Learn how to develop more effective e-newsletters.
Email marketing, such as e-newsletters or e-zines, is a proven method for connecting with current clients and prospective customers, but many small business owners are not using the tools effectively. This workshop will give strategies and tips for building and maintaining an email marketing plan.
This presentation will show you how to:
Build a targeted list: grow your list while remaining compliant with anti-spam laws and how to segment your list for better results.
Create engaging content: why compelling content is key to the effectiveness of your campaigns.
Track your progress: why should track opens, clicks and how to use that data for improving your efforts.
Build your brand: use your email communications as a way to gain trust, show your expertise, convert clients and build your small business.