Enterprise Magento Integration The Challenges, and Solutions, to Enterprise Magento Integration

Agenda About Visions Why use Magento for Enterprise Projects? Enterprise and Community Editions Challenges: Customisation, Integration and Scalability / Performance Case Studies: mydeco and Jack Wolfskin

About Visions

Why use Magento for Enterprise Projects?

Enterprise and Community Editions

Challenges: Customisation, Integration and Scalability / Performance

Case Studies: mydeco and Jack Wolfskin

About Visions Magento Enterprise Partner Based in Hannover and Hamburg, Germany Projects in UK, Spain and Germany E-Commerce since 2004 Exclusively focused on Magento since January 2008 Co-operation with Varien on Developer Certification and QA

Magento Enterprise Partner

Based in Hannover and Hamburg, Germany

Projects in UK, Spain and Germany

E-Commerce since 2004

Exclusively focused on Magento since January 2008

Co-operation with Varien on Developer Certification and QA

About Visions: Service Portfolio Large Magento Projects Strategic & Technical Consulting Custom Development & Integration Cluster Infrastructure: Design, Management Partners: Hellmann Logistics, COLT Telecom, Globalcollect, Payone, Computop

Large Magento Projects

Strategic & Technical Consulting

Custom Development & Integration

Cluster Infrastructure: Design, Management

Partners: Hellmann Logistics, COLT Telecom, Globalcollect, Payone, Computop

About Visions - Jack Wolfskin

About Visions - mydeco

Why use Magento for Enterprise-Class Projects? Don't just use Magento because it's cool! The good reasons: strategic technical features

Don't just use Magento because it's cool!

The good reasons:

strategic

technical

features

Strategic Reasons Enterprise projects: large investments into a platform for many years Key concerns: future-readiness, lock-in and availability of staff Magento is Commercial Open Source No barriers to starting out: Community Edition World's fastest-growing e-commerce solution 750k+ downloads Already very large scale

Enterprise projects: large investments into a platform for many years

Key concerns: future-readiness, lock-in and availability of staff

Magento is Commercial Open Source

No barriers to starting out: Community Edition

World's fastest-growing e-commerce solution

750k+ downloads

Already very large scale

Strategic Reasons II Many developers getting skilled at Magento development ... finding and fixing bugs … incorporating trends into Magento extensions Simple example: Canonical URLs Closed source: few developers, few third-party extensions,innovation slows as the software matures

Many developers getting skilled at Magento development

... finding and fixing bugs

… incorporating trends into Magento extensions

Simple example: Canonical URLs

Closed source: few developers, few third-party extensions,innovation slows as the software matures

Strategic Reasons III Magento has a large ecosystem of users, developers and Partners and is backed by Varien, who are comitted to the platform New functionality coming at a fast rate Developer expertise is available on the market No lock-in

Magento has a large ecosystem of users, developers and Partners

and is backed by Varien, who are comitted to the platform

New functionality coming at a fast rate

Developer expertise is available on the market

No lock-in

Technical Reasons Magento is a young and legacy-free platform very well designed, follows best-practice software design patterns throughout (such as MVC) based on Zend Framework API for Application Integration, will grow even further Very flexible templating, good for collaboration between developers and designers

Magento is a young and legacy-free platform

very well designed, follows best-practice software design patterns throughout (such as MVC)

based on Zend Framework

API for Application Integration, will grow even further

Very flexible templating, good for collaboration between developers and designers

Technical Reasons II Completely modular system (through extensions) Create new features Build upon existing ones Modify business processes to suit your use case Without breaking the update path* (*if done according to Magento best-practices)

Completely modular system (through extensions)

Create new features

Build upon existing ones

Modify business processes to suit your use case

Without breaking the update path* (*if done according to Magento best-practices)

Features Multi-Store, Multi-Currency, Multi-Language Pricing rules (by customer and by shopping cart) Search-engine friendly Mobile Commerce support … and many well thought-out details

Multi-Store, Multi-Currency, Multi-Language

Pricing rules (by customer and by shopping cart)

Search-engine friendly

Mobile Commerce support

… and many well thought-out details

Extra Features in the Enterprise Edition Content Staging, Merging and Rollback Advanced Access Control (Site and store level) Logging of administrator actions PA-DSS enabled More promotions (Gift cards, Private Sales)

Content Staging, Merging and Rollback

Advanced Access Control (Site and store level)

Logging of administrator actions

PA-DSS enabled

More promotions (Gift cards, Private Sales)

Community and Enterprise Community Enterprise Great features ouf the box Free Magento Connect extensions One-Click install No licence fees Extensions and data can easily be migrated upwards to the enterprise level Deployment processes, back-out procedures Audit logs of admin panel Continuous Manufacturer Service & Maintenance Enhanced Security Permissive Licence Integration with backend systems Scalability, Customisation

Great features ouf the box

Free Magento Connect extensions

One-Click install

No licence fees

Extensions and data can easily be migrated upwards to the enterprise level

Deployment processes, back-out procedures

Audit logs of admin panel

Continuous Manufacturer Service & Maintenance

Enhanced Security

Permissive Licence

Integration with backend systems

Scalability, Customisation

What do you need to know before you start? Key challenges always the same Performance Scalability Integration of backend systems and third-party components

Key challenges always the same

Performance

Scalability

Integration of backend systems and third-party components

Performance & Scalability Challenge Performance: How fast is it with a single user? Scalability: Is it still fast with many users at the same time? Magento can be tailored to fit many different use cases Great strength! But not out-of-the-box optimised for a particular setting; up to the integrator

Performance: How fast is it with a single user?

Scalability: Is it still fast with many users at the same time?

Magento can be tailored to fit many different use cases

Great strength!

But not out-of-the-box optimised for a particular setting; up to the integrator

Meeting the Scalability Challenge Scalability Solutions within Magento Caching framework in Magento Rewriting queries Tuning the Software Stack (Database & Appserver) Getting Design of Infrastructure Right

Scalability Solutions within Magento

Caching framework in Magento

Rewriting queries

Tuning the Software Stack (Database & Appserver)

Getting Design of Infrastructure Right

Meeting the Scalability Challenge II Horizontal Scale-out is possible with Magento Don't buy a bigger server, just add more off-the-shelf computing power Cheap, no limits in practical terms Visions Magnitude Extension Extension that facilitates scale-out with unlimited compute nodes Solves the managability issues that can arise in large clusters Available for our clients on top of the Enterprise Edition

Horizontal Scale-out is possible with Magento

Don't buy a bigger server, just add more off-the-shelf computing power

Cheap, no limits in practical terms

Visions Magnitude Extension

Extension that facilitates scale-out with unlimited compute nodes

Solves the managability issues that can arise in large clusters

Available for our clients on top of the Enterprise Edition

Meeting the Scalability Challenge III Case Study: Jack Wolfskin Deployed on Visions' Managed Cluster Infrastructure

Case Study: Jack Wolfskin

Deployed on Visions' Managed Cluster Infrastructure

Integration Challenge ERP systems such as SAP, Navision etc. Product data and PIM (LAGO, providers like FactFinder, Cnet Channel) Products, Prices, Orders and Customers Issues: data synchronisation, failures/unreliability of external systems, speed

ERP systems such as SAP, Navision etc.

Product data and PIM (LAGO, providers like FactFinder, Cnet Channel)

Products, Prices, Orders and Customers

Issues: data synchronisation, failures/unreliability of external systems, speed

Integration Challenge II Two approaches Core API: middleware links the systems polling at regular intervals Visions Magnamics Engine (Magento extension) event-driven mydeco: Core API Jack Wolfskin: Magnamics

Two approaches

Core API: middleware links the systems

polling at regular intervals

Visions Magnamics Engine (Magento extension)

event-driven

mydeco: Core API

Jack Wolfskin: Magnamics

Extensibility Challenge Case Study: mydeco Multiple vendors create and manage their products in admin panel inventory levels fully self-service

Case Study: mydeco

Multiple vendors

create and manage their products in admin panel

inventory levels

fully self-service

Extensibility Challenge II Products purchased on the mydeco basket site Tight integration of basket with main site Orders split by vendor E-Mail notification to vendors

Products purchased on the mydeco basket site

Tight integration of basket with main site

Orders split by vendor

E-Mail notification to vendors

Extensibility Challenge III mydeco solution: highly customised magento through modules set of modules extend Core ACLs, Sales, Admin, Shipping modules no changes to Core files

mydeco solution: highly customised magento through modules

set of modules extend Core

ACLs, Sales, Admin, Shipping modules

no changes to Core files

Conclusion Use Magento for the right reasons Front End features, highly customizable, great platform Build on existing features Many business models supported out-of-the-box Leverage existing IT investment by Multi-Store technology: Enter new markets quickly and at low cost Enterprise Edition

Use Magento for the right reasons

Front End features, highly customizable, great platform

Build on existing features

Many business models supported out-of-the-box

Leverage existing IT investment by Multi-Store technology: Enter new markets quickly and at low cost

Enterprise Edition

Contact E-Mail: magento@visions.ag Twitter: twitter.com/visions_alex www.visions-new-media.com Questions?

E-Mail: magento@visions.ag

Twitter: twitter.com/visions_alex

www.visions-new-media.com

Questions?