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Marketing myopia
 

Marketing myopia

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Marketing myopia

Marketing myopia

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Marketing myopia Marketing myopia Presentation Transcript

  • Nokia Internal Use OnlyNokia Internal Use Only Marketing Myopia 2.0 Shiv, AIMA 14.02.13
  • Nokia Internal Use Only Thank You Sundar My no is 098999 77927 - feedback
  • Nokia Internal Use Only What has changed?
  • Nokia Internal Use Only Marketing have changed Product Experienc e Place Access Price Value Promotio n Educatio n
  • Nokia Internal Use Only Advertising as changed 1900-1960s 1960-1980s 1990 – 2000s 2010s..
  • Nokia Internal Use Only Myopic Thoughts
  • Nokia Internal Use Only 1. We are unbeatable Big,small,Fast,Slow,Engaged
  • Nokia Internal Use Only 2. The consumer is my wife and all she wants is a limitless credit card
  • Nokia Internal Use Only Consumers have changed
  • Nokia Internal Use Only 2. Price is the answer Sachet to Sensory Price Warriors
  • Nokia Internal Use Only 3. Lets do a TV spot
  • Nokia Internal Use Only 4. Lets sign a celebrity
  • Nokia Internal Use Only 5. Digital marketing is Niche
  • Nokia Internal Use Only Ownership of Digital devices 600 m mobile phones 240 m data enabled handsets 50 m smartphones 2 m tablets
  • Nokia Internal Use Only 6. Analysis is for Maths PhDs
  • Nokia Internal Use Only 7. Why are we quarterly focused? ST,LT
  • Nokia Internal Use Only 9. Sponsorship is a one off exercise
  • Nokia Internal Use Only 10. The brand needs to be youthful
  • Nokia Internal Use Only Summary •Things have changed •We need to change •The dangers/myopias we have today
  • Nokia Internal Use Only