A Recipe For Innovation and Creative Thinking [creating the 8th wonder of the world!]

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A simple recipe for how to innovate bigger and better ideas, tools for thinking creatively and brainstorming better, six hats of thinking, and plans for taking ideas to the market.

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  • sure! will share the slides with you. please send me an email (my addr is on the presentation).

    thanks!
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  • can I somehow have thess slides? very interesing theme!
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  • We like to help people to promote their brilliant works so that we can learn together. Looking forward to seeing your next post.
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  • Thank you for making it the 'hot-read of Facebook' for a day. Please contact me if you want the full PDF or PPT; or if you have any feedback and questions.
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  • Absolutely brilliant post. We embedded it in one of our posts (brief-summary.blogspot.com)
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A Recipe For Innovation and Creative Thinking [creating the 8th wonder of the world!]

  1. 1. A Recipe for Innovation plus, creating the 8th wonder of the world Viswanath Poosala (vishy) Viswanath.Poosala AT alcatel-lucent DOT com Head of Bell Labs – India Jan 2010
  2. 2. Random Slide #1: Let’s think out of the basket 2 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  3. 3. Outline Overview of an innovation factory What is innovation? A simple recipe for innovation An ingredient for success 3 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  4. 4. Bell Labs Innovations that Changed the World 31,000+ patents, 2+ U.S. patents granted each workday 1876 1939 1947 1954 1958 1962 1969 The Telephone 1st Digital The Transistor The Solar Cell The Laser The Telstar Satellite Unix Computer 1988 1989 1995 1996 1997 1997 1997 Digital Cellular HDTV Data Mining & SCAPEL Electron World’s Smallest 2nd Gen ATM High-res Map Visualization Beam Lithography Transistor Switching of Dark Matter Chips Security Layers Applications Security THREATS Communication Security Data Confidentiality Destruction Non-repudiation Access Control Authentication Data Integrity Availability Corruption Privacy Services Security VULNERABILI TIES Removal Disclosure Interruption Infrastructure Security ATTACKS End User Plane Security Control Plane 8 Security Dimensions Planes Management Plane N M 2003 E2E Network Antennas2 AntennasSecurity Reference Architecture Foundation of new ITU X.805 1998 1998 1998 1999 2000 2002 specification Wide Bandwidth 100% Plastic Allwave™ All Optical 3.28Tbps BLAST (MIMO) Optical Amp Transistor Bandwidth Capacity Router Transmission Hi- Capacity RF 4 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  5. 5. Bell Labs India Innovating for Emerging Markets and the World Emerging Markets Applications Research Launched in 2004 Mobile apps, Content Located in Bangalore Delivery, Low-cost services, World-class talent with MS and PhDs M-payment, NFC Emerging Markets Networking Systems Research Our Mission Wireless mesh, M2M communications, Low-cost To create disruptive innovations that impact networking, Software radio, the lives of millions of people in emerging Bluetooth markets and the rest of the world. Alcatel-Lucent Ventures 5 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  6. 6. Inventions and Innovations (First Transistor) Invention: Creating new stuff. Period. (often done through Research) Innovation: Using new and old stuff to solve a real problem (usually makes money) 6 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  7. 7. Innovations happen in different forms Product Business Process 7 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  8. 8. Can we engineer Innovation? “it’s in the genes” “it can be put in a manual” “it can not be taught in a classroom” “it can be taught in this talk” 8 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  9. 9. Riding Horses to Innovation You can’t make a horse drink water, but you CAN lead it to a stream. 9 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  10. 10. An over-simplified recipe for innovation: from mind to market Problem Solution Prototype Try it out Try it out on more people 10 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  11. 11. Problem Don’t have to look too far for problems and opportunities 11 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  12. 12. Problem Get Real about WHOSE problem you are solving (ideally yourself!) KNOW who your customer is (name, address, face, issues) Observe them in real life Create use cases. Very detailed. With names of real people against it. Talk to them. 12 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  13. 13. Solution Where do new ideas come from? Wait for that divine spark Or Make them happen 13 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  14. 14. Random slide #2: Light bulb goes off 14 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  15. 15. Solution We hardly think about thinking Critical thinking: Is it TRUE? Creative thinking: What else is possible?! 15 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  16. 16. Solution A recipe for thinking up new ideas Study 1. Study: Gather available information from outside and within Create 2. Create: Propose ideas. Build on them. Think logical. Think lateral. But don’t think critical (yet) Enhance 3. Enhance: Focus on how well they could work Critique 4. Critique: Focus on whether they will work Refine 5. Refine: Address the problems 6. Decide: Check with how you feel about it Decide 16 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  17. 17. Solution Thinking dynamics: Jumping is faster than walking Logical push: This is so. Hence this follows. Side track Creative Pull: This COULD be so. If we make that jump, then what? Main track Direct Roundabout 17 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  18. 18. Solution Lateral thinking tricks for generating new ideas Pick an unrelated (even random!) word Smoking + Frog A cigar that goes of intermittently, like a hopping frog Suggest the outrageous No one buys books anymore Ask the opposite Shopping What if the shop pays the buyers? Audience speaks. Speakers take notes 18 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  19. 19. Solution Innovation sample: 8th Wonder of the World from a 7-yr old Girl [pratya.com] 7 wonders Data Rainbow Palace Logic push Crystal Palace on the Sea House in Jupiter’s Red Spot Jump! Floating city above Earth + Great wall of China Connect + Nasty asteroids WOW! = The Great Shield of Earth 19 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  20. 20. Prototype Prototype. Junk it. Then prototype again. Perpetual Beta. Launch a prototype within the first quarter to team and friends LISTEN Launch another prototype to friends of friends. They love you less. LISTEN more carefully. ☺ Launch a public prototype. Act on EVERY customer request and feedback. But don’t always think they will tell you everything. Use your intuition. 20 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  21. 21. Prototype Roadmap: Keep it simple. Feature release, Quarterly release, Major bug fixes, etc etc. Do Quarterly releases. At least after your first release. AVOID feature creep. Everything takes at least twice longer than you think. Document it. Paste it on the wall. Don’t miss the obvious and the low hanging fruit in the market 21 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  22. 22. Prototype A-B-Cs of Product Roadmapping •A: Can’t drive the car without it •B: Would consider paying for that A/C •C: Will take it if it’s free 22 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  23. 23. Try it out Remember who you are building it for 23 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  24. 24. Try it out Customer is your partner from Day 0 In concept stage Focus groups even before the product concept is finalized Product roadmapping Have a customer or customer proxy on the team Best is if YOU are a likely customer Testing Viral, social marketing 24 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  25. 25. Random slide #3: Engineering one’s way to success Write your goals down 25 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  26. 26. Goal setting and execution What do you want to achieve? (Think BIG) Write your goals down (Think SPECIFIC) How do you get there? (Think like an ENGINEER) What is the First step you can take – TODAY (Act like an ENGINEER) Just do it. Starting today (Act like an ENTREPRENEUR) 26 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  27. 27. Recommended reading Inside Steve’s Brain The art of innovation Crossing the chasm Calvin & Hobbes Irving Stone’s bio of Michelangelo Six thinking hats Goals by Brian Tracy Teach your child how to think Thanks to many websites for the images and puzzles! 27 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####
  28. 28. Bell Labs India: Research and Startups in One Place Our Mission To create disruptive innovations that impact the lives of millions of people in emerging markets and the rest of world. 28 | Eingeering innovation | 2009 All Rights Reserved © Alcatel-Lucent 2006, #####

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