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THE RTB REVOLUTION
Colin Walsh
RTB?
RTB
Spending will
increase by
72% in 2013
20% of total
online display
ad spending
RTB Video -
21.8% of all video
ad spending in
2013 ($686MM)
History of
RTB
2007
5 DSPs founded
2009
Exchanges start accepting bids
2009-2010
RTB increased on
DoubleClick by 850%!
NOW
1 Trillion+
available
monthly
500,000
Creative Possibilities
Real Time
Data Ads
Creative Possibilities
Creative Possibilities
Creative Possibilities
$
Advertisers Buy Audiences$
$
$
Trave
l
Shoes Auto
$
$
$
Real Time Bidding
Real Time BiddingBulk Buying
Impressions
Targeting large
audiences by category
Pay only for
valuable users$
RTB Allows Us To Buy
Audiences
Indie Rock Fashion
How To
Do
RTB
Trading Desk
(like VISISEEK)
visiseek.com
Work with a DSP
The Sales Funnel
RTB Creative Options
RTB Creative Options
RTB Creative Options
The Opportunity
Price
Targeting
Automation
colin@visiseek.com
"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin Walsh
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"The RTB Revolution" Powerpoint Slides By Colin Walsh

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The powerpoint slides from the fast track seminar "The RTB Revolution" by Colin Walsh presented at Interactive Day San Diego 2013.

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  • Explain what real time bidding is
  • You know what else is growing by 72% in 2013? Nothing One number I want you to remember
  • You know what else is growing by 72% in 2013? Nothing One number I want you to remember
  • Pages visited Web analytics data -Conversion data -Shopping cart data Ad interaction / intake
  • The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
  • The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
  • The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
  • The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
  • The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
  • The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
  • The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
  • The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
  • Explain what real time bidding is
  • Explain what real time bidding is
  • Explain what real time bidding is
  • Transcript of ""The RTB Revolution" Powerpoint Slides By Colin Walsh"

    1. 1. THE RTB REVOLUTION Colin Walsh
    2. 2. RTB?
    3. 3. RTB Spending will increase by 72% in 2013
    4. 4. 20% of total online display ad spending
    5. 5. RTB Video - 21.8% of all video ad spending in 2013 ($686MM)
    6. 6. History of RTB
    7. 7. 2007 5 DSPs founded
    8. 8. 2009 Exchanges start accepting bids
    9. 9. 2009-2010 RTB increased on DoubleClick by 850%!
    10. 10. NOW 1 Trillion+ available monthly
    11. 11. 500,000
    12. 12. Creative Possibilities
    13. 13. Real Time Data Ads
    14. 14. Creative Possibilities
    15. 15. Creative Possibilities
    16. 16. Creative Possibilities
    17. 17. $
    18. 18. Advertisers Buy Audiences$ $ $ Trave l Shoes Auto
    19. 19. $
    20. 20. $
    21. 21. $
    22. 22. Real Time Bidding
    23. 23. Real Time BiddingBulk Buying Impressions Targeting large audiences by category Pay only for valuable users$
    24. 24. RTB Allows Us To Buy Audiences Indie Rock Fashion
    25. 25. How To Do RTB
    26. 26. Trading Desk (like VISISEEK) visiseek.com
    27. 27. Work with a DSP
    28. 28. The Sales Funnel
    29. 29. RTB Creative Options
    30. 30. RTB Creative Options
    31. 31. RTB Creative Options
    32. 32. The Opportunity
    33. 33. Price
    34. 34. Targeting
    35. 35. Automation
    36. 36. colin@visiseek.com
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