Ljubljana Tourism company profile


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The public institute Ljubljana Tourism is a tourist organization under the auspices of the City of Ljubljana. In collaboration with tourism providers it encourages the development of and promotes tourism in Ljubljana and the Central Slovenia region.

Ljubljana Tourism runs the city's Tourist Information Centres and the Ljubljana Convention Bureau.

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Ljubljana Tourism company profile

  1. 1. Ljubljana Tourism Company Profile Ljubljana Tourism (public service enterprise) Founded by: Municipality of Ljubljana Established: 2 April 2001 Registration number:1622935 VAT number: SI85321389 Bank account: IBAN: SI56012616030365162, BIC/SWIFT code: BSLJSI2X Banka Slovenije, Slovenska cesta 35, Ljubljana. Last updated: January 2016
  2. 2. MAIN OBJECTIVES Ljubljana Tourism • image building of Ljubljana’s identity as a Central European capital and an attractive tourist destination. • development of a highly structured tourist offer bearing a positive impact on the quality of life of the local residents and being attractive to foreign visitors as well. • establishment of conditions providing the possibility to generate a stable income to suppliers of tourism and tourism- related services. • integration of all services /products /activities, directly and indirectly related to tourism, into the development and promotion of the local tourist offer.
  3. 3. FIELDS OF ACTIVITY Ljubljana Tourism • Event activities • Convention Bureau • Marketing and sales promotion • Public Relations • Promotional material production • Tourism service quality development and control • Inbound Tourism • Information and agency services • Tourism portal
  4. 4. EVENT ACTIVITIES KEY TASKS • developing and implementing the policy related to events held in public areas of the Municipality of Ljubljana • establishing and maintaining relations with Ljubljana's event providers • planning and organizing of events in Ljubljana • collaborating with tourism societies operating in Ljubljana • developing and organizing of public tenders for tourist events co-funded by the Municipality of Ljubljana CONTACT: Mojca Blatnik, Manager of the Event Department Tel.: +386 (0)1 306 45 91, el-mail: mojca.blatnik@visitljubljana.si
  5. 5. CONVENTION BUREAU KEY TASKS • marketing and promoting of Ljubljana as a business travel destination covering association meetings, corporate events, incentives and exhibitions (participating in the meetings industry trade shows and workshops, communicating with specialised media, etc.) • co-ordinating of the key local suppliers in the meetings industry segment • collecting and disseminating of information on the business tourism supply and demand (information, RfP, etc.) • supporting of bids for international congresses • co-ordinating and co-organizing of site inspections and familiarisation trips • collaborating with national and international associations and the Slovenian Tourist Board in the field of the meetings industry promotion & marketing CONTACT: Tatjana Radovič, Congress Manager Tel.: +386 (0)1 306 45 84, e-mail: tatjana.radovic@visitljubljana.si
  6. 6. MARKETING AND SALES PROMOTION KEY TASKS • sales promotion of Ljubljana’s tourism offering • collaboration with tour operators, travel agencies, and national, foreign and international associations, organizations and institutions • planning and organizing of related study tours • co-ordinating and organizing of Ljubljana’s participation in travel trade shows, fairs and other presentations • planning and distributing of the Ljubljana Tourism’s materials to all the bodies who can contribute to the promotion of the city in Slovenia and abroad CONTACT: Verica Leskovar, Maganer of the Promotion and Marketing Department Tel.: +386 (0)1 306 45 89, E-mail: verica.leskovar@visitljubljana.si
  7. 7. PUBLIC RELATIONS KEY TASKS • planning and executing of PR and advertising activities • disseminating of information on Ljubljana’s tourism offering to all target audiences • organizing of study tours and press trips • press clipping • providing support to the Ljubljana Tourism’s trade fair and other event activities CONTACT: Nina Kosin, Manager of the Public Relations Department Tel.: +386(0)1 306 45 93, E-mail: nina.kosin@visitljubljana.si
  8. 8. PROMOTIAL MATERIAL PRODUCTION KEY TASKS • preparing of the contents for various tourism publications and other promotional vehicles • defining of criteria for public tenders for the design, production and printing of tourism publications and production of other promotional materials • organizing of the production of printed and other promotional materials CONTACT: Janja Romih Kulenović, Manager of the Promotional Material Production Department Tel.: +386 (0)1 306 45 78, el-mail : janja.romih@visitljubljana.si
  9. 9. TOURISM SERVICE QUALITY DEVELOPMENT KEY TASKS • co-ordinating of activities to enhance the development and upkeep of Ljubljana’s tourist infrastructure • assessing of the quality level and suitability of the city's tourism offering (questionnaires, surveys) • preparing of proposals for new tourism packages and events • developing and executing of campaigns aimed at the beautification of Ljubljana • improving of the signpost system and marking of Ljubljana's tourist infrastructure properties • developing of the “Ljubljana Tourism Quality Selection” trademark CONTACT: Petra Križan, Manager of the Department of the Tourism Service Quality Development Tel.: +386(0)1 306 45 77, E-mail: petra.krizan@visitljubljana.si
  10. 10. INBOUND TOURISM KEY TASKS • planning and organizing of inbound tourism services in Ljubljana • interconnecting of Ljubljana's inbound tourism service providers • developing of inbound tourism packages for individual and group visitors to Ljubljana • managing of the Slovenian Tourist Information Centre's programme activities • coordinating the activities of the Regional Destination Organisation of Central Slovenia CONTACT: Špela Paternoster, Business Development Manager Tel.: +386 (0)1 306 45 57, e-mail: spela.paternoster@visitljubljana.si
  11. 11. TOURISM PORTAL KEY TASKS • tourism portal managing, administration and content editing • managing and administration of Ljubljana Tourism's other electronic media • preparing and updating of the information published through the Ljubljana Tourism's electronic media • selling of advertising space in the Ljubljana Tourism's electronic and print media • administration of the information system at all the Ljubljana Tourism's information points CONTACT: Uroš Črnigoj, Manager of the Tourism Portal Department Tel.: +386 (0)1 306 45 87, E-mail: uros.crnigoj@visitljubljana.si
  12. 12. INFORMATION AND AGENCY SERVICE KEY TASKS • organizing of the work of Ljubljana's Tourist Information Centres • managing of the tourist information, reservation and booking system • collecting of the residents of Ljubljana's complaints and initiatives related to the quality and range of tourism services • selling of tourism services and products not intended for free distribution (souvenirs, tourist literature, promotional products, etc.) • collaborating with Ljubljana's tourism service providers • managing of the Ljubljana Card tourist card project • managing of the Slovenian Tourist Information Centre's programme activities • keeping statistical records of the number of visitors to Ljubljana's Tourist Information Centres • managing and organizing of tourist guide services • collaborating in the development of tailor-made sightseeing packages • quality controling of the work of Ljubljana's tourist guides and implementation of the ordinance regulating tourist guide services CONTACT: Majda Pleskovič, Manager of the Information and Agency Service Department Tel.: +386 (0)1 306 12 44, e-mail: majda.pleskovic@visitljubljana.si
  13. 13. Number of visitors in the TIC’s Source: Ljubljana Tourism
  14. 14. Number of guided city tours on request Source: Ljubljana Tourism
  15. 15. Number of arrivals in Ljubljana overnight statistics Source: Statistical Office of the Republic of Slovenia
  16. 16. Number of overnight stays in Ljubljana Source: Statistical office of the Republic of Slovenia
  17. 17. CONTACT US Ljubljana Tourism, Krekov trg 10, SI-1000 Ljubljana Telephone: +386 (0)1 306 45 83 Fax: +386 (0)1 306 45 94 E-mail: info@visitljubljana.si Website: www.visitljubljana.si Managing director: Petra Stušek, tel.: +386 (0)1 306 45 85 E-mail: petra.stusek@visitljubljana.si Assistant to Managing director: Mitja Predovnik, tel.: 01 306 45 82 E-mail : mitja.predovnik@visitljubljana.si Business Secretary: Katja Hrvatin Rakar, tel.: +386 (0)1 306 45 83 E-mail: katja.hrvatin@visitljubljana.si
  18. 18. TOURIST INFORMATION CENTRES • TIC Stritarjeva ulica, 1000 Ljubljana Telephones: 01 306 12 15, 306 12 29, 306 12 30, 306 12 35 Fax 01 306 12 04; e-mail: tic@visitljubljana.si Website: www.visitljubljana.si Tourist guide service: Alenka Štular, Tourist Guide Service Administrator Tel.: +386 (0)1 306 12 30, e-mail: alenka.stular@visitljubljana.si • STIC Krekov trg 10, 1000 Ljubljana Telephones: +386 (0)1 306 45 75, 306 45 76 Fax: +386 (0)1 306 45 80; e-mail: stic@visitljubljana.si Website: www.visitljubljana.si