Your SlideShare is downloading. ×
0
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Hospitality Round Table 2009
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Hospitality Round Table 2009

443

Published on

The Hospitality Roundtable (HRT) serves as a united voice for the hospitality and tourism industry to facilitate the promotion, coordination, and development of tourism in the Pensacola Bay Area. …

The Hospitality Roundtable (HRT) serves as a united voice for the hospitality and tourism industry to facilitate the promotion, coordination, and development of tourism in the Pensacola Bay Area. Monthly luncheons are held the third Tuesday of each month at various locations. Topics of discussion include upcoming community events, attracting more meetings and conventions, and tourism marketing and advertising strategies.

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
443
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Working with your CVB Pensacola Bay Area Convention & Visitors Bureau Hospitality Round Table Luncheon October 20, 2009
  • 2. Get Your Share of These Numbers: <ul><li>3.75 million visitors each year </li></ul><ul><li>50,000 visitors receive our e-newsletter </li></ul><ul><li>50,000 unique visitors to the Web site each month </li></ul><ul><li>62,845 visitors to the VIC </li></ul><ul><li>308 conventions/groups with 25,764 room nights </li></ul><ul><li>1,400 media placements in 815 media outlets </li></ul><ul><li>Dozens of ways to participate in co-op advertising </li></ul>
  • 3. HRT Services <ul><li>Last fiscal year, $3,700 went toward visitor comfort at the Visitor Information Center </li></ul><ul><li>HRT raised $1,000 for the Gulf Coast Kids House </li></ul><ul><li>HRT now has a $10,000 endowment fund for PJC to assist students in the hospitality field </li></ul><ul><li>  </li></ul><ul><li>                        </li></ul>Larry Orvis, Visitor Information Center Manager
  • 4. Visitor Information Center Services <ul><li>Last year, 62,845 visitors came to the VIC </li></ul><ul><li>1,200 phone calls per month </li></ul><ul><li>137,000 requests for information </li></ul><ul><li>48% first time visitors to Pensacola </li></ul><ul><li>11% first time visitors to Florida </li></ul><ul><li>Closed only Thanksgiving, Christmas Eve, Christmas Day and New Years Day. </li></ul><ul><li>  </li></ul><ul><li>                        </li></ul>Larry Orvis, Visitor Information Center Manager
  • 5. CVB Services for Groups We provide services for weddings, family reunions, leisure groups, military reunions, sports organizations, conventions, corporate meetings Pre-trip planning Familiarization (FAM) tours Promotional materials Slides and videos Registration assistance Welcome gifts Sporting event organization Liaison with public officials Publicity Barbara Williams, Administrator/Wedding and Reunion Sales
  • 6. <ul><li>142 weddings and reunions totaling 9,860 room nights. </li></ul><ul><li>Communicate with brides through advertising, personal phone calls, e-mails, and a wedding guide </li></ul><ul><li>Partner Action: </li></ul><ul><li>Provide wedding and honeymoon packages </li></ul><ul><li>Share wedding and event photos </li></ul>Weddings/Family and Class Reunions Barbara Williams, Administrator/Wedding and Reunion Sales
  • 7. Military Reunions <ul><li>  </li></ul><ul><li>Worked directly with 28 military reunions – 18 of them becoming definite bookings for our area </li></ul><ul><li>The Pensacola Bay Area is a popular destination for Navy and Marine Corps reunions </li></ul><ul><li>Group sizes range from 30 to 130 with average stay around four days </li></ul><ul><li>                        </li></ul>Larry Orvis, Visitor Information Center Manager
  • 8. Group Travel <ul><li>Importance of Group Business </li></ul><ul><li>$2.8 million economic impact </li></ul><ul><li>1 motorcoach brings $8,000 per day </li></ul><ul><li>Group Travel Trends </li></ul><ul><li>Voluntourism </li></ul><ul><li>Girlfriend Getaways </li></ul><ul><li>Green-themed travel experiences </li></ul><ul><li>Adult and youth educational travel </li></ul><ul><li>Adventure travel </li></ul><ul><li>60% of Canadian travel is to the United States </li></ul>Lori Coppels, Group Sales Manager
  • 9. Group Travel <ul><li>Selling our destination </li></ul><ul><li>Upcoming trade shows </li></ul><ul><li>Pensacola wows Florida Motorcoach Association </li></ul><ul><li>Partner Action: </li></ul><ul><li>Group packages with lodging, restaurants and attractions </li></ul><ul><li>Example: Comfort Inn and Farmers Opry </li></ul>Lori Coppels, Group Sales Manager
  • 10. Meetings and Conventions Roberta Ramsey, Convention and Corporate Sales Manager
  • 11. Meetings and Conventions <ul><li>Roberta’s Video </li></ul><ul><li>Since October of last year, traveled 75 days to meet with 500 meeting planners </li></ul><ul><li>Booked 69 meetings/sporting events. </li></ul><ul><ul><li>Room nights: 17,000 </li></ul></ul><ul><li>Partner Action: </li></ul><ul><li>Accompany Roberta on tradeshows </li></ul><ul><li>http:// www.VisitPensacola.com /meeting-planners/ </li></ul>Roberta Ramsey, Convention and Corporate Sales Manager, rramsey@VisitPensacola.com
  • 12. Getting Media Exposure <ul><li>Last year the CVB… </li></ul><ul><li>Distributed 40 news releases </li></ul><ul><li>Posted 58 blogs </li></ul><ul><li>Generated more than 1,400 media placements </li></ul><ul><li>Hosted 29 journalists </li></ul><ul><li>Attended a media blitz in Birmingham, Atlanta, </li></ul><ul><li>New Orleans and Baton Rouge </li></ul>Laura Lee, Communications Manager
  • 13. Getting Media Exposure <ul><li>Partner Action: </li></ul><ul><li>Send your packages, news, and unique story ideas </li></ul><ul><li>Host writers on fam tours </li></ul>Laura Lee, Communications Manager
  • 14. Graphic Design <ul><li>Ensure a strong brand for the CVB </li></ul><ul><li>Importance of a strong brand and a recognizable image </li></ul><ul><li>Partner Action: </li></ul><ul><li>Send high-resolution photos and 300 dpi logos </li></ul>Maite George, Graphic Designer
  • 15. E-Marketing <ul><li>According to Google Analytics, more than 72% of our Web traffic came from searches (2008/09) </li></ul><ul><li>We’ve seen an increase in referring visits with our social media efforts </li></ul><ul><li>Coupons and events are in the top 10 most viewed sections of the site. (more than 3 million page views) </li></ul>Mike Bersabal, Internet Marketing
  • 16. E-Marketing <ul><li>Partner Action: </li></ul><ul><li>Post coupons and events to increase exposure </li></ul><ul><li>Share events that visitors would like to attend </li></ul>Mike Bersabal, Internet Marketing
  • 17. Advertising Ed Schroeder, Vice President Tourism <ul><ul><li>Our media plan utilizes key magazines, newspapers, outdoor and the Internet that primarily target major drive markets in the Southeast U.S. and selected air markets </li></ul></ul><ul><ul><li>Ads target individual travelers as well as niche groups, divers, meeting planners, and brides </li></ul></ul><ul><ul><li>This past year, we advertised more heavily in New Orleans, Baton Rouge, Birmingham and Nashville </li></ul></ul><ul><ul><li>Partner Action: </li></ul></ul><ul><ul><li>Look for Co-Ops to share costs while getting your message into key markets </li></ul></ul>
  • 18. CVB Contacts Ed Schroeder [email_address] Mike Bersabal [email_address] Lori Coppels [email_address] Maite George [email_address] Laura Lee [email_address] Larry Orvis [email_address] Roberta Ramsey [email_address] Barbara Williams [email_address] Call us anytime at 434-1234.

×