Magento for Global Brands / Enterprise Verticalisation D2C - Alexander Ringsdorff, Visions
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Magento for Global Brands / Enterprise Verticalisation D2C - Alexander Ringsdorff, Visions

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Magento as e-commerce platform and its ecosystem enable brands to roll out in multiple countries using innovative business models in a time to market that was not known before. Additionally ...

Magento as e-commerce platform and its ecosystem enable brands to roll out in multiple countries using innovative business models in a time to market that was not known before. Additionally customizations and differentiators can be leveraged in multi brand setups to lower the total cost of ownership per brand and to split investments.
Alexander will highlight advantages of Magento in multi brand setups and share experience made in projects implemented by Visions with the last 2 years of being focused on Magento solutions.

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Magento for Global Brands / Enterprise Verticalisation D2C - Alexander Ringsdorff, Visions Magento for Global Brands / Enterprise Verticalisation D2C - Alexander Ringsdorff, Visions Presentation Transcript

  • Vi s i o n s n e w m e d i a Gm b H , A l e x a n d e r R i n g s d o r ff › M e e t M a g e n to 3 i n J u n e 2 0 1 0 Magento for Global Brands
  • Brands have a new focus! 2 Alexander Ringsdorff ringsdorff.net 01.06.2010
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  • vis io n s-new -media .co m , M ee t M agent o 2010 Brands have a new focus! • Retail channels saturated & hit by the downturn • Online keeps growing • Brands proved to be successful with Direct to Consumer business online • „There is significant pressure on consumer brand manufacturers and many of their markets are undergoing radical change. One area where they see a chance to grow, protect their brand and deal directly with consumers is online.” Kasey Lobaugh, retail analyst and principal with Deloitte Consulting LLP 4 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • Brands are the fastest growing online retail category! 5 Alexander Ringsdorff ringsdorff.net 01.06.2010
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  • vis io n s-new -media .co m , M ee t M agent o 2010 Brands are the fastest growing online retail category! • Internet Retailer Top 500 Guide says • Manufacturers are the fastest-growing merchant category! • Fastest growing top 500 brand manufacturer continue to grow by more than 50% year over year! • 55 manufacturers in top 500 of the year 2008 • 73% posted a gain in annual web sales in 2008 7 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • Brands online today - what makes them successful? 8 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • Jones Apparel Group Inc. 9
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  • vis io n s-new -media .co m , M ee t M agent o 2010 Brands online today - what makes them successful? • Strong focus on e-Commerce • In-house knowledge • Great customer experience • Mostly highly customized solutions • Know how to address their customers right • Established good processes 17 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • First generation: Outsource everything! 18 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • vis io n s-new -media .co m , M ee t M agent o 2010 First generation: Outsource everything! • Full service providers - like ATG or Netrada • Includes • Customer support • Logistics • e-Commerce • Product information management • Payment • Collection-Management • Marketing 19 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • Second generation: Own the solution to be flexible and modular! 20 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • Second generation: Own the solution to be flexible vis io n s-new -media .co m , M ee t M agent o 2010 and modular! • Create differentiators • Follow trends quickly • Pick the best components available on the market • React fast • Set own priorities • Be innovative 21 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • Brands have a lot to learn! The challenges 22 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • Brands have a lot to learn! vis io n s-new -media .co m , M ee t M agent o 2010 The challenges • Lack of in-house retail or e-commerce talent • Creating an online strategic plan • Handling existing retail relationships (Channel conflict) • Knowing the customer • Product collateral • Pricing strategy • Single SKU logistics • Customer service • Returns processes • Moving from B2B to B2C in marketing • Integrate 3rd party components 23 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • Why is Magento a good choice for brands? 24 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • vis io n s-new -media .co m , M ee t M agent o 2010 Why is Magento a good choice for brands? • Supporting modern business models • Driven by community innovations • Provides flexibility and allows to follow manufacturer development road map at the same time • Implemented as platform scalable to • Multi brand • Multi country • Multi language • Multi currency • Powerful connectors 25 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • But it is not only about software 26 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • vis io n s-new -media .co m , M ee t M agent o 2010 But it is not only about software • Staffing • Training • Maintenance • Further development • Right strategy to leverage • Set priorities right 27 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • The D2C Magento Enterprise Verticalisation by Visions 28 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • The D2C Magento Enterprise Edition vis io n s-new -media .co m , M ee t M agent o 2010 Verticalisation by Visions • Available on top of the Enterprise Edition • First brands live in summer 2010 • Combination of modules, consultancy and training 29 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • vis io n s-new -media .co m , M ee t M agent o 2010 Modules of the D2C Magento EE Verticalisation • Customer Support • Returns • Warehouse • CRM Connector • CMS Connector • Reporting • Season end private sale promotion • Season start promotion 30 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • D2C certified partners 31 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • vis io n s-new -media .co m , M ee t M agent o 2010 D2C certified partners • Partners that have been successfully implemented in D2C Magento solutions • Covering areas of • Logistics • CRM (customer realationship management) • PIM (product information management) • and more... 32 Alexander Ringsdorff ringsdorff.net 01.06.2010
  • vis io n s-new -media .co m , M ee t M agent o 2010 Thank you! Alexander Ringsdorff CEO & Founder Visions new media GmbH visions-new-media.com Leisewitzstr. 4 30175 Hannover Germany blog: ringsdorff.net twitter: visions_alex e-mail: ar@visions.ag skype: alexanderringsdorff 33 Alexander Ringsdorff ringsdorff.net 01.06.2010