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Daily Deal Sites in the UK: Brand Awareness or Brand Damage?

by on Aug 09, 2013

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Does Britain’s addiction to discounts make it worthwhile for brands to offer daily deals? A recent Vision Critical study looks at the UK’s attitudes toward daily deal sites and provides some ...

Does Britain’s addiction to discounts make it worthwhile for brands to offer daily deals? A recent Vision Critical study looks at the UK’s attitudes toward daily deal sites and provides some insights into the marketing implications of using this type of promotion.

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Daily Deal Sites in the UK: Brand Awareness or Brand Damage? Daily Deal Sites in the UK: Brand Awareness or Brand Damage? Presentation Transcript