/ Shy or Fear Addictive Mass Audience Must have products Viagra Anti depression Porn Dating Gambling Liquor Smokes/Marijuana Religion Students Financials trouble etc. Pregnant women Parents Contact Lenses Clothes Shoes Replica etc. etc.
Old is shit. The fresher the list, the better. 20k NEWER list is better than a 1Mil NEW list. Big lists means big troubles. Find the core, the ripped lists. Live Feed is the KING! 100-500 new prospects a day is what you need to look for 6 months old, is old. 1 month to 3 months top! Careful, cleaners… Never clean your list elsewhere.
32 is the magic number. No more than 32 words in plain text. The subject is the master of CTR. If your open rate increase, you’ve got your chance... Plain text, plain text, plain text. No images please. Image = low conversion. Use the news. If a bomb went off today in London, find a way to write about it. Use FWD: Use the FWD: in your subject line!!! Make the mail to look like it’s rolling… Don’t use RE: People hate it! If they’ll open it, they won’t follow. Don’t use it.
Your email should look like a PPC ad. Same colors, font size and structure.