Crm kristiansand 12.01.13
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Presentasjon Bergen Filharmoniske orkester CRM seminar 12.1.12 i Kristiansand

Presentasjon Bergen Filharmoniske orkester CRM seminar 12.1.12 i Kristiansand

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Crm kristiansand 12.01.13 Presentation Transcript

  • 1. HISTORY / FACTS1765: Orchestra established1880: Edvard Grieg conductor1919: Professional orchestra1995: National orchestra2015: 250 year anniversary 100 musicians 16 administrators Annual budget: NOK 130 million
  • 2. FACTS / FIGURES• Concerts: 90 – 120 per year• Audience: 80 000 – 115 000 per year (250 000 inhabitants in Bergen + 100 000 within one hour drive from the city)• International tours: 1 – 2 per year• CDs: 5-7 per year (international labels)
  • 3. PUBLIKUMSUTVIKLING Non attender Occasional attender Frequent attender SubscriberFrekvens -1 1 2-3 4-6 AbonnentRepertoir (oppsøker konsert sjeldnere (oppsøker konsert ca 1 (oppsøker konsert 2-3 (oppsøker konsert 4 - 6 (inntil 26 konserter pr. år) enn 1 gang pr. år) gang pr. år) ganger pr. år) ganger pr. år)A SamtidsmusikkB Bruckner, Mahler,SjostakovitsjC Mozart,BeethovenD FamiliekonserterE BT Ønskekonsert,musikaler, svisker
  • 4. SUBSCRIBERSSince 2007:• Doubled the income from subscribers• From 19 000 seats to 25 000 per season
  • 5. WHY SUBSCRIPTIONS?• Basic audience – easier to plan season• Audience also on “difficult” concerts• Predictability of income• Time saved for other tasks• Experience good vs. search good• Lifestyle
  • 6. SUBSCRIPTION SERIES 1 26 concerts per season (Gold) to 4 (Family)
  • 7. DATABASE / CRM
  • 8. MARKETING• Next season presented in March, through a subscriber exlusive preview (first in 2007)• Subscribers are encouraged to invite as many of their non-subscribing friends as they like• for preview and free concert
  • 9. WORD OF MOUTH• Recommended by a friend: 57 %• Recommended by a family member: 23 %• Recommended by a colleague: 22 %
  • 10. SALES• From preview in March to season start in September• Early response is honoured with CD, signed by Principal Conductor Andrew Litton• We never stop selling, just adapt prices along the season