This is a talk I gave at Yahoo! Archiects conference. uCome up with innovative solutions to architecture problems, taking inspiration from buildings and nature. Techniques for brainstorming and lateral thinking.
The Big PictureArchitects think of the big picture, dream of an elegant world• Developers think they are just “thinkers” and “dreamers” ☺• Should every architect hack? •4 | Eingeering innovation | 2009
The IdeaArchitects are passionate about their ideas• Ideas go obsolete• Design for short life?
The IndividualArchitects are creative individuals• Risk of creating mismatched systems• Break the silos: Fun Joint Projects?• Accept mismatch?
The BlueprintArchitects feel responsible for everything• They ARE - esp. for the things that can’t be easily fixed ☺• Debugging for architecture?• Adaptive architecture?
Innovations in all placesProduct, Design Process Create something new that is useful (worth paying for)
We hardly think about thinking• Critical thinking: Is it TRUE?• Creative thinking: What else is possible?!
Beaten Track Side track• Logical push: This is so. Hence this follows.• Creative Pull: This Main track COULD be so. If we Direct make that jump, then Roundabout what?
3 tricks for generating new ideas• Pick an unrelated (even random!) word – Smoking + Frog A cigar that goes of intermittently, like a hopping frog• Suggest the outrageous – No one buys books anymore• Ask the opposite – Shopping What if the shop pays the buyers? – Audience speaks. Speakers take notes
A pattern for brainstorming Study Create Enhance Critique Refine Decide
Organization SupportBell Labs Ventures Business Market Business Incubator Group Expertise Support Target Opportunity High ROI 1 2 Venture 3 Significant Revenue execution Early Customer InteractionOpen to all employees All the Excitement and Passion of a Start-up to Work on Cutting-Edge Technologies