1 2 3 4 5 6 7
2008 Rank 1 2008 Rank 2 2008 Rank 3 2008 Rank 4 2008 Rank 5 2008 Rank 8 2008 Rank 10
Best Global Coca-Cola
68,734 ($m)
IBM
60,211 ($m)
Microsoft
56,647 ($m)
GE
47,777 ($m)
Nokia
34,864 ($m)
McDonald‘s
32,275 ($m)
Google
31,980 ($m)
Brands 2009
Change in Brand Value 3% Change in Brand Value 2% Change in Brand Value -4% Change in Brand Value -10% Change in Brand Value -3% Change in Brand Value 4% Change in Brand Value 25%
8 9 10 11 12 13 14
2008 Rank 6 2008 Rank 7 2008 Rank 9 2008 Rank 12 2008 Rank 11 2008 Rank 14 2008 Rank 17
Toyota Intel Disney Hewlett-Packard Mercedes-Benz Gillette Cisco
The Definitive Ranking of the 31,330 ($m) 30,636 ($m) 28,447 ($m) 24,096 ($m) 23,867 ($m) 22,841 ($m) 22,030 ($m)
World‘s Most Valuable Brands
Change in Brand Value -8% Change in Brand Value -2% Change in Brand Value -3% Change in Brand Value 2% Change in Brand Value -7% Change in Brand Value 4% Change in Brand Value 3%
15 16 17 18 19 20 21
2008 Rank 13 2008 Rank 16 2008 Rank 18 2008 Rank 20 2008 Rank 21 2008 Rank 24 2008 Rank 22
BMW Louis Vuitton Marlboro Honda Samsung Apple H&M
21,671 ($m) 21,120 ($m) 19,010 ($m) 17,803 ($m) 17,518 ($m) 15,433 ($m) 15,375 ($m)
Change in Brand Value -7% Change in Brand Value -2% Change in Brand Value -11% Change in Brand Value -7% Change in Brand Value -1% Change in Brand Value 12% Change in Brand Value 11%
22 23 24 25 26 27 28
2008 Rank 15 2008 Rank 26 2008 Rank 23 2008 Rank 28 2008 Rank 29 2008 Rank 31 2008 Rank 35
American Express Pepsi Oracle Nescafé Nike SAP IKEA
14,971 ($m) 13,706 ($m) 13,699 ($m) 13,317 ($m) 13,179 ($m) 12,106 ($m) 12,004 ($m)
Change in Brand Value -32% Change in Brand Value 3% Change in Brand Value -1% Change in Brand Value 2% Change in Brand Value 4% Change in Brand Value -1% Change in Brand Value 10%
29 30 31 32 33 34 35 36 37
2008 Rank 25 2008 Rank 33 2008 Rank 30 2008 Rank 27 2008 Rank 36 2008 Rank 39 2008 Rank 32 2008 Rank 19 2008 Rank 37
Sony Budweiser UPS HSBC Canon Kellogg‘s Dell Citi J.P. Morgan
11,953 ($m) 11,833 ($m) 11,594 ($m) 10,510 ($m) 10,441 ($m) 10,428 ($m) 10,291 ($m) 10,254 ($m) 9,550 ($m)
Change in Brand Value -12% Change in Brand Value 3% Change in Brand Value -8% Change in Brand Value -20% Change in Brand Value -4% Change in Brand Value 7% Change in Brand Value -12% Change in Brand Value -49% Change in Brand Value -11%
38 39 40 41 42 43 44 45 46
2008 Rank 38 2008 Rank 40 2008 Rank 44 2008 Rank 45 2008 Rank 43 2008 Rank 58 2008 Rank 51 2008 Rank 47 2008 Rank 46
Goldman Sachs Nintendo Thomson Reuters Gucci Philips Amazon.com L‘Oréal Accenture eBay
9,248 ($m) 9,210 ($m) 8,434 ($m) 8,182 ($m) 8,121 ($m) 7,858 ($m) 7,748 ($m) 7,710 ($m) 7,350 ($m)
Change in Brand Value -10% Change in Brand Value 5% Change in Brand Value 1% Change in Brand Value -1% Change in Brand Value -2% Change in Brand Value 22% Change in Brand Value 3% Change in Brand Value -3% Change in Brand Value -8%
47 48 49 50 51 52 53 54 55
2008 Rank 48 2008 Rank 56 2008 Rank 49 2008 Rank 62 2008 Rank 61 2008 Rank 57 2008 Rank 55 2008 Rank 52 2008 Rank 53
Siemens Heinz Ford Zara Wrigley Colgate AXA MTV Volkswagen
7,308 ($m) 7,244 ($m) 7,005 ($m) 6,789 ($m) 6,731 ($m) 6,550 ($m) 6,525 ($m) 6,523 ($m) 6,484 ($m)
Change in Brand Value -8% Change in Brand Value 9% Change in Brand Value -11% Change in Brand Value 14% Change in Brand Value 10% Change in Brand Value 2% Change in Brand Value -7% Change in Brand Value -9% Change in Brand Value -8%
56 57 58 59 60 61 62 63 64
2008 Rank 59 2008 Rank 42 2008 Rank 63 2008 Rank 60 2008 Rank 66 2008 Rank 64 2008 Rank 70 2008 Rank 73 2008 Rank 65
Xerox Morgan Stanley Nestlé Chanel Danone KFC adidas BlackBerry Yahoo!
6,431 ($m) 6,399 ($m) 6,319 ($m) 6,040 ($m) 5,960 ($m) 5,722 ($m) 5,397 ($m) 5,138 ($m) 5,111 ($m)
Change in Brand Value 1% Change in Brand Value -26% Change in Brand Value 13% Change in Brand Value -5% Change in Brand Value 10% Change in Brand Value 3% Change in Brand Value 6% Change in Brand Value 7% Change in Brand Value -7%
65 66 67 68 69 70 71 72 73
2008 Rank 67 2008 Rank 68 2008 Rank 69 2008 Rank 71 2008 Rank 72 2008 Rank 76 2008 Rank 74 2008 Rank 41 2008 Rank 50
Audi Caterpillar Avon Rolex Hyundai Hermès Kleenex UBS Harley-Davidson
5,010 ($m) 5,004 ($m) 4,917 ($m) 4,609 ($m) 4,604 ($m) 4,598 ($m) 4,404 ($m) 4,370 ($m) 4,337 ($m)
Change in Brand Value -7% Change in Brand Value -5% Change in Brand Value -7% Change in Brand Value -7% Change in Brand Value -5% Change in Brand Value 1% Change in Brand Value -5% Change in Brand Value -50% Change in Brand Value -43%
74 75 76 77 78 79 80 81 82
2008 Rank 75 2008 Rank 78 2008 Rank 80 2008 Rank 79 2008 Rank 77 2008 Rank 81 2008 Rank 92 2008 Rank 82 2008 Rank 83
Porsche Panasonic Ti any & Co. Cartier Gap Pizza Hut Johnson & Johnson Allianz Moët & Chandon
4,234 ($m) 4,225 ($m) 4,000 ($m) 3,968 ($m) 3,922 ($m) 3,876 ($m) 3,847 ($m) 3,831 ($m) 3,754 ($m)
Change in Brand Value -8% Change in Brand Value -1% Change in Brand Value -5% Change in Brand Value -6% Change in Brand Value -10% Change in Brand Value -5% Change in Brand Value 7% Change in Brand Value -5% Change in Brand Value -5%
83 84 85 86 87 88 89 90 91
2008 Rank 84 2008 Rank 89 2008 Rank 88 2008 Rank 98 2008 Rank 91 2008 Rank 93 2008 Rank 94 2008 Rank 85
BP Smirno Duracell NIVEA Prada Ferrari Armani Starbucks Lanc me
3,716 ($m) 3,698 ($m) 3,563 ($m) 3,557 ($m) 3,530 ($m) 3,527 ($m) 3,303 ($m) 3,263 ($m) 3,235 ($m)
Change in Brand Value -5% Change in Brand Value 3% Change in Brand Value -3% Change in Brand Value 5% Change in Brand Value -2% Change in Brand Value 0% Change in Brand Value -6% Change in Brand Value -16% NEW
www.interbrand.com
92 93 94 95 96 97 98 99 100
2008 Rank 97 2008 Rank 100 2008 Rank 90
Shell Burger King Visa Adobe Lexus PUMA Burberry Polo Ralph Lauren Campbell‘s
3,228 ($m) 3,223 ($m) 3,170 ($m) 3,161 ($m) 3,158 ($m) 3,154 ($m) 3,095 ($m) 3,094 ($m) 3,081 ($m)
Change in Brand Value -7% NEW Change in Brand Value -5% NEW Change in Brand Value -12% NEW NEW NEW NEW
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