Can your brand afford not to take action when your customers disagree with each other on a divisive subject?
Based on a recent Vision Critical study on people’s attitudes towards the use of cellphones on airplanes, the answer is no. Vision Critical, which provides a cloud-based customer intelligence platform, conducted the study shortly after the FCC announced that they’re considering allowing in-flight mobile phone use. Consumers were quick to chime in, so we wanted to dig deeper and learn the implications for the airline industry.
For more information: http://www.visioncritical.com/blog/cellphones-airplanes