Speaking:  Ori Manor Gamification & You
Gamification  & You  (in a nutshell) <ul><li>Level 1 : INTRODUCTION </li></ul><ul><li>Level 2 : PRINCIPLES & TECHNIQUES </...
<ul><li>LEVEL 1 </li></ul><ul><li>INTRODUCTION </li></ul>
 
……… ? SOCIAL  STATUS
PROGRESS
 
 
Congratulations!   <ul><li>You just won your </li></ul><ul><li>FIRST BADGE  for successfully </li></ul><ul><li>completing ...
WELL DONE!  YOUR CURRENT SCORE   :  100 (You need  200  pts to become a Junior Expert…)
BASIC PRINCIPLES
TECHNIQUES <ul><li>Immediate feedback on achievement : </li></ul><ul><li>Points / Virtual currency / Money </li></ul><ul><...
<ul><li>BADGES  - Reflecting accumulative achievement </li></ul><ul><li>TROPHIES  - Converting cumulative achievements to ...
<ul><li>Tradeoff -  Presenting the  </li></ul><ul><li>market tradeoff of invested effort </li></ul><ul><li>Leaderboards  -...
BASIC PRINCIPLES
Congratulations!  <ul><li>You just won your </li></ul><ul><li>SECOND BADGE  for successfully </li></ul><ul><li>completing ...
VERY WELL DONE!  YOUR CURRENT SCORE   :  200 (You only need  300  pts to become a GURU SUPER EXPERT!)
Examples: <ul><li>Facebook applications: </li></ul>
Doubledown VS a competitor
Examples: <ul><li>Mobile applications>> </li></ul>
Examples <ul><li>Community driven websites: </li></ul>
Congratulations!!!  <ul><li>You just won your </li></ul><ul><li>FINAL BADGE  for successfully </li></ul><ul><li>completing...
You are the WINNER! YOUR CURRENT SCORE   :  300 You’ve just become a GURU!
Thank You!
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Gamification & You

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כיצד להפעיל מניפולציות “משחקיות” על המשתמשים באתר שלכם על מנת לגרום להם לקנות יותר, לפתח נאמנות כלפיכם ועוד.
מרצה: אורי מנור
http://www.visioncamp.co.il/speakers/ori-manor/
http://www.visioncamp.co.il/

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Gamification & You

  1. 1. Speaking: Ori Manor Gamification & You
  2. 2. Gamification & You (in a nutshell) <ul><li>Level 1 : INTRODUCTION </li></ul><ul><li>Level 2 : PRINCIPLES & TECHNIQUES </li></ul><ul><li>Level 3 : EXAMPLES </li></ul><ul><li>Resources, Q&A </li></ul>
  3. 3. <ul><li>LEVEL 1 </li></ul><ul><li>INTRODUCTION </li></ul>
  4. 5. ……… ? SOCIAL STATUS
  5. 6. PROGRESS
  6. 9. Congratulations! <ul><li>You just won your </li></ul><ul><li>FIRST BADGE for successfully </li></ul><ul><li>completing LEVEL 1! </li></ul><ul><li>Continue >>> </li></ul>
  7. 10. WELL DONE! YOUR CURRENT SCORE : 100 (You need 200 pts to become a Junior Expert…)
  8. 11. BASIC PRINCIPLES
  9. 12. TECHNIQUES <ul><li>Immediate feedback on achievement : </li></ul><ul><li>Points / Virtual currency / Money </li></ul><ul><li>2. Feedback on consistent progress (momentum) </li></ul><ul><li>Progress info graphics (mostly bars) </li></ul><ul><li>3. Feedback on lack of achievement / progress </li></ul><ul><li>Personal notifications, retaining efforts </li></ul>Instant Gratification>>
  10. 13. <ul><li>BADGES - Reflecting accumulative achievement </li></ul><ul><li>TROPHIES - Converting cumulative achievements to </li></ul><ul><li>‘ hard-earned’ titles to increase perceived </li></ul><ul><li>‘ investment’ </li></ul><ul><li>3. ACCESS LEVELS - Creating lucrative levels of seniority to cement the investment (VIP lounges, premium accounts & etc) </li></ul>TECHNIQUES Hilltop Gratification>>>
  11. 14. <ul><li>Tradeoff - Presenting the </li></ul><ul><li>market tradeoff of invested effort </li></ul><ul><li>Leaderboards - Socializing the challenge to increase </li></ul><ul><li>levels of commitment </li></ul><ul><li>Partnerization – aligning interests and </li></ul><ul><li>increasing perceived responsibility. </li></ul>TECHNIQUES Broader Meaning>>>
  12. 15. BASIC PRINCIPLES
  13. 16. Congratulations! <ul><li>You just won your </li></ul><ul><li>SECOND BADGE for successfully </li></ul><ul><li>completing LEVEL 2! </li></ul><ul><li>Continue >>> </li></ul>
  14. 17. VERY WELL DONE! YOUR CURRENT SCORE : 200 (You only need 300 pts to become a GURU SUPER EXPERT!)
  15. 18. Examples: <ul><li>Facebook applications: </li></ul>
  16. 19. Doubledown VS a competitor
  17. 20. Examples: <ul><li>Mobile applications>> </li></ul>
  18. 21. Examples <ul><li>Community driven websites: </li></ul>
  19. 22. Congratulations!!! <ul><li>You just won your </li></ul><ul><li>FINAL BADGE for successfully </li></ul><ul><li>completing LEVEL 3! </li></ul><ul><li>Continue >>> </li></ul>
  20. 23. You are the WINNER! YOUR CURRENT SCORE : 300 You’ve just become a GURU!
  21. 24. Thank You!

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