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ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
ReputationPlus Introduction
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ReputationPlus Introduction

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ReputationPLUS is a new syndicated study from Vision Critical & Angus Reid Public Opinion that provides corporate reputation measurement in the context of social, political and marketing …

ReputationPLUS is a new syndicated study from Vision Critical & Angus Reid Public Opinion that provides corporate reputation measurement in the context of social, political and marketing realities.

This presentation is from the launch meeting which took place on June 15, 2010 at the Bryant Park Grill in New York City.

For more information on ReputationPLUS, please visit: http://www.visioncritical.com/what-we-do/products/reputation-measurement/

Published in: Business, Technology
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  • A five segment solution best fit the data. This graph introduces them. We’ve split people here on two dimensions: how much on-line media they consume and how much they consume through traditional media.
  • A five segment solution best fit the data. This graph introduces them. We’ve split people here on two dimensions: how much on-line media they consume and how much they consume through traditional media.
  • Transcript

    • 1. ReputationPLUS+ Introduction
      Bryant Park Grill
      June 15, 2010
    • 2. Welcome
      Matthew Worden
      Director
      ReputationPLUS+
      Vision Critical
    • 3. OpeningRemarks
      Angus Reid
      Chief Executive Officer
      Vision Critical
      Angus Reid Public Opinion
    • 4. OpeningRemarks
    • 5. OpeningRemarks
      Why ReputationPLUS+ Now
    • 6. Segmentingthe Citizenry
      Andrew Grenville
      Chief Research Officer
      Vision Critical
    • 7. Segmentingthe Citizenry
      Segmentation - a well-recognized tool in marketing, politics and communication.
      ReputationPLUS+ analyzes reputation results in contact of six proprietary segmentations related to: Social/traditional media usage  Financial/investment confidence Technology adoption  Eco-sensitivity Shopping behaviors Citizen activism - our newest
    • 8. Active Leaders
      13% US
      high
      Armchair Commentators36% US
      Community Joiners
      16% US
      Outspokenness
      Unengaged35% US
      Segmentation created using cluster analysis. Bubble size reflects relative proportion of the population
      low
      Knowledge
      high
      Activism Segmentation:
    • 9. Introducing the Activism Segments
    • 10. ReputationPLUS+A Peek into the Tent
      John Gilfeather
      Consultant to Vision Critical
      Corporate Reputation
    • 11. Highlights
      Backlash Blues
      Affinity Works
      Presence of Negatives
      Activists Matter
      Social Media Reach
    • 12. Data Source
    • 13. What We Know About All 54 Companies
      Awareness
      Familiarity
      Overall Favorability
      1-2 words come to mind
      1-2 good points
      1-2 bad points
      23 Attributes
      Deal/ever dealt with company
      Recommend products/services
      Recommend stock
      Recall news – Traditional Media
      Positive, negative, neutral
      Attitudes more/less favorable
      Recall news – Social Media
      Positive, negative, neutral
      Attitudes more/less favorable
    • 14. Highlights
      Backlash Blues
    • 15. Highlights
      Affinity Works
    • 16. Highlights
      Affinity Works
      FavorabilityTop 2 Box(54 Companies)
      N = 800 for each company studied
    • 17. A Simple Typology
    • 18. Highlights
      Presence of Negatives
    • 19. Highlights
      Presence of Negatives
      AverageAll Companies
      N = 800 for each company studied
    • 20. Highlights
      Presence of Negatives
      AverageAll Companies
      N = 800 for each company studied
    • 21. Highlights
      Activists Matter
    • 22. Active Leaders
      13% US
      high
      Armchair Commentators36% US
      Community Joiners
      16% US
      Outspokenness
      Unengaged35% US
      Segmentation created using cluster analysis. Bubble size reflects relative proportion of the population
      low
      Knowledge
      high
      Activism Segmentation:
    • 23. Benefits of ReputationPLUS+
      Your Reputation Now - in the crucible of citizen activists, social media and key issues facing business and society.
      Actionable Guidance for communications strategies and tactics (messaging, targeting, channels, etc.)
      Competitive Advantage. Your strengths and weaknesses vs. industry competition and gold standards.
      Accountability. Establishing benchmarks.
      Consistent Metrics to evaluate relationships across a wide range of constituencies.
    • 24. Thank You!

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