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Social media 2011

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    Social media 2011 Social media 2011 Presentation Transcript

    • Visit Wales – Social Media
      Craig Goodwin
      Bill Bone
    • Owned Media Earned Media Bought Media
      .co.uk
      .com (USA / Canada)
      .fr.de .nl .es
      Mountain Bike
      Walking
      Golf
      Fishing
    • Amy
      Cromwell
      Craig Goodwin
      Bryn Halliwell
      Ceri
      Thomas
      Amir Ramzan
      Visit Wales – Digital Marketing Team
      Chris Au
      Content Integration Team
      - Content development
      - Maintenance and Support
      - Campaign Integration
      - Social Media
      - Blogging
      - E-mails
      Search Engine
      Marketing Team
      - Paid Search
      - Search Engine Opt
      - Social Outreach
      - Online PR
      Craig Goodwin
      Dale Cooper
      Jon & Beth
      Bill Bone
      Web Analyst
      Web System & Database Manager
      - Content management system
      - Hosting Platform,
      - NTOP Database
      - Web Analytics & Reporting
    • Social Media Content Plan:
      Timely, Relevant Information direct to the viewer
    • 60,000
      Facebook fans in May
      A coordinated and planned approach to content
      120,000
      Facebook fans in Sept
      Energise 2.0 Hamill and Stevenson (2010)
    • Facebook
      • Currently 137,028 Page ‘Likes’
      • Target Market Coverage
      • KPI promotion
      • News and Update
      • Links to internal and external resources
      http://www.facebook.com/visitwales
    • Facebook cont.
    • Blog
      • News and Events
      • Search Engine Opt
      • Industry engagement (Guest Bloggers)
      • Social Outreach
      • Online PR
      St Dwynwen’s Day
      • 2,415 downloads (internationally)
      Ruth Jones “That was great - she was even from Anglesey, the part of Wales my ancestors were from!”
      Larry Cunningham “I've downloaded and printed it, and sent it off to my favorite person who claims Welsh ancestry. :-)”
      http://blog.visitwales.co.uk
    • Twitter @visitwales
      • 5,941 Followers
      • Short communications
      • Cross channel promotion
      • Real time conversation
      http://www.twitter.com/visitwales
    • Flickr
      • 1,166 photos
      • 4,238 views
      • Resource for Tourism providers(Creative Commons)
      http://www.flickr.com/visitwales
      YouTube
      • Total video views: 55,239
      • Search Engine Opt
      • Social Outreach
      • Online PR
      http://www.youtube.com/visitwales
    • St David’s Day
      Blog
      Facebook
      • Pan Wales content
      • WAG wide updates
      • Multi channel communications
      • All produced internally (£0 budget)
      Website
      Twitter
    • Visit Wales – Social Media
      Craig Goodwin
      Bill Bone