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ReputationPLUS Rankings 2010
ReputationPLUS Rankings 2010
ReputationPLUS Rankings 2010
ReputationPLUS Rankings 2010
ReputationPLUS Rankings 2010
ReputationPLUS Rankings 2010
ReputationPLUS Rankings 2010
ReputationPLUS Rankings 2010
ReputationPLUS Rankings 2010
ReputationPLUS Rankings 2010
ReputationPLUS Rankings 2010
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ReputationPLUS Rankings 2010

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  • 1. Reputa'onPLUS+ Rankings 
  • 2. Rankings  Johnson &  Target  Boeing  Visa  United Healthcare  Ci.group  Johnson  Kra9  General Electric  Verizon  Sprint Nextel  Wells Fargo  Halliburton  Disney  Kodak  AT&T  Charles Schwab  Aetna  Goldman Sachs  Campbell’s Soup  Coca Cola  GEICO  Novar.s  Toyota  BP  Home Depot  Kimberly‐Clark  Allstate  Merck  Cigna  Google  Pepsico (Pepsi)  Sanofi‐Aven.s  E*Trade  Chevron  Procter & Gamble  Ford  GlaxoSmithKline  Time Warner  HSBC  Apple  IBM  Pfizer  American Express  Merrill Lynch  MasterCard  Nestle  McDonald's  Travelers  Bank of America  Worldwide  Microso9  Wal‐Mart  General Motors  Comcast  Exxon Mobil  The Strategic Interac.ve Research Company™  www.visioncri.cal.com 
  • 3. Backlash Blues  Average company seen as trustworthy by a third.  But greedy, secre.ve and arrogant by more than a  quarter.  There is ample evidence that companies have not told  their stories well and are losing ground because of this.  The Strategic Interac.ve Research Company™  www.visioncri.cal.com 
  • 4. Highlights  Presence of Nega'ves  That is not the Angus Reid way.  Reputa.onPLUS+ confronts the nega.ves we all know  are out there.  The Strategic Interac.ve Research Company™  www.visioncri.cal.com 
  • 5. Highlights  Presence of Nega'ves  Average  All Companies  Has top executives who are more concerned about how much money they make than long term health of company  Puts profits ahead of what is good for the US  A company whose best days are behind it  N = 800 for each company studied  The Strategic Interac.ve Research Company™  www.visioncri.cal.com 
  • 6. Highlights  Presence of Nega'ves  Average  All Companies  N = 800 for each company studied  The Strategic Interac.ve Research Company™  www.visioncri.cal.com 
  • 7. Benefits of Reputa'onPlus  The Strategic Interac.ve Research Company™  www.visioncri.cal.com 
  • 8. Reputa'onPLUS+  Your Reputa'on Now ‐ in the crucible of  ci.zen ac.vists,  social media and key issues facing business and society.  Ac'onable Guidance for communica.ons strategies and  tac.cs (messaging, targe.ng, channels, etc.)  Compe''ve Advantage.  Your strengths and weaknesses vs.  industry compe..on and gold standards.   Accountability.  Establishing benchmarks.  Consistent Metrics to evaluate rela.onships across a wide  range of cons.tuencies.  The Strategic Interac.ve Research Company™  www.visioncri.cal.com 
  • 9. What We Know About All 54 Companies  •  Awareness        •  Recall news – Tradi.onal Media   •  Familiarity  –  Posi.ve, nega.ve, neutral  •  Overall Favorability  –  Adtudes more/less favorable  •  1‐2 words come to mind  •  Recall news – Social Media  •  1‐2 good points  –  Posi.ve, nega.ve, neutral  –  Adtudes more/less favorable  •  1‐2 bad points  •  23 posi've/nega've aUributes  •  Deal/ever dealt with company  •  Recommend products/services  •  Recommend stock  The Strategic Interac.ve Research Company™  www.visioncri.cal.com 
  • 10. Data Source  10,800  From Vision Cri'cal  Interviews Springboard Panel US   (April 29‐May 30, 2010)  54 Companies  800 interviews  Studied  per company  The Strategic Interac.ve Research Company™  www.visioncri.cal.com 
  • 11. Contact:     MaU Worden  Director, Business Development  (212) 402‐8216  maU.worden@visioncri'cal.com  

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