In-App Advertising      By Ori Manor
So what is an app?
So what is an app?
???
So what is an app?= software that helps us (do something)
Mobile Apps  Social AppsBundled Apps                3 popular types of apps
Mobile Apps 2012Mobile Phones: 4B Smartphones: 1B+By 2014:Mobile browsing > Desktop browsing.
Mobile App Marketplaces
Mobile Apps 2012             Games  SocialNetworking           Search    Other            Maps             Music
Mobile app 2012
Mobile Apps 2012  Marketplace      No. of apps developed   No. of apps downloadedApp Store           700,000+             ...
More info about iOS apps here
Mobile Apps  Social AppsBundled Apps                3 popular types of apps
Social Apps= any application that integrates into  Facebook / Google+ to leverage existing:• Social Plugins  / Like, Send,...
Converting apps to Facebookism  3 concepts that will help you ‘become’ social:• Canvas Page-   The social network loads th...
So a ‘social’ app is…Any application (Game, website, other)that tries to leverage the social web  phenomenon by integratin...
Born vs. Told
Farmville
Shaker
More info about FB apps here:
Mobile Apps  Social AppsBundled Apps                3 popular types of apps
Bundled AppsA world of (SAAS) service extensions
Bundled Apps
Bundled Apps
Bundled Apps
Bundled Apps
Mobile Apps  Social AppsBundled Apps                3 popular types of apps
Display vs. In-AppFactor                      Display Advertising             In-App AdvertisingBackground flow           ...
In-App Food Chain       Brands &      Advertisers      Ad Networks      & Ad Agencies       Developers      Consumers
InterdependencyYou’re the     You want         You go to    That goes to      In order to Brand /         Traffic        A...
Developers vs. Ad Networks
Some in-app ad networks / agencies
Some app developers
Business Models & Advertising Opportunities  B. Model       Relevant Types           Monetization     Free       Mobile, S...
When does advertising work?
In-app advertisingPrimitive vs. Advanced
In-app ads on FB (Social Game : Banner style
In-app ads on FB: Casino
Mobile In-App ads
Mobile In-App ads: intrusive
Advanced strategies In-flow, event based advertising Real world reward based advertising (kiip, Greystripe) Location tr...
Mobile In-App ads: in-flow
Real-world rewards (Kiip)
Real-world rewards (Kiip)
Location + Event triggered ads (waze)
In-app “Stealth” marketing   (The Sims social / FB)
“Stealth” marketing(The Sims social / FB)
“Stealth” marketing:    In-game Ads
Thanks.  Ori Manorori@valueshine.com
אורי מנור: In-App Advertising. כנס VisionCamp 2012
אורי מנור: In-App Advertising. כנס VisionCamp 2012
אורי מנור: In-App Advertising. כנס VisionCamp 2012
Upcoming SlideShare
Loading in …5
×

אורי מנור: In-App Advertising. כנס VisionCamp 2012

980 views

Published on

אפל, מיקרוסופט וגוגל משקיעות תקציבי עתק בקידום חנויות האפליקציות שלהן. כיצד לנצל זאת?

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
980
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

אורי מנור: In-App Advertising. כנס VisionCamp 2012

  1. 1. In-App Advertising By Ori Manor
  2. 2. So what is an app?
  3. 3. So what is an app?
  4. 4. ???
  5. 5. So what is an app?= software that helps us (do something)
  6. 6. Mobile Apps Social AppsBundled Apps 3 popular types of apps
  7. 7. Mobile Apps 2012Mobile Phones: 4B Smartphones: 1B+By 2014:Mobile browsing > Desktop browsing.
  8. 8. Mobile App Marketplaces
  9. 9. Mobile Apps 2012 Games SocialNetworking Search Other Maps Music
  10. 10. Mobile app 2012
  11. 11. Mobile Apps 2012 Marketplace No. of apps developed No. of apps downloadedApp Store 700,000+ 25,000,000,000+Google Play 500,000+ 15,000,000,000+
  12. 12. More info about iOS apps here
  13. 13. Mobile Apps Social AppsBundled Apps 3 popular types of apps
  14. 14. Social Apps= any application that integrates into Facebook / Google+ to leverage existing:• Social Plugins / Like, Send, Subscribe, Comment, Activity feeds, etc.• Graph API / view of the social graph: people, photos, events, pages and the connections between them• Platform Dialog / interface that provides social functionality to the users
  15. 15. Converting apps to Facebookism 3 concepts that will help you ‘become’ social:• Canvas Page- The social network loads the app URL (“Canvas URL”) within an iframe on that page. Now you’re “on” Facebook!• Social Channels- Bookmarks, notifications, newsfeeds, Timeline, Search, etc.• Social analytics- On-going app performance data: likes, actions, fans, MAUs, DAUs, reach, trends, etc.
  16. 16. So a ‘social’ app is…Any application (Game, website, other)that tries to leverage the social web phenomenon by integrating into FB. However…
  17. 17. Born vs. Told
  18. 18. Farmville
  19. 19. Shaker
  20. 20. More info about FB apps here:
  21. 21. Mobile Apps Social AppsBundled Apps 3 popular types of apps
  22. 22. Bundled AppsA world of (SAAS) service extensions
  23. 23. Bundled Apps
  24. 24. Bundled Apps
  25. 25. Bundled Apps
  26. 26. Bundled Apps
  27. 27. Mobile Apps Social AppsBundled Apps 3 popular types of apps
  28. 28. Display vs. In-AppFactor Display Advertising In-App AdvertisingBackground flow Unknown Can be speculatedCompetition High LowCommercial goal Lead generation, sales Cross sellingBranding opportunity Brand Exposure Co-brandingTraffic source owners Publishers DevelopersEnd users Visitors UsersQuality indicators Returning visitors, Time on site MAU, DAU*Abuse methods *POPUPS *INCENTIVIZED ACTIONS
  29. 29. In-App Food Chain Brands & Advertisers Ad Networks & Ad Agencies Developers Consumers
  30. 30. InterdependencyYou’re the You want You go to That goes to In order to Brand / Traffic Agency / Developers ReachAdvertiser Network customersAgency / Traffic Developers Build ReachNetwork applications customersDeveloper Traffic work Ad agencies / Reach networks advertisersCustomer Entertainment Facebook, Developers Provide / Functionality Google Apps Functionality / Appstore Entertainment
  31. 31. Developers vs. Ad Networks
  32. 32. Some in-app ad networks / agencies
  33. 33. Some app developers
  34. 34. Business Models & Advertising Opportunities B. Model Relevant Types Monetization Free Mobile, Social, Bundled Ads Freemium Mobile, Bundled Ads & Upgrades Paid Mobile, Bundled Sales Aggregators Mobile Ads, Affiliations & Partnerships
  35. 35. When does advertising work?
  36. 36. In-app advertisingPrimitive vs. Advanced
  37. 37. In-app ads on FB (Social Game : Banner style
  38. 38. In-app ads on FB: Casino
  39. 39. Mobile In-App ads
  40. 40. Mobile In-App ads: intrusive
  41. 41. Advanced strategies In-flow, event based advertising Real world reward based advertising (kiip, Greystripe) Location triggered ads (Foursquare, Waze) Stealth advertising (subliminal) & more.
  42. 42. Mobile In-App ads: in-flow
  43. 43. Real-world rewards (Kiip)
  44. 44. Real-world rewards (Kiip)
  45. 45. Location + Event triggered ads (waze)
  46. 46. In-app “Stealth” marketing (The Sims social / FB)
  47. 47. “Stealth” marketing(The Sims social / FB)
  48. 48. “Stealth” marketing: In-game Ads
  49. 49. Thanks. Ori Manorori@valueshine.com

×