• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
From Social to Sale: 8 Questions to Ask Your Customers
 

From Social to Sale: 8 Questions to Ask Your Customers

on

  • 5,497 views

The following infographics identify 8 key questions any business needs to ask in order to understand how social media drives customer purchasing. ...

The following infographics identify 8 key questions any business needs to ask in order to understand how social media drives customer purchasing.

Each question is supported with data and infographics that capture the state of social purchasing today.

The data in this From Social to Sale presentation is drawn from online surveys conducted by Vision Critical over 17 months (February 2012 to June 2013). In total, 5,657 interviews specifically about social media purchasing were completed across three countries using Vision Critical's Market Panels in the USA (Springboard US), Canada (Angus Reid Forum), and the UK (Springboard UK).

Statistics

Views

Total Views
5,497
Views on SlideShare
3,457
Embed Views
2,040

Actions

Likes
7
Downloads
61
Comments
0

33 Embeds 2,040

http://www.getelastic.com 976
http://cloud.feedly.com 303
http://www.yourastar.fr 208
http://www-ig-opensocial.googleusercontent.com 137
http://flavors.me 68
http://www.newsblur.com 63
http://digg.com 44
http://rascasse.com 40
http://www.feedspot.com 31
http://ep2.dialedin.ca 25
http://www.siroko-web.com 23
http://newsblur.com 21
https://twitter.com 20
http://reader.aol.com 15
http://www.turbotechnicians.co.uk 12
http://feeds.feedburner.com 11
http://www.elasticpath.com 8
http://summary 8
http://www.gmodules.com 5
http://www.freelancedesigners.org 4
http://feeds2.feedburner.com 3
http://www.redtreereader.com 2
http://www.ridly.net 2
http://www-open-opensocial.googleusercontent.com 2
http://rss.qoli.de 1
http://freelancedesigners.org 1
http://template.dialedin.ca 1
http://es.flavors.me 1
http://127.0.0.1 1
http://feedreader.com 1
http://www.hanrss.com 1
http://inoreader.com 1
http://www.plagscan.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also released in June 2013. “From Social to Sale: 8 questions to ask your customers” takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases. To download the white paper:http://visioncritical.com/social2sale
  • Which social networks do customers use, and how much?
  • What do customers want from each social network?
  • How many social media users have bought a product after sharing or favoriting it?
  • What are the specific purchases that are triggered by social media?
  • Does purchasing lead to social media sharing, or does social media sharing lead to purchasing?
  • How does social media nudge customers from interest to purchase?
  • How does mobile shopping move customers from social media sharing to online purchase?
  • How long does it take customers to go from sharing an item on social media to purchasing that item online or in-store?