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You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
You Can’t Control Your Brand, But a Strong Brand Identity Helps
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You Can’t Control Your Brand, But a Strong Brand Identity Helps

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Your brand is not completely shaped by your organization, but a strong brand identity can project and protect brand perceptions. This presentation is a visual metaphor for the branding process.

Your brand is not completely shaped by your organization, but a strong brand identity can project and protect brand perceptions. This presentation is a visual metaphor for the branding process.

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  • 1. We just got a great new logo from our designer
  • 2. We’re a one-person shop right now and I know where the logo files are.
  • 3. I need to adjust the logo to fit on my web site header.
  • 4. We’ve rolled out the new web site.
  • 5. And we’re running some ads.
  • 6. We need to try Facebook and Twitter.
  • 7. We just hired our first employee!
  • 8. We didn’t give her training or give her the right files, but she’s sending out letters and proposals.
  • 9. We’re growing and adding more staff.
  • 10. More staff updating the web site, the Facebook page and our Twitter account.
  • 11. Great story about us. They didn’t get all the details right, but any press is good press.
  • 12. Our customers love us!
  • 13. They talk about us everywhere.
  • 14. Talk, share, complain, etc.
  • 15. Let’s try this again.
  • 16. We just got a great new logo from our designer.
  • 17. In addition to the logo, we have a complete brand identity for our website design, marketing materials and social media.
  • 18. My personal brand, when I represent the organization, is in sync with the brand identity, too.
  • 19. We’re growing and adding employees!
  • 20. We’ve trained them on our identity standards and our brand’s mission.
  • 21. Great story about us and we’re going to use it to our advantage.
  • 22. Our customers love us!
  • 23. They love to talk about us!
  • 24. We’re sharing customer stories on our web site and Facebook pages.

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