From Social to Sale: 8 Questions to Ask Your Customers

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The following infographics identify 8 key questions any business needs to ask in order to understand how social media drives customer purchasing. …

The following infographics identify 8 key questions any business needs to ask in order to understand how social media drives customer purchasing.

Each question is supported with data and infographics that capture the state of social purchasing today.

The data in this From Social to Sale presentation is drawn from online surveys conducted by Vision Critical over 17 months (February 2012 to June 2013). In total, 5,657 interviews specifically about social media purchasing were completed across three countries using Vision Critical's Market Panels in the USA (Springboard US), Canada (Angus Reid Forum), and the UK (Springboard UK).

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  • Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also released in June 2013. “From Social to Sale: 8 questions to ask your customers” takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases. To download the white paper:http://visioncritical.com/social2sale
  • Which social networks do customers use, and how much?
  • What do customers want from each social network?
  • How many social media users have bought a product after sharing or favoriting it?
  • What are the specific purchases that are triggered by social media?
  • Does purchasing lead to social media sharing, or does social media sharing lead to purchasing?
  • How does social media nudge customers from interest to purchase?
  • How does mobile shopping move customers from social media sharing to online purchase?
  • How long does it take customers to go from sharing an item on social media to purchasing that item online or in-store?

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  • 1. The following infographics identify 8 key questions any business needs to ask in order to understand how social media drives customer purchasing. Each question is supported with data and infographics that capture the state of social purchasing today. If you'd like to learn more how social media translate into sales, download our free white paper: http://www.visioncritical.com/socialtosale FROM SOCIAL TO SALE
  • 2. From social to sale: 8 questions to ask your customers How does social media translate into sales? The July/August 2013 issue of the Harvard Business Review features Vision Critical's report on how Pinterest drives purchasing behavior. This white paper extends that analysis with additional data on Facebook and Twitter. Drawing on nearly 6,000 survey responses on social purchasing, it offers unprecedented insight into their customers' purchasing decisions. From Social to Sale identifies 8 key questions any business needs to ask in order to understand how social media drives customer purchasing. Each question is supported with data and infographics that capture the state of social purchasing today. Questions include: • Which social networks do your customers use, and how much? • What do your customers want from each of your social network presences? • How many of your customers have bought one of your products after sharing or favoriting it? • What are the specific purchases that are triggered by social media? To download this free white paper: http://www.visioncritical.com/socialtosale WHITE PAPER: HOW SOCIAL MEDIA DRIVES YOUR CUSTOMERS’ PURCHASING DECISIONS