What are the key shopper types retailers need to target,
understand and engage with this Black Friday season? A new Vision Critical study reveals the four shopper types that retailers should look out for this Black Friday season:
1. Modern-Day Mom
2. Millennial Generation Shopper
3. Mobile Tech Embracer
4. Single Cyber Male
With the classification of these personas, retailers have a significant opportunity to target, understand and engage with each shopper type on an ongoing basis in order to continuously drive sales.