Ljubljana Tourism company profile

Ljubljana Tourism Company Profile Ljubljana Tourism (public service enterprise) Founded by: Municipality of Ljubljana Established: 2 April 2001 Registration number:1622935 VAT number: SI85321389Bank account: IBAN: SI56012616030365162, BIC/SWIFT code: BSLJSI2X Banka Slovenije, Slovenska cesta 35, Ljubljana. Last updated: March 2013

MAIN OBJECTIVES Ljubljana Tourism• image building of Ljubljana’s identity as a Central European capital and an attractive tourist destination.• development of a highly structured tourist offer bearing a positive impact on the quality of life of the local residents and being attractive to foreign visitors as well.• establishment of conditions providing the possibility to generate a stable income to suppliers of tourism and tourism- related services.• integration of all services /products /activities, directly and indirectly related to tourism, into the development and promotion of the local tourist offer.

FIELDS OF ACTIVITY Ljubljana Tourism• Event activities• Convention Bureau• Marketing and sales promotion• Public Relations• Promotional material production• Tourism service quality development and control• Inbound Tourism• Information and agency services• Tourism portal

EVENT ACTIVITIES KEY TASKS• developing and implementing the policy related to events held in public areas of the Municipality of Ljubljana• establishing and maintaining relations with Ljubljanas event providers• planning and organizing of events in Ljubljana• collaborating with tourism societies operating in Ljubljana• developing and organizing of public tenders for tourist events co-funded by the Municipality of Ljubljana CONTACT: Mojca Blatnik, Manager of the Event Department Tel.: +386 (0)1 306 45 91, el-mail: mojca.blatnik@visitljubljana.si

CONVENTION BUREAU KEY TASKS• marketing and promoting of Ljubljana as a business travel destination covering association meetings, corporate events, incentives and exhibitions (participating in the meetings industry trade shows and workshops, communicating with specialised media, etc.)• co-ordinating of the key local suppliers in the meetings industry segment• collecting and disseminating of information on the business tourism supply and demand (information, RfP, etc.)• supporting of bids for international congresses• co-ordinating and co-organizing of site inspections and familiarisation trips• collaborating with national and international associations and the Slovenian Tourist Board in the field of the meetings industry promotion & marketing CONTACT: Tatjana Radovič, Congress Manager Tel.: +386 (0)1 306 45 84, e-mail: tatjana.radovic@visitljubljana.si

MARKETING AND SALES PROMOTION KEY TASKS• sales promotion of Ljubljana’s tourism offering• collaboration with tour operators, travel agencies, and national, foreign and international associations, organizations and institutions• planning and organizing of related study tours• co-ordinating and organizing of Ljubljana’s participation in travel trade shows, fairs and other presentations• planning and distributing of the Ljubljana Tourism’s materials to all the bodies who can contribute to the promotion of the city in Slovenia and abroad CONTACT: Verica Leskovar, Maganer of the Promotion and Marketing Department Tel.: +386 (0)1 306 45 89, E-mail: verica.leskovar@visitljubljana.si

PUBLIC RELATIONS KEY TASKS• planning and executing of PR and advertising activities• disseminating of information on Ljubljana’s tourism offering to all target audiences• organizing of study tours and press trips• press clipping• providing support to the Ljubljana Tourism’s trade fair and other event activities CONTACT: Petra Stušek, Manager of the Public Relations Department Tel.: +386(0)1 306 45 85, E-mail: petra.stusek@visitljubljana.si

PROMOTIAL MATERIAL PRODUCTION KEY TASKS• preparing of the contents for various tourism publications and other promotional vehicles• defining of criteria for public tenders for the design, production and printing of tourism publications and production of other promotional materials• organizing of the production of printed and other promotional materials CONTACT: Janja Romih Kulenović, Manager of the Promotional Material Production Department Tel.: +386 (0)1 306 45 78, el-mail : janja.romih@visitljubljana.si

TOURISM SERVICE QUALITY DEVELOPMENT KEY TASKS• co-ordinating of activities to enhance the development and upkeep of Ljubljana’s tourist infrastructure• assessing of the quality level and suitability of the citys tourism offering (questionnaires, surveys)• preparing of proposals for new tourism packages and events• developing and executing of campaigns aimed at the beautification of Ljubljana• improving of the signpost system and marking of Ljubljanas tourist infrastructure properties• developing of the “Ljubljana Tourism Quality Selection” trademark CONTACT: Viktorija Bole Grašič, Manager of the Department of the Tourism Service Quality Development Tel.: +386(0)1 306 45 86, E-mail: viktorija.bole@visitljubljana.si

INBOUND TOURISM KEY TASKS• planning and organizing of inbound tourism services in Ljubljana• interconnecting of Ljubljanas inbound tourism service providers• developing of inbound tourism packages for individual and group visitors to Ljubljana• managing of the Slovenian Tourist Information Centres programme activities• coordinating the activities of the Regional Destination Organisation of Central Slovenia CONTACT: Petra Križan, Business Development Manager Tel.: +386 (0)1 306 45 77, e-mail: petra.krizan@visitljubljana.si

TOURISM PORTAL KEY TASKS• tourism portal managing, administration and content editing• managing and administration of Ljubljana Tourisms other electronic media• preparing and updating of the information published through the Ljubljana Tourisms electronic media• selling of advertising space in the Ljubljana Tourisms electronic and print media• administration of the information system at all the Ljubljana Tourisms information points CONTACT: Uroš Črnigoj, Manager of the Tourism Portal Department Tel.: +386 (0)1 306 45 87, E-mail: uros.crnigoj@visitljubljana.si

INFORMATION AND AGENCY SERVICE KEY TASKS• organizing of the work of Ljubljanas Tourist Information Centres• managing of the tourist information, reservation and booking system• collecting of the residents of Ljubljanas complaints and initiatives related to the quality and range of tourism services• selling of tourism services and products not intended for free distribution (souvenirs, tourist literature, promotional products, etc.)• collaborating with Ljubljanas tourism service providers• managing of the Ljubljana Card tourist card project• managing of the Slovenian Tourist Information Centres programme activities• keeping statistical records of the number of visitors to Ljubljanas Tourist Information Centres• managing and organizing of tourist guide services• collaborating in the development of tailor-made sightseeing packages• quality controling of the work of Ljubljanas tourist guides and implementation of the ordinance regulating tourist guide services CONTACT: Majda Pleskovič, Manager of the Information and Agency Service Department Tel.: +386 (0)1 306 12 44, e-mail: majda.pleskovic@visitljubljana.si

Number of visitors in the TIC’s Source: Ljubljana Tourism350.000300.000 280.029 278.467 278.972 269.667 233.991 253.025250.000 228.691 219.167 186.778200.000 150.804150.000100.000 50.000 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Number of guided city tours on request Source: Ljubljana Tourism2.4002.200 2.0752.000 1.856 1.7841.800 1.633 1.620 1.552 1.6131.600 1.4851.400 1.2901.200 1.0411.000 800 600 400 200 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Number of arrivals in Ljubljana overnight statistics Source: Statistical Office of the Republic of Slovenia* Estimated by Ljubljana Tourism

Number of overnight stays in Ljubljana Source: Statistical office of the Republic of Slovenia 900.000 851.386 794.646 800.000 740.602 719.934 739.453 681.458 700.000 647.927 565.649 600.000 505.030 500.000 437.321 400.000 300.000 200.000 100.000 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012*Estimated by Ljubljana Tourism

CONTACT USLjubljana Tourism, Krekov trg 10, SI-1000 LjubljanaTelephone: +386 (0)1 306 45 83Fax: +386 (0)1 306 45 94E-mail: info@visitljubljana.siWebsite: www.visitljubljana.siManaging director: Barbara Vajda, tel.: +386 (0)1 306 45 82E-mail: barbara.vajda@visitljubljana.siBusiness Secretary: Katja Hrvatin Rakar, tel.: +386 (0)1 306 45 83E-mail: katja.hrvatin@visitljubljana.si

TOURIST INFORMATION CENTRES• TIC Stritarjeva ulica, 1000 Ljubljana Telephones: 01 306 12 15, 306 12 29, 306 12 30, 306 12 35 Fax 01 306 12 04; e-mail: tic@visitljubljana.si Website: www.visitljubljana.si Tourist guide service: Alenka Štular, Tourist Guide Service Administrator Tel.: +386 (0)1 306 12 30, e-mail: alenka.stular@visitljubljana.si• STIC Krekov trg 10, 1000 Ljubljana Telephones: +386 (0)1 306 45 75, 306 45 76 Fax: +386 (0)1 306 45 80; e-mail: stic@visitljubljana.si Website: www.visitljubljana.si

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