Your SlideShare is downloading. ×
0
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Stephanie Hospital/ Orange Digital- Webit 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Stephanie Hospital/ Orange Digital- Webit 2013

548

Published on

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
548
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. DRAFT Mobile revolution … From digital media to connected life: Digital advertising, video, wearable technologies,internet of things, the quantified self, new interfaces, what’s next?
  • 2. From a floor to your eye: an history of computing Digital Analog 1960 2 1980 1990 2015?
  • 3. In 2013 more smartphones and tablets have been sold than PC In 2013, 75% of newly acquired devices were smartphones. More than 1 billion of smartphones will be sold compared to 140 millions desktop PC in 2013 and 230 millions tablets. In may 2013, the mobile internet traffic represented 15% of the internet traffic and will be 30% in 2015. 3 Nearly 1/3 of UK pages viewed are from mobile and tablets.
  • 4. In 6 years online more than doubled its share of all media revenues : 1 in 4 ad€s go to online in 2012 Source: 4
  • 5. Online for the first time overtakes print newspapers ad spend and become 2nd biggest media category in Europe Source: 5
  • 6. Mobile video shows tremendous usage growth in one year in Europe 6
  • 7. Mobile advertising is explosing in Asia Pacific and America as rest of world trails behind 7
  • 8. Facebook and Google are paving the way for mobile advertising 8
  • 9. 4G subcriptions reach 1.5 bn by 2017 providing new opportunities for media 9
  • 10. TV meets the internet 10
  • 11. Social TV everywhere 11
  • 12. Advertising is becoming more and more tech 12
  • 13. 13 Programmatic already account for 30% of digital sales in US and
  • 14. Every five years a word is dominating the CE industry 1990 : Portable 1995 : Digital 2000 : Connected 2005 : Mobile 2010 : Smart … 2015 : Wearable ? 14
  • 15. Sensors price decrease open the way to the internet of things 15
  • 16. What’s next ? Smartphones are incorporating more and more sensors 16
  • 17. Internet of Things is the next digital revolution wearable cameras sport tracking wellness and e-health smart Clothing motion and brain trackers smart Watches smart Glasses 300 to 500 million devices sales per year in 2017-2018 according to ABI research compared to 1,7 billion smartphones Mobile is core and the communication hub 17 2nd screen Hom e Self Care Sports Entertain ment Care Mobil ity
  • 18. Wellness and health : to casual trackers for activity … 18
  • 19. Smart clothing 19
  • 20. Motion and brain trackers : new interfaces 20
  • 21. Second screen On your wrist and hand…. …or for your eyes only 21 ?
  • 22. 50,000,000,000 ÷ 3,000,000,000 ≈ 17 devices per connected people 22
  • 23. 23
  • 24. 24
  • 25. New data for new services and new revenue  Internet of Things drives data usage – Objects with SIM integrated will add new revenues – Objects using smartphones as hubs will increase data usage and could drive data plans upsell  Internet of Things will help develop new added value services – New subscribing services, meaning new revenues and an anti-churn effect  25 Internet of Things data will help enhance our customer knowledge
  • 26. So what for Greece ? The US is no longer the center of the online Universe 26
  • 27. So what for Greece ? Economic growth is about innovation 27
  • 28. Adapt !! @stephhospital Thank you 28

×