cont.<br />
  • 12. Blog<br /><ul><li>News and Events
  • 13. Search Engine Opt
  • 14. Industry engagement (Guest Bloggers)
  • 15. Social Outreach
  • 16. Online PR</li></ul>St Dwynwen’s Day<br /><ul><li>2,415 downloads (internationally)</li></ul>Ruth Jones “That was great - she was even from Anglesey, the part of Wales my ancestors were from!”<br />Larry Cunningham “I've downloaded and printed it, and sent it off to my favorite person who claims Welsh ancestry. :-)”<br />http://blog.visitwales.co.uk<br />
  • 17. Twitter @visitwales<br /><ul><li>5,941 Followers
  • 18. Short communications
  • 19. Cross channel promotion
  • 20. Real time conversation</li></ul>http://www.twitter.com/visitwales<br />
  • 21. Flickr<br /><ul><li>1,166 photos
  • 22. 4,238 views
  • 23. Resource for Tourism providers(Creative Commons) </li></ul>http://www.flickr.com/visitwales<br />YouTube<br /><ul><li>Total video views: 55,239
  • 24. Search Engine Opt
  • 25. Social Outreach
  • 26. Online PR</li></ul>http://www.youtube.com/visitwales<br />
  • 27. St David’s Day<br />Blog<br />Facebook<br /><ul><li>Pan Wales content
  • 28. WAG wide updates
  • 29. Multi channel communications
  • 30. All produced internally (£0 budget)</li></ul>Website<br />Twitter<br />
  • 31. Visit Wales – Social Media<br />Craig Goodwin<br />Bill Bone<br />

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